It’s a wrap on the Chevrolet #IDriveFor social media campaign!
We officially reached our goal and Chevrolet will be contributing $340,000 to the American Cancer Society.
The money will be used to fund innovative breast cancer research, provide education and guidance to help people reduce their risk, and offer patient services to those who need it most.
As we’ve seen in years past, a strong influencer strategy – including Greg Kampe, head men's basketball coach at Oakland University; singer and dancer Normani; and the US BTS Army, the fanbase for the South Korean boy band also known as Bangtan Boys – pushed us over the top.
A special thanks to all of you who also supported the #IDriveFor campaign and helped us get there!