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Coaches vs. Cancer Golf Classic receives national attention

More than 100 golfers raise awareness for ACS mission during two-day event. 

Recently, Coaches vs. Cancer (CVC) held its annual National Golf Classic at Oak Hill Country Club in Rochester, NY. Described by attendees as one of their favorite ACS events, the two-day classic brought in $793,000 in donations surpassing its initial goal of $700,000, with more donations still coming in.

The event received national attention on ESPN and welcomed several notable attendees. Sean Farnham, an ACS Board member and ESPN analyst, was in attendance, along with Carlos Boozer, a retired men’s basketball player and ACC Network commentator, who also showed his support by documenting and participating in the annual classic. Alex Myers, Golf Digest senior writer, secured a hole-in-one bringing major attention to the event with a video of this moment shared on SportsCenter.

The excitement of this weekend was recapped by Golf Digest’s podcast ‘The Loop’ with Sean Farnham and Carlos Boozer inviting more exposure to the event. Locally, Channel 8 News attended and interviewed our very own CEO Dr. Karen Knudsen, as well as Brad Underwood, Illinois head coach and CVC Council chair. A media campaign with Golf Digest for our CVC Experience Auction in November 2023 continues to work toward part of a larger media partnership to help surface conversations about the cancer continuum. 

In addition to national exposure and an unprecedented amount in donations, the American Cancer Society B. Thomas Golisano Hope Lodge, in Rochester, NY, and the impact of Hope Lodge communities across the US were recognized through a video shown at the event reception, commemorating a cancer survivor’s time at the Rochester lodge and raising another $173,000 in donations. 

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