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ACS and Avon join forces to fight breast cancer

We are thrilled to announce that Avon has signed a multi-year agreement to become the National Presenting Sponsor for Making Strides Against Breast Cancer!

A public joint announcement took placeApril 10 at Walt Disney World in Orlando, Florida at Avon's annual President's Recognition Program Celebration, which hosts approximately 300 of Avon's top sales Representatives from around the country. 

The announcement was shared on our Making Strides Facebook page shortly after 1 p.m. ET  and featured leadership remarks from both organizations, as well as a rallying cry for all Avon reps attending the event in Orlando to make strides for the first time as one united team in a ceremonial lap around the Crescent Lake of Disney’s Boardwalk Inn.

We encourage you to join the celebration by sharing the news online using #AvonMakingStrides. 

This partnership includes a sponsorship fee, a multimillion-dollar cause marketing arrangement involving select Avon product sales, and Team Avon participation at events across the country. For more details, read the media release.

As many of you may know, Avon is known for empowering women and being a passionate supporter of women's health, especially the prevention and treatment of breast cancer. In fact, Avon and the Avon Foundation for Women have donated more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women. 

Avon had already announced on its website that 2017 was the last year of the AVON 39 event. The announcement said, in part:

"We are excited to share that Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer."

TOP PHOTO: From left, Howard Byck, VP, Corporate Alliances and Solutions, ACS; Susan Petre, VP Staff Events and Innovations, ACS; Sharon Byers, chief development and marketing officer, ACS; Betty Palm, president, Social Selling, New Avon LLC; and Scott White, chief executive officer, New Avon LLC.

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