Thanks for tuning in to our Jan. 18 90-minute Society Talk. A recap of each guest's presentation follows, and here is the link to the replay.
CEO Gary Reedy
Gary was full of good news: In 2016 our revenue grew, for the first time in nine years!
Another feel good announcement is that NCIC is turning 20 this month, and there will be a big celebration in Austin on Jan. 24. Gary said when he meets with potential investors he always impresses them with details of this amazing resource that people can access toll free any time of day or night, 365 days a year. Since opening, NCIC staffers have answered more than 18 million calls.
Regarding our new regional model, Gary said the leaders of each of the six new regions will be announced within the next two weeks.
Rich Wender, MD, our chief cancer control officer
Rich gave, as always, a very exciting presentation about our Cancer Control Blueprint, which we hope will become the basis for a national cancer blueprint.
Our Cancer Control blueprint has two main areas of focus:
- Act on what is proven to work and ensure everyone has an equal opportunity to benefit.
- Identify the most promising avenues for research to address what is not known today.
- We are identifying and prioritizing prevention, early detection, treatment, and research strategies for every cancer.
- Some cancers have strategies proven to work in every category, as well as key research questions demanding answers.
- For others, research must be our highest priority.
Lung cancer provides a good Cancer Control Blueprint example. In the past, we’ve only had one effective strategy – prevention through tobacco control. Today, there are four strategies converging to create a prime opportunity to accelerate our progress against lung cancer:
- More knowledge about how to prevent lung cancer – and which populations are lagging
- A screening test to detect lung cancer early and cure it
- Therapies that work but that must be made available to all who may benefit
- Extraordinary research promise available to deliver more answers
Proposed public health campaigns
The ‘campaign’ model is a new way of presenting our work to our partners and the public. Like the 80% by 2018 campaign, these public pushes build excitment, position us as a leader, focus national attention, and attract organizations and other players who want to associate with a winning tactic. These mission campaigns also are likely to attract funding, whether through grants or other means. Here are the proposed campaigns, or as Rich calls them, the 7 Big Opportunities:
- Big Opportunity #1: Increase colorectal cancer screening rates to 80% by 2018.
- Big Opportunity #2: Reduce lung cancer age-adjusted mortality by 50% within a decade.
- Big Opportunity #3: Ensure no one dies of cancer because they can't get the care they need.
- Big Opportunity #4: Eliminate HPV-related cancers.(As Rich noted, ACS is a leader in this area, having helped convene the National HPV Vaccination Roundtable.
- Big Opportunity #5: Equalize outcomes for all facing breast cancer
- Big Opportunity #6: Ensure all cancer survivors can access recommended care.
- Big Opportunity #7: Enable communities to fight cancer by addressing the true determinants of health.
Sharon Byers, chief development & marketing officer
Sharon is tasked with "filling our sails" and she said our long-term sustainabililty depends on our ability to reinvent ourselves in the marketplace. To do that, we need to create and sustain meaningful collaborations and relationships across many sectors. Relationships are where the magic happens, she said.
Within the sports world, we are launching our biggest fundraising initiative with the new 3-Point Challenge. Roughly 200 schools around the country have opted in! Fans of schools can make pledges for every 3-Point shot made.
On the corporate side, we’ve hired three new leaders that are corporate relationship experts, each with an industry focus. This team will be rounded out by two leaders that are experts in building partnerships in the finance and technology arena, and those roles will be filled shortly.
More celebrity engagement is expected, but Sharon said you always "start with people who love you." Our relationship with Taboo will continue, and look for something special from him on Feb. 4, World Cancer Day.