Watch the leaderboard on cancer.org to track the leading competitors. Clearly, some have been tracking their steps since early this morning!
The American Cancer Society’s Fit2BeCancerFree, a one-day, virtual step-tracking challenge led by the CEOs Against Cancer members, is taking place today, Wednesday, April 10. Tracking his steps today will be our own CEO, Gary Reedy.
This event gives executive leaders across the country the chance to highlight the importance of healthy living and physical activity by tracking their steps during the workday and by encouraging their associates to do the same.
In addition to some serious bragging rights, the Fit2BeCancerFree winner with the most steps will get to have dinner with our CEO. Participants also will be recognized for their use of social media, and how well they engaged employees and associates.
Participants were mailed a new Fitbit Versa smartwatch, with directions for setting up the Movespring app and syncing it to the live leaderboard at cancer.org/ceochallenge. They also received a social media kit, key messages and template press releases, infographics and banners, and tips for incorporating more physical activity into the workday, such as walking meetings. The leaderboard is tracking the results of the top participants throughout the day.
“Creating a world free from cancer can start in the workplace when we inspire our employees to live healthy and active lifestyles,” said Gary. “About half of cancer deaths could be prevented if everyone lived a healthy lifestyle, including not smoking and maintaining a healthy weight. The Fit2BeCancerFree challenge is designed to encourage corporate leaders to lead by example, inspiring more activity among their employees throughout their workday, and helping us make a measurable difference in saving lives from cancer.”
We currently have 13 active CEOs Against Cancer chapters nationwide with about 300 members.