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Amazon shoppers: use AmazonSmile to support ACS

Prime Days on June 21 and 22 are a big revenue opportunity for ACS!

Heads up, Amazon shoppers – Prime Days are just around the corner. This year, June 21 and 22 are the days for deals, and for potential revenue for ACS. 

On Prime Days (and every day!), when Amazon shoppers select ACS as their charity of choice via smile.amazon.com, the company will donate 0.5% of eligible purchases to ACS. This comes at no cost to shoppers! If you already shop at Amazon, we can’t think of a good reason not to enroll in AmazonSmile. 

There are three ways to shop via AmazonSmile:

  1. Start your shopping experience by clicking on ACS’s custom AmazonSmile link: www.smile.amazon.com/ch/13-1788491   
  2. Go to amazon.smile.com and select the American Cancer Society as your charity of choice, then start each visit at smile.amazon.com
  3. Do your shopping via the AmazonSmile app. Follow these instructions

To date, ACS has received nearly $1.5 million in revenue from this program – real dollars to support our mission!

Action for social media

Share this opportunity with your social network. Our Masterbrand social media channels will be promoting this opportunity, so feel free to RT or share those posts when you see them. 

  • National Cancer Survivors Day is June 6

    Masterbrand assets coming soon; Relay assets available now.

    On Sunday, June 6, the American Cancer Society will join people in communities across the country to celebrate survivors as part of National Cancer Survivors Day. 

    There are about 16.9 million people with a history of cancer in the U.S., most of whom were diagnosed more than five years ago. The American Cancer celebrates them every day of the year, and is proud to offer them support and guidance as they navigate the ongoing challenges of cancer survivorship. For more on cancer survivorship, including information on living well during treatment and guidance for being healthy after treatment, visit cancer.org/survivors.

    National Cancer Survivors Day on social

    Our ACS Masterbrand social channels will post about National Cancer Survivors Day and share survivor stories the week of June 1, and ask supporters to honor a survivor they care about by donating to ACS. 

    Staff and volunteers are encouraged to share and engage with our Masterbrand channels on Facebook, Instagram, and Twitter. Social assets for local and regional use are coming soon. We’ll update this story with a link to the assets on Brand Toolkit when they’re available.

    Additionally, our Relay For Life channels will be celebrating National Cancer Survivors Day by asking supporters to honor a survivor in their lives by purchasing a luminaria. Access our Relay Cancer Survivors Day Local Toolkit here for the resources you need to share on your Relay channels.     


  • Sam’s Club Heroes of Hope campaign raises over $1M

    When Jason McClelland, senior executive director, Missouri Area, started with ACS over 16 years ago, he kept in touch with his former co-workers at Walmart Stores Inc., who now are executive leaders within the company.

    Last year, a former co-worker from Walmart reached out and asked how Sam’s Club could partner with the Society to honor a beloved Sam’s Club leader who was battling cancer, and later passed away. Jason contacted Kelsey German, strategic director Field Corporate Strategy; Alex Boehm, program manager, Corporate Account Operations, Missouri Area; Kevin Kann, director in Iowa; and Paul Purdy, strategic director, Endurance Events and Network Fundraising, to brainstorm a meaningful opportunity. As a result, this team customized a virtual experience that worked for Sam’s Club and provided them with an exceptional tool for a national Heroes of Hope campaign.  

    Over the course of three weeks, Sam’s Club associates participated in this nationwide online activity-tracking and fundraising challenge in memory of friend and colleague, Dan Anderson. Sam’s Club encouraged all associates to honor Dan’s legacy and his courageous battle with cancer by participating in this virtual campaign, which challenged teams to venture on a 587-mile journey beginning in St. Louis, near Dan’s hometown, all the way to Heinz Field, home of Dan’s beloved Pittsburgh Steelers. Nearly 73,000 miles were logged over the duration of the challenge. 

