Few businesses can say they have supported the American Cancer Society for five decades. Among those that can, is Caesars Entertainment, the casino-entertainment company that is a global leader in gaming and hospitality with brands such as Harrah's, Bally's, and the World Series of Poker.
For more than 50 years, Caesars properties have supported ACS in fun and exciting ways, including providing top-notch venues as well as food and beverage for fundraising and other events. This year, Caesars is hosting 12 "Battle of the Bras" events at which male executives model hand-decorated bras to raise funds and awareness for breast cancer. Adding to the fun is Caesar's newest event – the "Pink Ladies Weekend" in Atlantic City which celebrates breast cancer survivors.
Over the years, the company has rallied thousands of employees to support Hope Lodge, Relay For Life, Making Strides, galas, and golf events nationwide. In total, more than 450 Caesars teams have participated in our community events. Working hand in hand with Caesars management, we are developing strategies to engage all Caesars properties and their executives in our work, including CEOs Against Cancer, Region boards, and local councils. The goal is to have every property represented by an executive.
"The passion and commitment of our Caesars Entertainment team members in the fight against cancer has never been stronger. From coast to coast, we are building events and activities to engage employees and guests in not only fun but meaningful ways," notes Jan Jones Blackhurst, Caesars Entertainment's Executive VP of Public Policy & Corp Responsibility. "Whether it's a survivor weekend in Atlantic City or our Battle of the Bras event in Las Vegas, we are proud to be inspiring Grown Ups to Play for a great cause and for a great partner – the American Cancer Society."
This corporate partnership has provided critical funds supporting our life-saving work. Caesars is a three-year participant in the Partners Against Cancer program raising more than $500,000 each year, with a goal of $750,000 this year. Since 1964, Caesars has raised $5,629,735 for the fight against cancer.