Sign In

News Story

Mastercard is matching all cancer.org donations on Giving Tuesday!

​Giving Tuesday is a global day of giving and we need your help to break through the holiday noise and make ACS the charity of choice on November 28!

This year, Mastercard® is generously matching donations – dollar for dollar – up to $250,000 on cancer.org.

With the help of our match partner Mastercard®, we've set a goal to raise $1 million dollars on #GivingTuesday. We will activate our 2 million volunteers to be part of the million-dollar movement!

Together, let's spread the message via our social networks that by choosing to donate to the American Cancer Society this #GivingTuesday, your money will go further and help more people, doubling your impact against cancer.

How you can help, beginning Nov. 20:

  • Share ACS social media posts on your personal Facebook, Twitter, and Instagram channels
  • Post updates promoting Giving Tuesday to local or event social media channels
  • Ask friends and family to donate and share
  • Leverage relationships with corporations, event sponsors, local businesses, and local influencers to promote the American Cancer Society as their "charity of choice" for Giving Tuesday

Giving Tuesday activation:

  • Digital advertising running 11/28
  • Cancer.org homepage
  • Special Giving Tuesday landing page on cancer.org
  • RelayForLife.org and Relay Nation updates
  • MakingStridesWalk.org updates
  • Direct response email
Field resources:
A Giving Tuesday Volunteer Toolkit is available on the Brand Toolkit.


back to top