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Lancer Craft boat raises $165K at auction

New owner will use “Pink” to shine spotlight on ACS and caregivers.

Lancer Craft, the innovative boat manufacturer based in Florida, unveiled a one-of-a-kind collector's item at the Barret-Jackson Auction in Las Vegas on June 23. The first boat auctioned from Lancer Craft’s Elite line is affectionately known as “Pink,” and 100% of the proceeds directly benefit the American Cancer Society (ACS).

“We know that cancer unfortunately impacts everyone. So, the partners at Lancer Craft decided early on that we wanted to do something special. We wanted to do something that would make a difference,” Danny Warren, Partner at Lancer Craft, said at the auction.

"Pink" garnered significant attention and sold for $110,000 with Barrett-Jackson, the auction host, contributing an extra $50,000. A grand total of $165,000 was raised at the auction, which will be used to support ACS’ mission to end cancer as we know it, for everyone.  

ACS' collaboration with Lancer Craft took root through Nancy Bennet, Danny’s partner and a former member of the ACS team, pictured above (center) with Danny Warren (left) and James Atkinson (right), senior corporate relations manager, Southeast Regional Development.

When Nancy learned that John Hemken, Lancer Craft’s CEO, was planning on donating the boat, she informed John about our organization and our mission. Influenced by Nancy's compelling advocacy, John embraced the notion that the funds should be directed towards our mission to improve the lives of people with cancer and their families.

"We are grateful for this partnership with Lancer Craft which reflects the depth and breadth of our commitments to improving the lives of cancer patients and their families," said Kimberly Jackson, ACS executive vice president, Southeast Region.

Even though the boat’s successful venture at the auction has concluded, the inspiring message of hope and support embodied by "Pink" lives on through its new owner, David Maxwell, a two-time cancer survivor currently undergoing treatment. David plans to take "Pink" to the hospitals where he is receiving care to promote and express his support for ACS and shine a spotlight on the dedicated caregivers who have been instrumental in his cancer journey. 

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