The American Cancer Society has initiated a new sports partnership with Major League Lacrosse (MLL) that builds off our successful Real Men War Pink campaign. The Real Men of Major League Lacrosse, however, will take place in May, not October, providing a fresh, uncluttered space for a breast cancer fundraiser with a launch date that aligns with Mother's Day.
Lacrosse fans will be able to pick their favorite player and pledge for every goal, save, or groundball they record through the specially designed Pledge It website, MLLPinkChallenge.org. The funds raised by each player will help their team reach the top of the leaderboard and be crowned “Real Men Wear Pink Team of the Year.”
"For the first time in the seventeen-year history of our league, we have united every team behind a singular philanthropic effort," Commissioner David Gross said. "It is an honor to name the American Cancer Society as the first official charity of MLL. Too many lives have been touched by this disease and we are hopeful our partnership can play a small part in the eventual eradication of all forms of cancer from our world."
Each team will host a "Pink Out" game where fans are encouraged to wear pink to the game. The nine teams also have at least three unique promotions in place to raise awareness and support for their endeavors.
The league is an extremely dedicated and engaged partner, agreeing to go above and beyond the month-long campaign through:
- Auction of All-Star game jerseys on the ACS eBay site (July 8 in Sacramento)
- Sales/donation from MLL Alumni Game at Lake Placid Summit Classic (August 4)
- Highlighting the partnership at the MLL Championship in Dallas (August 19), where we'll honor the Real Men Wear Pink MLL team of the year and the Real Men Wear Pink MML man of the year.
About Major League Lacrosse
MLL, the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports over the past 17 years. The league is made up of nine teams: The Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers.