This year has tested our American Cancer Society like no other. We all learned to innovate and found new ways to serve patients, connect with communities, and raise money.
While the COVID-19 pandemic has changed so much about how we fight for a world without cancer, it did not take away your courage or determination. In countless ways, your passion shone through as you continued to support our mission to save lives in 2020.
Thanks to your efforts, we will end the year on stable footing. Here are just a few of the impressive highlights you helped us achieve:
- With your support, we offered the use of our Hope Lodge facilities to our partner health systems free of charge as a place of respite for front-line health care heroes.
- Through our 1.800.ACS.2345 hotline and cancer.org, we continued to provide 24/7 support to cancer patients, who were particularly vulnerable amid the pandemic.
- ACS CAN impacted access to health care by supporting patient provisions in congressional COVID-19 relief packages, including expanded telehealth services and funding for state public health agencies, and by leading campaigns in Oklahoma and Missouri that expanded access to affordable health insurance through Medicaid for an estimated 430,000 people.
- Our event and peer-to-peer volunteers and staff worked tirelessly to innovate and fundraise throughout the year without the benefit of in-person engagement.
- Corporate, philanthropy, and direct mail results have brought in a strong, steady stream of revenue, and planned giving revenue is also expected to finish strong in 2020.
- Our investment in digital marketing is paying off, with Giving Tuesday revenue up 49% year-over-year, which gives us momentum to drive further year-end giving results.
- Our year-end giving campaign holds great promise. Please share why you support the American Cancer Society on your social channels with a personalized message and link to our year-end giving campaign.
You can see more about this work and other activities in this video.
In a year when each of us encountered so many personal challenges – to our families and community, to our health, and to normal day to day living – thank you for continuing to stand with cancer patients and caregivers. So much was at stake this year, but you stepped up, you stepped in, and you continued to move our mission forward. And for that, we are forever grateful.
We wish you and your loved ones a holiday season of peace and comfort.