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Introducing an ACS breast cancer brand logo

A new ACS breast cancer logo is now available for use with corporate cause promotions that directly support our breast cancer programs and initiatives during Breast Cancer Awareness Month and throughout the year.

The new logo is a blending of our highly recognized masterbrand logo and the pink ribbon denoting breast cancer awareness. The breast cancer logo will help raise awareness around the lifesaving work we do every day to support the fight to end breast cancer. 

The logo also provides a clearer delineation between corporate cause promotions that support our breast cancer program and event sponsors that support our Making Strides Against Breast Cancer program. 

Approval to use the new logo will be granted through the existing partnership/cause promotion review process (called ART for short). If volunteers want access to the logo, they should talk to their staff partner.

Staff will continue to use the Making Strides logo with partners that directly support the Making Strides program through event-based sponsorships.

For more information on the new breast cancer brand logo, please review the following resources, located on the Brand Toolkit: 

If you have additional questions, please contact Krissy Barker, director, Corporate Alliances, or Andi Hughes, strategic director, Making Strides Against Breast Cancer.

  • New resource provides another option for Relay fundraisers

    Thanks to the hard work of volunteer and staff leaders, there's now a new resource available to help support Relay For Life fundraising – and it already has more than 50 users since going live at the end of April.

    Called Rai$e Your Way, the web-based platform connects volunteers to online, do-it-yourself fundraising products developed exclusively for the Relay For Life movement. Through the Rai$e Your Way site, volunteers can easily set up and sell tickets for their fundraiser online. From a fun 5k run, a 1950s-inspired movie night, or themed costume party – the fundraising possibilities are endless. 

    For the next few months, the Rai$e Your Way ticketing feature will operate as a beta product, giving volunteers the opportunity to explore and provide feedback on their experience. With time, additional enhancements and features will be added to create a truly one-of-a-kind product.

    Just like any third-party fundraiser, volunteers will be responsible for all parts of their fundraiser – promoting, organizing, tracking expenses, and ensuring the funds raised are deposited to their team fundraising site. 

    If you're fundraising for a Relay For Life event or know of others who are interested in supporting the Relay For Life movement, please encourage them to check out Rai$e Your Way today at A sell sheet is also available to download from the Brand Toolkit. 

    This launch is only part one of the fundraising resources volunteers will be able to access on the Rai$e Your Way siteWithin the next few weeks, we will soon add a button to the landing page to provide a quality online experience for non-traditional events, such as Bark For Life, Relay Recess, Relay Field Day, military, or corporate events.

  • 2017 Coaches vs. Cancer Las Vegas Golf Classic raises over $1M

    The 10th annual Coaches vs. Cancer Las Vegas Golf Classic, Sunday, May 21 - Tuesday, May 23, 2017, raised more than $1 million for the Society. That brings its 10-year total to$ 3.6 million.

    We had more sponsors this year, and MGM Grand donated all the hotel/lodging expenses for the event, including Sunday night's reception.

    With sponsors including Sanford Health, MGM Grand, Topgolf Las Vegas, and Advisors Excel, prominent basketball coaches, sponsors, and special guests enjoyed two days of golfing at renowned Las Vegas courses, Shadow Creek and Southern Highlands. 

    "The support from all of the coaches, sponsors, and golfers has been unbelievable throughout the years," said Classic founder and chairman Lon Kruger, University of Oklahoma head men's basketball coach. "Every year feels like a reunion at MGM Grand. Can't thank those involved enough for all they have done to build this event and help in the fight against such a dreaded disease." 

    The sold-out event included coaches from Division 1 schools around the country, NCAA championship University of North Carolina coach Roy Williams; University of Oregon coach Dana Altman; University of Southern Carolina coach Frank Martin; University of Oklahoma coach Lon Kruger; Kansas State coach Bruce Weber; University of Nebraska coach Tim Miles; University of Iowa coach Fran McCaffery; University of Nevada coach Marvin Menzies among dozens of others.

    Special guests and VIPs included national FOX Sports Radio personalities Doug Gottlieb and JT The Brick, and ESPN Sean Farnham, who served as emcee of the MGM Grand reception on Sunday night.

    Sharon Byers, chief development and marketing officer, and Mike Neal, senior executive VP, Field Operations, attended the event.

    PHOTOS: Top photo from left, Coach Frank Martin, South Carolina; Coach Dana Altman, Oregon; Kelby Krabbenhoft, Sanford Health CEO; Coach Roy Williams, North Caroina; Sharon Byers; ACS chief development and marketing officer; and Coach Lon Kruger, Oklahoma. Pictured in the smaller image, from left, Lon Kruger, CVC Las Vegas Golf Classic event chair and University of Oklahoma men's basketball coach; Kelby Krabbenhoft, Sanford Health CEO; and Roy Williams, men's head basketball coach at the University North Carolina.

  • Making Strides to benefit from Mother's Day eCard campaign

    Moms always say that it's important to help others. In less than two weeks, mothers everywhere will be celebrated with flowers, chocolates, and possibly one of our eCards which is helping to do just what moms always preach! This Mother's Day, we are giving our Making Strides donors the opportunity to not only support an important cause, but be able to do so in honor of a mom in their life that they want to celebrate.

    When an individual donates to Making Strides now through Mother's Day (Sunday, May 14) via, they have the opportunity to share one of several eCards with a loved one in honor of the special day. They are then encouraged to share their involvement on their social networks.

    This effort is a great early fundraiser for our Making Strides participants, and a timely way to encourage people to sign up and get started in fundraising. Donations can be credited to a Making Strides participant, team, event, or the general fund.

    Be sure you are following our national Making Strides social media channels and share the posts on your social networks about this opportunity!

