Know and tell the ACS story.

Our story is your story - and it's powerful. So are you. You make a difference in leading the fight for a world without cancer. By telling the ACS story, you're building our relevance - engaging, enlightening, and encouraging others to join our fight.

We need your voice!

Be a student of the organization to know and share our important work and stories. Tell your networks - online and offline - about how we're impacting lives by attacking from every angle:

We're attacking as ACTIVISTS, urging lawmakers and rallying community partners to lead the cancer fight.
We're attacking with BREAKTHROUGHS in research and treatments.
We're attacking with COMMUNITIES, getting people to cancer treatments and raising funds and awareness.
We're attacking with DIRECTION, providing information to help people manage cancer.

Know The Brand

Brand Strategy Summary on Brand Toolkit
Brand Vision Book on Brand Toolkit
Brand Launch Presentation on Brand Toolkit
Brand Presentation Template on Brand Toolkit
Brand Guidelines on Brand Toolkit
Color Palette on Brand Toolkit
Designer Tips and Branding Rules on Brand Toolkit
Area Board Communications Template on Brand Toolkit

Tell the Story

ACS Elevator Pitch and Proof Points on Brand Toolkit
ACS Annual Report on Brand Toolkit
Making an Impact on Brand Toolkit
ABCD Cancer Control Blueprint on Brand Toolkit
Sharing Our Story Training on Volunteer Learning Center
ACS Social Media Tips + Best Practices
Evergreen Social Media Content on Brand Toolkit
ACS Social Content on Brand Toolkit
Connecting Mission | Vision | Values | Promises on Brand Toolkit
Cancer.org/ourstory
Manifesto Video on Brand Toolkit
Frequently Asked Questions on Brand Toolkit
Brand Vision Poster on Brand Toolkit

Learn the Mission

Search "mission literacy" on Brand Toolkit to find additional assets.

Learn the Mission - Access to Care on Brand Toolkit
Learn the Mission - Breast Cancer on Brand Toolkit
Learn the Mission - Cervical Cancer on Brand Toolkit
Learn the Mission - Lung Cancer on Brand Toolkit
Learn the Mission - Prevention on Brand Toolkit

ACS Donations Make a Difference on Brand Toolkit
ACS Where Does the Money Go Infographic on Brand Toolkit
ACS CAN Where Does the Money Go Infographic on Brand Toolkit
Cancer 101 eLearning on Volunter Learning Center
Cancer Facts and Figures on cancer.org
Helping Save Lives from Cancer on Brand Toolkit
MSABC Donations Make a Difference on Brand Toolkit
RFL Donations Make a Difference on Brand Toolkit
Vital Statistics on My Society Source

Tell us What You Think!

We want to know how these resources are helpful and if there is additional support you need to confidently talk about the impact ACS makes every day for those we serve. We invite you to submit your suggestions and questions to ourpathforward@cancer.org. All submissions will be shared with Society staff leadership on a monthly basis for review and consideration.

The ACS Story

News & Views

Know and tell the ACS story.

Know The Brand

Tell the Story

Learn the Mission

Tell us What You Think!