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An appreciation of the Segal family; generosity runs in the family

​For more than two decades, Mickey and Lee Segal (pictured above) have selflessly advocated for our mission, and following in their footsteps are their son, Matt, and his wife, Aliana.

Through their fundraising efforts and personal support, the elder Segals have raised more than $2.5 million, and their goal is to reach $3 million this year.

Mickey Segal is a founding partner and managing partner of NKSFB, LLC, one of the largest business management firms in the country, with offices throughout Los Angeles and New York. Mickey and his wife, Lee, lead countless fundraising campaigns, with beneficiaries ranging from the Rose Bowl to American Cancer Society. This legacy of giving first started with their work supporting Little League Baseball in the 1980’s.

“I grew up in a household that gave to the community,” says Mickey of his formative years. “The dinner conversations of giving back to the community resounded with me.” Mickey’s son, Matt, also a partner at NKSFB, and daughter-in-law Aliana are now continuing the family heritage of philanthropy as Mickey passes the torch for his most recent ACS fundraising project, the Magic of Hope campaign, to the young couple (pictured in the smaller image).

“The American Cancer Society’s patient services helps people today, and the cancer research will help people tomorrow,” said Aliana. “My best friend had cancer, and now she is doing well. We wish that outcome for all cancer patients, and it is why Matt and I are proud to lead the Magic of Hope campaign.”

Under the tireless leadership of Mickey and Matt Segal, the inaugural Magic of Hope raised more than $500,000 last year during the height of the pandemic, a critical time for ACS. In 2021, Matt and Aliana took the reigns as co-chairs, and set a goal of $525,000. An admirable undertaking for a young couple still in their 30s.

The Segal’s are no strangers to cancer. Mickey’s daughter fought bone cancer as a teenager and completed her treatment with a successful outcome. Unfortunately, he lost his father-in-law to pancreatic cancer, and dozens of colleagues at NKSFB have battled the disease.

Their family’s fundraising efforts to fight cancer extends to business colleagues, as well. NKSFB selected the American Cancer Society as the 2021 Charity of Choice for an annual Employee Giving campaign. 

We thank both couples for their commitment to our mission, precious time, and generosity.


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