Unconventional season can’t stop hockey community from helping ACS.
Each November, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) come together for Hockey Fights Cancer, an effort to raise funds and awareness to support the fight against cancer.
The month typically falls in the NHL season. But due to the pandemic, the NHL adjusted its 2019-2020 season, making this the first time a Hockey Fights Cancer month won’t feature teams hitting the ice.
The NHL and the NHLPA know that cancer doesn’t have an off season, so they aren’t letting the pandemic stop them from stepping up to unite the hockey community in support of cancer patients and their families. This year, Hockey Fights Cancer will focus on sharing stories of current and former NHL players and their families via social media and on NHL.com. Each week of the month will feature a different story.
The NHL, NHLPA and NHL clubs will also host a league-wide spotlight on ACS across all affiliated social media channels on Thurs., Nov. 19, highlighting the Hockey Fights Cancer partnership and the critical work the Society continues to do amid the pandemic.
How you can help!
Volunteers and staff – especially those in NHL markets – can support the campaign by engaging and sharing Hockey Fights Cancer content on social media, tagging #HockeyFightsCancer in any shared posts. Each Friday during the campaign, the NHL will also focus its social media efforts on encouraging donations to the Hockey Fights Cancer initiative by highlighting opportunities to donate via the Hockey Fights Cancer landing page.
Additional efforts this month include promotion on the NHL network, mobile app, and on the NHL channels on Sirius XM radio; a national Hockey Fights Cancer Day to be determined; fan engagement via email; a Twitch stream with Arda Ocal; a series of conversations with former players led by Eddie Olczyk as they discuss the importance of prevention and early detection; and branded Hockey Fights Cancer merchandise available via Vineyard Vines and on NHLshop.com. The league also plans to support Giving Tuesday efforts.
The NHL and the NHLPA anticipate revisiting Hockey Fights Cancer at the start of the 2021 season to determine how to engage in the fight against cancer. ACS has been the official Hockey Fights Cancer partner in the U.S. since 2017, with the Canadian Cancer Society tapped as the official partner in our neighbor to the north.