Partnership benefits both the American Cancer Society and the Canadian Cancer Society
Beginning Nov. 1, Hockey Fights Cancer will once again leverage its successful fundraising platform to help fight cancer and support cancer patients. Since its inception in 1998, the program has generated more than $20 million for cancer programs at national and local cancer research institutions, children's hospitals, and player and local charities.
Hockey Fights Cancer will engage key stakeholders, such as NHL alumni, the NHL Officials' Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, and broadcast partners.
All 31 NHL Clubs will host an in-arena Hockey Fights Cancer awareness night including lavender jerseys, dasher boards, decals on player helmets, and "I Fight For" cards.
New this season!
Youth hockey teams across North America can host their own Hockey Fights Cancer awareness night in their community rinks via the Hockey Fights Cancer Assist program. Hockey communities that sign up will receive a package that will include official helmet decals, lavender tape, "I Fight For" downloadable cards, and tips on how to engage their community to raise funds and awareness.
Also new this season, Lauren Boyle, wife of New Jersey Devils forward Brian Boyle, has been named an official Hockey Fights Cancer ambassador. Brian Boyle was diagnosed in September 2017 with chronic myeloid leukemia, a type of bone marrow cancer that is usually treated with a form of Gleevec, a drug developed by ACS-funded researcher Brian Druker, MD. NHL.com will publish special columns by Lauren this month detailing her personal experience, as well as an interview with her and last year's ambassador Nicholle Anderson.
Fundraising activation for this three-year partnership will occur through donations to hockeyfightscancer.com, sales of Hockey Fights Cancer merchandise, online auctions, and local club/player fundraising. All funds raised by the NHL league initiatives will benefit both ACS and the Canadian Cancer Society, with funds raised in the respective countries remaining there. Funds raised for ACS support patient services in the U.S., including Hope Lodge, Road To Recovery, and NCIC.
Locally, Hockey Fights Cancer is brought to life by NHL clubs and players through special in-game activations, community outreach events, and fundraisers. Similar to the NFL partnership, local clubs will have the opportunity to work with any cancer fighting organization they choose, but the league partnership positions ACS to have more opportunities to create a strong connection between the teams and players.
- Five teams will host their HFC awareness night games in partnership with ACS, including the Boston Bruins, the Detroit Red Wings, the Philadelphia Flyers, the San Jose Sharks, and the St. Louis Blues.
- Two AHL teams will fundraise for the Society – Hartford Wolfpack in Connecticut and Ontario Reign in California.
- In addition to the local HFC Nights, there will be two (one in U.S and one in Canada) nationally televised Hockey Fights Cancer Awareness games. These include the Hockey Night in Canada broadcast of the Tampa Bay Lightning vs. Montreal Canadiens game on Saturday, November 3, and the NBCSN broadcast of the Edmonton Oilers vs. Tampa Bay Lightning game on Tuesday, November 6. On Friday, November 23, the NHL and NHLPA will celebrate a League-wide Hockey Fights Cancer Moment in every game.
Fans can get involved and share their stories using the official hashtag #HockeyFightsCancer and by visiting the official website to download an "I Fight For" card. Merchandise is available at shop.nhl.com.
Hockey Fights Cancer is a program of the National Hockey League Foundation and NHL Foundation.