On March 17, INFINITI kicks off the Bracket Pool Challenge on CBSSports.com to raise up to another $350,000 - for a total of $1M for Coaches vs. Cancer
INFINITI announced this week that the winner of its Timeout for the Win, #TIMEOUTFTW, campaign is Steve Prohm, men's basketball head coach of Iowa State University. The INFINITI campaign came to life through collaborations with the National Association of Basketball Coaches (NABC), NCAA®, ESPN, and the American Cancer Society (ACS).
"I want to thank INFINITI for their support of cancer research with the Timeout for the Win contest and I greatly appreciate Cyclone Nation for supporting me," said Prohm. "I'm thrilled to be the winner, but most importantly thrilled to have the Iowa State University name attached to help fight cancer." Watch his video message here.
Between Jan. 14 and March 11, 48 NCAA® Division I men's basketball coaches competed for fan votes to win the bragging rights and the highest percentage of the $1 million INFINITI will donate to Coaches vs. Cancer overall.
As part of INFINITI's overall $1 million contribution to our mission, INFINITI is donating $600,000 to Coaches vs. Cancer in names of the three top vote-getters:
- Steve Prohm - $360,000
- Bob Huggins, head coach of the West Virginia University Mountaineers - $150,000
- Buckeye's head coach Chris Holtmann of Ohio State University - $90,000
"On behalf of the American Cancer Society, we are incredibly grateful for the support of INFINITI and celebrate Coach Prohm in his victory," said Sharon Byers, our chief development, marketing, and communications officer at ACS. "This generous donation will allow us to serve more cancer patients and their families with critical services and resources to improve and save lives from cancer."
During the NCAA® tournament, between March 17 and March 22, INFINITI will be donating for every bracket entered into the INFINITI Bracket Pool Challenge on CBSSports.com. In partnership with CBS Sports and Turner Sports, INFINITI will raise up to $350,000 for the American Cancer Society. The remaining $50,000 will be raised through various activations during the Final Four weekend.
Fans have a chance to win a trip for two to the 2019 Final Four, April 6-8, in Minneapolis
Fans (excluding ACS staff) can enter the "#TIMEOUTFTW One in a Million" contest by posting a video of their best "one in a million" basketball trick shot including #TIMEOUTFTW, #INFINITIContest and tagging @INFINITIUSA by 11:59 p.m. PST on Sunday, March 17. The winner will receive a trip for two to the 2019 Final Four April 6-8 in Minneapolis. Read the full details and rules.