    The associates raised $1.2 million for the American Cancer Society, with much of the funds investing in a melanoma cancer research project that aligned with the type of cancer that Dan had. Associates helped raise over $1 million dollars by selling water and candy in Sam's Club stores.

    A check presentation was held at the new World Wide Technology American Cancer Society Hope Lodge in St. Louis. Nearly 30 Sam’s Club leaders were in attendance to present the Anderson Family with the news of their final fundraising total, as well as revealing the naming rights of the “Dan Anderson” fireplace at the newly renovated Hope Lodge. Pictured above, from left, are: Joe Koening, president of World Wide Technology & chair of CEOs Against Cancer Chapter – St. Louis; Jason McClelland, senior executive director – Missouri, Sherry Anderson, wife of Dan Anderson, Brianna & Madden Anderson, children of Dan & Sherry Anderson.

    Sam’s Club has agreed to host the nationwide Heroes of Hope campaign again in 2022.

    This opportunity was a true volunteer-staff collaboration. Thank you to the entire Sam’s Club team for helping to ensure our vital research continues.

    In the words of the late Helen Walton, wife of Sam's Club and Walmart founder Sam Walton: “It is not what you gather but what you scatter that tells what kind of life you have lived.”


  • 14th annual Las Vegas Golf Classic hosts largest field

    This year’s event raised over $1.4 million.

    Longtime NCAA men’s basketball coach Lon Kruger (on the far right) may have announced his retirement from coaching in April, but he’s a long way from retiring when it comes to fighting cancer.  

    Kruger and NCAA basketball coaches returned to the Las Vegas Strip May 16-18, 2021 for the 14th Annual Coaches vs. Cancer Las Vegas Golf Classic presented by Sanford Health to benefit the American Cancer Society. Welcoming its largest-ever field of golfers, this year’s event raised over $1.4 million. 

    The Coaches vs. Cancer program is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). The Las Vegas Golf Classic – hosted by MGM Resorts – has become a signature event of the national program. 

    Kruger – the chair of the national Coaches vs. Cancer Council – is the founder and chair of the Classic. “It’s important for our event to be a part of Las Vegas bouncing back from the impact of the pandemic,” said Kruger, who started the Classic during his time at the University of Nevada, Las Vegas. “The destination has been such an important part of the success of the Classic, which has made an impact for the American Cancer Society and fighting this nasty disease.”

    Sanford Health entered its fifth year as the presenting sponsor of the event while MGM Resorts continued to serve as the host sponsor. “Sanford Health and MGM Resorts continue to make a large donation to the American Cancer Society possible each and every year,” Kruger said.

    “Beating cancer and helping our patients live a better life isn’t a goal – it’s our mission,” said Bill Gassen, president and CEO of Sanford Health. “It’s our privilege to take part in this event, and we thank Lon and all of the coaches for their time and commitment to fighting an opponent our team goes to battle with every day.”

    NextGen Cattle Co. was the 2021 All-Star sponsor. Rounding out the team of generous supporters were Top of the World, The UPS Store, Nike, Wald Family Foods, Xs & Os of Success, and Comprehensive Cancer Centers.

    Since its inception in 2008, the event has netted over $7.5 million. Since its founding in 1993, Coaches vs. Cancer has raised more than $135 million to support the Society’s mission.

    Coaches and participants played two days of golf at Shadow Creek, Southern Highlands or The Summit, as well as came together for a private gathering Sunday night at Park MGM.

    Coaches and celebrities who joined Kruger for a mix of fun and fundraising during the three-day event included: 

