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Collaboration with Sharon Osbourne reaching millions

The Talk co-host's support of ACS featured in People magazine.

The American Cancer Society has partnered with TV personality and high-profile influencer, Sharon Osbourne, to film a public service announcement in support of one of our top three priority initiatives, colorectal cancer screening. Osbourne has also designed an exclusive holiday card sold on as part of the American Cancer Society Greetings collection. 

In the October 29 issue that started circulating in New York and Los Angeles last week, People Magazine featured Sharon Osbourne in its “Why I Care” section, reaching an audience of more than 3 million readers. The piece highlights Sharon’s experience with the American Cancer Society, touching on her contribution to the ACS Greetings program and her story about being a colon cancer survivor. 

In addition to the People opportunity, Osbourne discussed her involvement with ACS on CBS's Daytime Emmy Award-winning talk show, The Talk, where she is one of the co-hosts. The segment aired Sharon's new PSA video on the importance of screening for colon cancer and showcased an image of her ACS Greeting card. 

Sharon's personal history of being diagnosed at age 49, and her willingness to speak boldly about screening, gives her a powerful voice to spread the important message of colorectal cancer prevention. Utilizing this PSA and social content helps ACS reach its goal of increasing colorectal screening rates and gives our audience examples of how ACS attacks cancer from every angle.

This year's American Cancer Society Greetings collection also includes special designs created by Tony BennettBethenny Frankel, and Simone I. Smith, all of whom have been affected by cancer.

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