If you are one of the 40 million Americans heading to a Minor League Baseball™ (MiLB™) this summer, you just might catch a glimpse of the American Cancer Society's nationwide "Cover Your Bases" initiative to promote sun safety measures and educate baseball fans about the dangers of overexposure to ultraviolet (UV) rays.
For the third consecutive year, ACS will partner with participating MiLB teams to provide free Blue Lizard Sunscreen samples to fans, players, staff, and all other attendees at their games.
The annual campaign has impacted hundreds of thousands of individuals since its launch in 2017, not only providing sun protection, but also information on skin cancer and measures fans can take to help reduce their overall risk. Last year, MiLB clubs distributed more than 100,000 free samples of sunscreen across 39 states.
This year, from May 27 - June 30, more than 120 MiLB teams are participating, and they plan to double their contribution to ACS through this program to half a million dollars. A real homerun!
Skin cancer is by far the most common type of cancer in the U.S., and one of the best ways to help prevent it is by protecting the skin from excessive UV rays, including sun exposure and indoor tanning devices. ACS advises people to seek shade whenever possible, wear a hat, sunglasses, and protective clothing, and use broad spectrum sunscreen with SPF 30 or higher.
"The American Cancer Society is proud to continue our work with Minor League Baseball," said Sharon Byers, chief development, marketing, and communications officer. "We deeply appreciate their support and the opportunity to share these important public health messages."
To find a local game, visit milb.com/tickets. Visit cancer.org for more information about our partnership with Minor League Baseball.