From Aug. 22 to Sept. 25, CVS will donate $1 from each sale of those products.
GlaxoSmithKline Consumer Healthcare (GSK) and CVS Health are again teaming up on a cause marketing campaign in support of the American Cancer Society.
Between August 22 and September 25, GSK will donate $1 (up to $100,000) for every Nicorette or NicoDerm CQ product sold at CVS Health, CVS Pharmacy, or cvs.com.
This is the second year of the collaboration between ACS, GSK, and CVS Health, and it’s a terrific example of what can happen when ACS staff collaborate internally and with partners to support cancer prevention and people with cancer.
CVS Health, GSK, and ACS will promote this campaign through in-store radio, circulars, and social media.