    • Dana Altman, Oregon
    • Brad Underwood, Illinois
    • Kevin Kruger, UNLV
    • Fran McCaffery, Iowa
    • Greg McDermott, Creighton
    • Tubby Smith, High Point 
    • Roy Williams, North Carolina - retired (pictured on the far left)
    • Matt Painter, Purdue
    • Fred Hoiberg, Nebraska
    • Porter Moser, Oklahoma
    • Andy Enfield, USC 
    • Eric Musselman, Arkansas
    • Jerod Haase, Stanford
    • Eran Ganot, Hawaii
    • Bob Marlin, Louisiana
    • Eric Konkol, Louisiana Tech
    • Ron Cottrell, Houston Baptist
    • Johnny Tauer, St. Thomas
    • Bob Chipman, Washburn - retired
    • Jim Harrick, UCLA - retired
    • Rick Byrd, Belmont - retired
    • Gar Heard, NBA
    • Reggie Theus, NBA - retired
    • Chris Crutchfield, Oregon
    • Kevin McKenna, Oregon
    • Tim Buckley, UNLV
    • Brandon Chappell, UNLV
    • Carlin Hartman, UNLV
    • Doc Sadler, Nebraska
    • Jud Kinne, Houston Baptist
    • Dan McHale, New Mexico
    • Pete Herrmann, Young Harris – retired
    • Dave Pilipovich
    • Murry Bartow
    • Lindy La Rocque, UNLV WBB
    • Ron McHenry, Washburn WBB
    • Gene Taylor, Kansas State AD
    • Marco Born, Lamar AD
    • Greg Maddux, MLB - retired
    • Russ Ortiz, MLB - retired
    • Peter Jacobsen, PGA
    • JT the Brick, Radio Personality
    • Sean Farnham, ESPN
    • Eric Lautenbach, Nike

    SMALL PHOTO: From left, Miesha Boyd, local Sam’s Club Manager in St. Louis and Jason McClelland, senior executive director – Missouri (in background).

  • May 18 was our first-ever #ACSGivingDay

    A day to rally together for a world free from cancer.

    The first-ever American Cancer Society Giving Day brought our community together for one big day to celebrate all that we’ve accomplished and raise funds to lead the fight for a world without cancer. We have raised more than $700,000 and money is still coming in.

    These funds will help get cancer research back on track, encourage more people to get cancer screenings that were delayed by the pandemic, and support our efforts to improve health equity in cancer care.

    Here are 3 ways to get involved: It's not too late!

    GIVE: At the beginning of the pandemic, cancer screening rates dropped by nearly 90%. Your gift helps encourage more people to get life-saving screenings and supports cancer research, education, advocacy, and services.

    SHARE: The most compelling way to encourage others to give is by sharing your personal experiences with cancer and why you support the American Cancer Society. Use our social media toolkit for easy ways to share! 

    REPRESENT: Download a social media frame to show everyone that you support a cancer-free future! Thank you for being a part of our Giving Day. 

    Important details

    • For our event participants, gifts made the week before May 18 will count toward our Giving Day.
    • Because this is a 24-hour event, donations made by mail will not be counted toward the initial Giving Day goal or match. 
    • If your employer has a valid matching gift program, add your employer's name in the space provided on the online donation form at cancer.org/acsgivingday.
    • Gifts may be made in honor or memory of a loved one.

  • National Relay Weekend videos are here!

    We held our first National Relay Weekend on May 14-15, complete with 24 hours of activities for the entire family.

    Thirteen videos have now been posted to YouTube that document all the highlights. Among the 13 are the Opening and Closing ceremonies, the Survivors and Caregivers Ceremony, brunch with Chef Marcus Samuelsson, the performance by Rita Wilson, the History of Relay, and more.

    Leading up to the weekend, Relayers participated in Spirit Week: 


  • Facebook Fundraising Challenge is over! Check out the leaderboard

    As a precursor to the American Cancer Society Giving Day on May 18, all community fundraising events came together to raise at least $650,000 during the Facebook Fundraising Challenge from May 14-18.

    National Relay Weekend kicked it off on May 14-15.

    Here's how this challenge worked:
    The top 10 individuals across the country who raise the most amount of money through a Facebook Fundraiser connected through an ACS event dashboard between Friday, May 14 at 12 a.m. CT and Tuesday, May 18 11:59 p.m. CT will win an Apple Watch. ACS and ACS CAN staff are not eligible.

    Results will be shared soon!

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