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Our PGA Tour volunteer is in the lead by 125 votes! Please vote if you haven't already

Please help us raise funds for the Society by voting for Robert Dow, president of Perks and a volunteer again this year in the PGA TOUR Volunteer Challenge. He's currently in the No. 1 spot. Please help him maintain his lead by voting now, if you haven't already.

Robert, a longtime The Northern Trust (formerly the Barclays) tournament volunteer, has selected the American Cancer Society once again as his charity of choice. Voting runs through August 26. 

Although The Northern Trust charity of choice is Tackle Kids Cancer, which is listed for all volunteers, Robert is competing for the chance to present a $5,000 check to ACS. "This cause is near and dear to my family," he said. "My wife is a breast cancer survivor, my mother-in-law is a 30-year breast cancer survivor, my wife's grandmother died from ovarian cancer, and my sister-in-law was diagnosed with cancer."

The details

You can only vote once per email address, and before you can cast your vote you will be asked to fill out a short form. Once you vote, you will need to confirm your email and then your vote will be counted. You'll get a message like the one you see in the top photo.

Background

Each year, the PGA TOUR and its tournaments raise millions of dollars for charity, with more than $2.14 billion raised to date. Fans can get in on the charitable giving by participating in the PGA TOUR Volunteer Challenge, designed to raise funds for a variety of non-profit organizations and philanthropic causes while recognizing the talent, passion, and commitment of PGA TOUR volunteers in communities nationwide.

To participate in the PGA TOUR Volunteer Challenge, volunteers register on the website and then invite their friends and family members to vote for them as their favorite tournament volunteer. At the end of the voting period, the volunteer with the most votes will win the chance to donate $5,000 in his or her name to the charity of their choice from an approved list of charities selected by the tournament.

Take action

Please vote for Robert today, and encourage your colleagues, friends, and family to do the same!

Remember, voting ends on Saturday, August 26.

If you are on social media . . .

Consider using social media to promote Robert's amazing efforts on behalf of the American Cancer Society, and include the above link so your friends and followers can vote for him, too.



  • Thanks for voting! It paid off!

    Remember all of the reminders we put on My Society Source, urging your and your friends and family to cast votes in the INFINITI Coaches' Charity Challenge and the Round by Round Bracket Challenge during March Madness? Well - here is the evidence that it's all worthwhile! 

    The amount on the check is a little hard to read, but it is $724,785, made out to Coaches vs. Cancer (CvC). Rich Wender, MD, our chief cancer control officer, accepted the donation on behalf of the Society during a presentation at INFINITI corporate headquarters outside Nashville, TN, on August 1.

    Since our partnership began in 2010, INFINITI has given the Society more than $5 million!

    Thank you to all who cast votes, round by round, for NCAA® basketball teams, and for casting votes for the NCAA® Division I men's basketball coaches who had selected Coaches vs. Cancer as their charity of choice in the annual INFINITI Coaches' Charity Challenge.

    In the Round by Round Bracket Challenge, INFINITI makes a donation to CvC for every correct NCAA Men's Basketball Tournament bracket pick a fan makes, up to $700,000. In the Coaches' Charity Challenge, INFINITI partners with the ESPN to invite fans to vote for their favorite NCAA Division 1 men's basketball coach and his selected charity, from January – March. Top vote-getter this year, for the second year in a row, was Head Coach John Beilein of the University of Michigan Wolverines, and Beilein's charity, the ChadTough Foundation, received $100,000. 

    In conjunction with CvC, INFINITI last year presented the second annual Hardwood Heroes basketball game in April, giving two teams of cancer survivors the opportunity to play on the same floor as Final Four participants at University of Phoenix Stadium to raise awareness in the fight to end cancer. Two of Hardwood Heroes players were present at INFINITI Americas Headquarters for the donation presentation

    About INFINITI

    INFINITI Motor Company Ltd. is the luxury vehicle division of Japanese automaker Nissan.INFINITI officially started selling vehicles on November 8, 1989, in North America. The marketing network for INFINITI-branded vehicles now includes dealers in more than 50 countries. It is headquartered in Hong Kong, and Its automobiles are currently built in manufacturing facilities in Japan, the U.S., United Kingdom, and China. 

