On Wednesday, CEOs across the U.S. and in Puerto Rico collectively took 1,563,110 steps -- all logged on new Fitbit Versa smartwatches that were mailed to them -- and covered 718 miles in the American Cancer Society CEOs Against Cancer Fit2BeCancerFree Challenge.
The winner is Wendy Perry, managing director of Merck Puerto Rico, who logged an impressive 138,755 steps. She has been on the Top 5 Fit2BeCancerFree Leaderboard for each of the past two years. As winner, she will get to have dinner with our CEO Gary Reedy, who also participated in the challenge.
For an impressive social campaign that helped raise awareness about staying active to lower the risk of cancer, in a way that was fun, authentic, and inspirational, Rich Liekweg, CEO of BJC Healthcare and its president, Trish Lollo, took the title of “Most Socially Active.” Honorable mentions went to Steve O’Loughlin and LHM, Jim Kavanaugh and World Wide Technology, and Janette Marx and Airswift for the personal stories, images, and real-time engagement throughout the workday step challenge.
The title of “Most Employee Encouragement” went to Warner Baxter, CEO of Ameren Corporation in St Louis. Warner began his day on a treadmill in the main circle drive of the company, making Fit2BeCancerFree a launch day for a month-long employee wellness campaign called “Get Up & Go."
“Thank you everyone who participated in this fun and meaningful opportunity to inspire active lifestyles in the workplace, raising awareness about the importance of cancer prevention,” said Gary. “Once again participants raised the bar – walking to work, engaging others, and supporting a workplace culture of health and helping lead the fight against cancer. They have our deep appreciation.”
Participants were mailed a new Fitbit Versa smartwatch, with directions for setting up the Movespring app and syncing it to the live leaderboard at cancer.org/ceochallenge.
Check out #Fit2BeCancerFree on Twitter to see how executives across the country participated in the April 10 event.
This year's challenge will raise approximately $200,000, including the $2,500 registration fee from each of the 44 participants, and an employee donation campaign.