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Today is #GivingTuesday!

#GivingTuesday is a global day of giving and we need your help to break through the holiday noise and make ACS the charity of choice today, November 28! 

This year, Mastercard® is generously matching donations on #GivingTuesday – dollar for dollar – up to $250,000 on cancer.org.

With the help of our match partner Mastercard®, we've set a goal to raise $1 million dollars on #GivingTuesday. We will activate our 2 million volunteers to be part of the million-dollar movement!

In addition, all donations made through Facebook Fundraisers on November 28 will be matched up to $1,000 per fundraiser or $50,000 per non-profit until the matching funds run out. Learn more.

Together, let's spread the message via our social networks that by choosing to donate to the American Cancer Society this #GivingTuesday, your money will go further and help more people, doubling your impact against cancer.

How you can help:

  • Share ACS social media posts on your personal FacebookTwitter, and Instagram channels.
    • I'm so excited to join the @AmericanCancerSociety for #GivingTuesday this year. They've partnered with Mastercard to double every donation today (up to $250,000)! Will you help me raise funds to save lives from cancer? Every contribution makes a difference. cancer.org/givingtuesday
    • Today, I'm proud to support the American Cancer Society for #GivingTuesday. You should, too, because all donations are doubled today thanks to Mastercard. It's a simple way to make a huge impact! cancer.org/givingtuesday
  • Post updates promoting #GivingTuesday to local or event social media channels.
  • Ask friends and family to donate and share.
  • Leverage relationships with corporations, event sponsors, local businesses, and local influencers to promote the American Cancer Society as their "charity of choice" for Giving Tuesday.

Giving Tuesday activation:

  • Digital advertising running 11/28
  • Cancer.org homepage
  • Landing page
  • RelayForLife.org and Relay Nation updates
  • MakingStridesWalk.org updates
  • Direct response email
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