    TOP PHOTO: From left, Rich Wender, MD, our chief cancer control officer; University of Michigan Wolverines Coach John Beilein; Hardwood Heroes cancer survivors Mike Thompson and Melissa Kovalesky; and Phil O'Connor, INFINITI's director of Marketing Communications and Media.

  • Time for The Spirit of Relay Awards nominations!

    When it comes to our Relay For Life volunteers, you can never say "thank you" enough. Taking the time to recognize and show appreciation to volunteers contributes greatly to their Relay experience and can even factor into their decision on whether to participate again next year.

    What better way to show volunteers that their efforts made an impact than to honor them with a 2017 Spirit of Relay Award?

    From engaging survivors or an entire school community to promoting an event or creating an event experience to remember, there are lots of success stories out there that deserve some recognition.

    There are two categories of Spirit of Relay Awards: 

    Application-based (some data is needed) 

    • Nationwide Mission Integration
    • Digital Innovation Award
    • Multicultural Engagement Award
    • Local Marketing Award
    • Youth Achievement Award
    • Great Collaborator Award
    • Customer Experience Award
    • Do It Yourself (DIY) Fundraising Award
    • Advocacy Award

    The deadline to submit application-based award entries is August 31, 2017. Download the application from the Brand Toolkit.

    Data-determined (based on data only - no application necessary)

    • Gordy Klatt Number One Net Income Event Award
    • Gordy Klatt Number One Per Capita Award
    • Gordy Klatt Power of Hope Award
    • Power of Hope Award
    • Nationwide Division Per Capita Award
    • Nationwide Number One Rookie Event
    • Nationwide Per Capita Award
    • Nationwide Team of Excellence Award
    • Nationwide Top Individual Fundraising Award
    • Nationwide Top Net Income Events
    • Nationwide Top Team Fundraising Award
    • Nationwide Top Teams Fundraising Award
    • Explosive Growth Award

    Check out the Relay For Life Nationwide Awards and Recognition Program Information Flyer on the Brand Toolkit for more details.

    Awards winners will be announced in September, after all the data has been finalized. If you have questions about the program, please contact Cal Brooks at cal.brooks@cancer.org or Judy Rechling at judy.reichling@cancer.org.

  • Making Strides superhero incentive: Raise $25 or more online by Sept. 9 and get a pink cape

    In our eyes, everyone who is committed to saving lives from breast cancer is a superhero, and it's because of their determination that we can make a lasting impact. 

    This year, in an effort to encourage people to sign online and start fundraising early, we want to ensure that the lifesaving superheroes in communities across the nation are adorned with the get up needed to look the part.

    Making Strides participants who sign up online and raise $25 or more by September 9, 2017, will become Hope Heroes, passionate supporters in the fight to save lives from breast cancer. Individuals who have already signed up and raised in fundraising minimum will also receive this title and all are eligible to receive a pink Hope Hero cape that they can personally decorate and proudly wear at their local Making Strides walk.

    This month you will begin to see national promotion for the registration campaign, and soon social media messages will be coming that you can share on your social media channels.

    An email about this is being sent to past and current participants.  Also, information about the incentive will be integrated into the autoresponder email participants receive after registering online for a Making Strides event. In addition, promotion will take place on MakingStridesWalk.org, local event websites, and through our national social media channels.

    Here is a Frequently Asked Questions document that provides more details about this incentive.

  • American Cancer Society kicks off Denim Day campaign. The official day is Friday, Oct. 6.

    This year's American Cancer Society Denim Day will be held on Friday, October 6. That's the day people nationwide can support our mission to save lives by donating $5 via a CrowdRise site to wear their jeans to work.

    The campaign officially kicked off July 18, with the launch of the website.

