This summer ACS is partnering with country and pop megastars Sugarland and Meghan Trainor to encourage their fans to raise awareness and funds for the American Cancer Society! The campaign will take place August through October.
In August, as Sugarland travels the country on their Still The Same Tour, the artists will ask fans to support a special Prizeo campaign to raise funds for Hope Lodge. Each fan who donates at least $10 will be entered into a sweepstakes for two roundtrip plane tickets, hotel accommodations, VIP tickets to the Sept. 9 concert in Philadelphia, invitations to the pre-show soundcheck, an exclusive backstage tour, a meet & greet and photo op with the band, and more!
The more each fan donates, the more entries they will receive. Read all the rules here.
In September, Meghan Trainor will travel the country promoting her new album "Treat Myself" and will be asking her fans (called Megatronz) to also raise funds for Hope Lodge via a Prizeo campaign (coming soon). With a donation of $10, her fans will also have the chance to win a VIP concert experience and other prizes.
The call for donations will be made through a national radio campaign and through station, ACS, and talent social channels. In addition, thousands of fans will view an ACS-themed on-stage video during performances on August 23 (Sugarland) and September 22 (Meghan Trainor). Email solicitation and earned media outreach will round out the program.
The campaign elements will kick in this week and will conclude October 20, helping us to reach new audiences and engage music fans across the country. We encourage you to share the news and the Prizeo links with your networks!