    Since Denim Day began in 1995, participants have raised more than $96 million to help save lives from breast cancer.  At the end of 2015, Lee® Jeans gifted the Denim Day® campaign to the American Cancer Society, and it remains a participating company. The retitled campaign launched in July 2016 and successfully raised more than $1.3 million. Funds raised were distributed in three ways:

    • Breast cancer research
    • Hope Lodge
    • CHANGE Grants

    In 2017, we will continue the same strategic approach we used in 2016, with a focus on sustaining coordinators in workplaces and team sign-ups.  

    We want the public to know that their support of Denim Day allows the American Cancer Society to provide 24/7 phone support, places to stay during treatment, and even just a hand to hold for people diagnosed with breast cancer (through our volunteer Reach To Recovery program). Their donations also fund groundbreaking breast cancer research, and free or low-cost screenings for women who otherwise might never get a mammogram.

    While the Denim Day celebration day has always been the first Friday in October, many companies, schools, and other organizations choose to celebrate Denim Day in their own special way and on the date that works best for them. Denim Day can be celebrated any day in October, National Breast Cancer Awareness Month, or every Friday in October can be Denim Day!

  • $1 million gift will help us identify the genes that influence how difficult it is to quit smoking

    Thanks to the efforts of Kim Azar-Anderson (Major Gifts team - pictured above) and Chris Thomas (Principal Gifts team) as well as members of our Epidemiology Research Program, we secured a $1,025,000 commitment from a donor in Naples, FL, to fund a new research project that will use Cancer Prevention Study-3 data and blood samples to identify the genes that influence how difficult it is to quit smoking.

    Led by cancer epidemiologist Vicky Stevens, PhD, our strategic director of laboratory services, this research will provide important new insights into the biology that makes it especially difficult for many people to quit smoking. This in turn may lead to the development of new medications or other targeted smoking cessation aids based on information about a smoker's genes, and help to reduce death rates from smoking-related cancers and other diseases.

    This gift to support our own internal research efforts represents a great example of multiple teams in the new ACS working together to advance our mission.

    It all began when Kim was researching foundations in GuideStar. "Last November I stumbled upon a foundation in Naples that I was not familiar with, and after a review of their giving and who they give to, I decided to call them," she said.

    In December 2016, Kim and the potential donor, who wishes to remain anonymous, had a two-hour lunch, and over the next few months Kim shared with her the details of several pay-if projects – research that has been approved but is awaiting funding. Kim knew, though, that the woman had the assets to fund much bigger projects.

    Life events – surgeries and a wedding – slowed the conversation a bit, but during lunch at the woman's house in May of 2017, Kim learned that the woman's father, a smoker, had died of non-small cell lung cancer. She also learned that the woman and her husband had been smokers, and all of them had different experiences when trying to quit.

    "It was the meeting in May at her home at the kitchen table (with some baklava [pictured in the smaller image!]) that she shared that. I immediately redirected her interest to that of the smoking cessation program and said let's find out more, and I'll set up a call with our Intramural Research team - how about tomorrow?  I then circled back with Chris Thomas who got Susan Gapstur, MPH, PhD, our VP of Epidemiology, involved, along with Vicky Stevens and Alpa Patel, PhD, strategic director of CPS-3," Kim explained.

    Prior to the call, Kim shared with the donor Susan, Vicky, and Alpa's bios – along with photos of them. "I think photos with bios are a must . . . smiling faces mean a lot, especially when we are on the phone and not in person," Kim said.

    The call went well, with Chris Thomas sharing his personal background, and the researchers sharing theirs. The donor "asked many questions regarding the work and other clinical questions that would have been difficult for me to answer, and Susan and her team gave compelling answers," Kim said.

    Then the wait began. "Days went by and I tried to think of things I could do to get her to call me – should I make more baklava, no – or should I send her any more detail – no. I knew I just had a wait a few days. I asked about her time frame in my follow-up call to her and she said she would get with her brother and let me know in the next few days. Finally, on Friday of the following week, I left a message on her phone, and she called back that afternoon and said YES – they wanted to go ahead with the work!"

    Kim credits this great success with basic sales skills – building trust, likability, and matching donor needs with our needs. 

    Congratulations to all staff involved in this big win!


  • Atlanta Braves and ACS announce multi-year partnership to help educate fans about cancer prevention, starting with sun safety

    The Atlanta Braves Major League Baseball team and the American Cancer Society have launched a multi-year partnership called "Cover Your Bases" to educate fans about cancer prevention. As part of it, 11 sunscreen stations for public use have been stationed around SunTrust Park (pictured in the smaller photo), the Braves will celebrate Breast Cancer Awareness Day, and several fundraising activities will be promoted.

    The three pillars of the "Cover Your Bases" campaign are focused on early detection and prevention of cancer, including healthy eating and active living, sun safety, and screenings. 

    "Cover Your Bases" will be executed through co-branded PSAs, in-ballpark promotions, and online messaging, with opportunities for fans to make donations to the Society.

    "We are honored to partner with an organization that does such incredible work," said Atlanta Braves Vice President of Marketing Adam Zimmerman. "The campaign will be a great start to raise awareness for cancer prevention in Braves Country, and we will continue to identify opportunities to support this mission in hopes of ultimately saving many lives." 

    Sharon Byers, our chief development and marketing officer, "With the help of partners like the Atlanta Braves, we're able to reach more people and strengthen our cancer prevention efforts. The Cover Your Bases campaign is an opportunity for us to educate baseball fans on how to reduce their risk of many types of cancer by making healthy choices, and being sun smart."  

    Learn more by watching this video interview with Sharon Byers, our chief development and marketing officer..

    About Atlanta Braves
    Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 15 division championships, five National League pennants, and a World Series title. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves. 

  • Ends Saturday! Neutrogena and Aveeno sunscreens sales at CVS benefit ACS

    From ​June ​18-‍24, when people buy any NEUTROGENA® or AVEENO® product with SPF 15 or higher at CVS Pharmacy or CVS.com, Johnson & Johnson Consumer Inc. will contribute $1 to the American Cancer Society, up to $100,000, to help prevent skin cancer. (Trial and travel sizes are excluded from this offer.)

    Johnson & Johnson - which owns those two brands - is guaranteeing a donation of at least $25,000.

    CVS announced recently that the drugstore chain will only carry products with an SPF of 15 or higher. It also says it will be offering more dermatologist-approved options, along with natural and organic choices. Read more about its Long Live Skin campaign here.

    The American Cancer Society recommends that people use a broad-spectrum sunscreen with an SPF of 30 or higher. Ideally, about 1 ounce, about a shot glass or palmful, should be used to cover the arms, legs, neck, and face of the average adult. Sunscreen needs to be reapplied at least every two hours to maintain protection.

    Rich Wender, MD, our chief cancer control officers, addresses people's failure to use sunscreen properly on our ACS Pressroom Blog. Melanoma rates continue to rise, and some think that may be due in part to people using sunscreen to stay in the sun longer, increasing their risk.

    See all of our corporate alliances.




  • Introducing an ACS breast cancer brand logo

    A new ACS breast cancer logo is now available for use with corporate cause promotions that directly support our breast cancer programs and initiatives during Breast Cancer Awareness Month and throughout the year.

    The new logo is a blending of our highly recognized masterbrand logo and the pink ribbon denoting breast cancer awareness. The breast cancer logo will help raise awareness around the lifesaving work we do every day to support the fight to end breast cancer. 

    The logo also provides a clearer delineation between corporate cause promotions that support our breast cancer program and event sponsors that support our Making Strides Against Breast Cancer program. 

    Approval to use the new logo will be granted through the existing partnership/cause promotion review process (called ART for short). If volunteers want access to the logo, they should talk to their staff partner.

    Staff will continue to use the Making Strides logo with partners that directly support the Making Strides program through event-based sponsorships.

    For more information on the new breast cancer brand logo, please review the following resources, located on the Brand Toolkit: 

    If you have additional questions, please contact Krissy Barker, director, Corporate Alliances, or Andi Hughes, strategic director, Making Strides Against Breast Cancer.

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