    In honor of all the moms out there, let's spread the love this Mother's Day!


  • Major League Lacrosse names ACS its first official charity; will launch MLL Pink Challenge in May

    ​The American Cancer Society has initiated a new sports partnership with Major League Lacrosse (MLL) that builds off our successful Real Men War Pink campaign. The Real Men of Major League Lacrosse, however, will take place in May, not October, providing a fresh, uncluttered space for a breast cancer fundraiser with a launch date that aligns with Mother's Day.

    Lacrosse fans will be able to pick their favorite player and pledge for every goal, save, or groundball they record through the specially designed Pledge It website, The funds raised by each player will help their team reach the top of the leaderboard and be crowned “Real Men Wear Pink Team of the Year.” 

    "For the first time in the seventeen-year history of our league, we have united every team behind a singular philanthropic effort," Commissioner David Gross said. "It is an honor to name the American Cancer Society as the first official charity of MLL. Too many lives have been touched by this disease and we are hopeful our partnership can play a small part in the eventual eradication of all forms of cancer from our world."

    Each team will host a "Pink Out" game where fans are encouraged to wear pink to the game. The nine teams also have at least three unique promotions in place to raise awareness and support for their endeavors.

    The league is an extremely dedicated and engaged partner, agreeing to go above and beyond the month-long campaign through:

    • Auction of All-Star game jerseys on the ACS eBay site (July 8 in Sacramento)
    • Sales/donation from MLL Alumni Game at Lake Placid Summit Classic (August 4)
    • Highlighting the partnership at the MLL Championship in Dallas (August 19), where we'll honor the Real Men Wear Pink MLL team of the year and the Real Men Wear Pink MML man of the year.​

    About Major League Lacrosse
    MLL, the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports over the past 17 years. The league is made up of nine teams: The Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers.

  • NBA legend and cancer survivor Kareem Abdul-Jabbar delivers keynote at CvC Wisconsin Gala

    This year's Coaches vs. Cancer Wisconsin Gala featured a keynote speech by retired NBA legend Kareem Abdul-Jabbar, a cancer survivor. The April 29 event grossed nearly $525,000, bringing its 10-year total to more than $6.1 million. It is our most successful Coaches vs. Cancer gala.

    Abdul-Jabbar, who played 20 seasons in the National Basketball Association for the Milwaukee Bucks and the Los Angeles Lakers, was diagnosed with chronic myeloid leukemia (CML), a cancer of the blood and bone marrow, in 2008. 

    "I'm a survivor and it's very important for people to know cancer can be managed," he told 27 News in Madison, WI. ​One of the drugs used to treat CML is Gleevec, which was discovered by American Cancer Society-funded researcher Brian Druker, MD.

    Several years ago, Abdul-Jabbar served as a spokesperson for ACS CAN's OneDegree project aimed at getting Congress to increase funding for cancer research. 

    At last Saturday night's gala at Monona Terrace in Madison, the Society presented its Fan of the Year Award to the family of long-time youth basketball coach Glen Pretti from Mt. Horeb, and the Spirit of Hope Award to childhood cancer survivor Ian Lock from Fond du Lac. These awards are given annually at the Coaches vs. Cancer Wisconsin Gala to individuals who demonstrate courage, passion, and hope in the fight against cancer.

    Lock was 16 years old when he was diagnosed with osteosarcoma – a rare form of bone cancer. Thanks to advances in cancer research shortly before his diagnosis, doctors saved his leg using a cadaver bone, along with nearly 20 rounds of chemotherapy. Today, Ian is cancer-free and a senior at Macalester College in St. Paul, Minn., studying biology and economics. He was one of a group of cancer survivors who recently climbed Mount Kilimanjaro in Africa.

    Ian also currently volunteers for the Society and its advocacy affiliate, ACS CAN. He's passionate about the role cancer research plays in saving lives, and testified before Congress in 2013​ to advocate for increased federal funding for cancer research.

    "While we still don't know what exactly caused my cancer, what I do know is if the National Institutes of Health hadn't funded the cancer research that led to new treatments – I could have lost my leg and even my life," Lock told members of Congress. "As you can imagine, cancer research means a lot to me."

    In addition to a three-course dinner, last Saturday's evening included live and silent auctions, and special fundraisers for pediatric cancer research. The latter brought in $165,000.

    PHOTOS: Pictured with Kareem Abdul-Jabbar in the top photo are ACS staffers. From left, are Laurie Bertrand, Diana Tatili, Christi Erickson, Dave Benson, Kareem Abdul-Jabbar, Amy Roher, Marieanna Wild, and Natalie Morrison. Pictured with Abdul-Jabbar in the smaller image are members of Coaches vs. Cancer Wisconsin Gala Board of Ambassadors.

  • CEOs across the country participate in first ever Fit2BeCancerFree challenge

    On April 19, our CEO Gary Reedy and other CEOs across the country participated in our first ever CEOs fitness challenge – Fit2BeCancerFree​​.​ 

    CEOs Against Cancer chapter members were invited to participate in this one-day virtual fitness challenge to inspire healthy and active lifestyles within the workplace. The challenge was also designed to help corporate leaders build awareness, lead by example, and make a measurable difference in saving lives from cancer. 

    CEOs and executive leaders tracked their steps using a step tracking device donated by Garmin. Real-time updates were posted throughout the day on a live leaderboard

    David Rainey, a Board member from Stone Energy Corporation, took first place in the challenge. Rainey logged an impressive 64,719 steps for a total distance of 32 miles! For all you step trackers out there, you know how hard it can be to get the recommended 10,000 steps in a day. Congratulations to David!

    Right behind him was Wendy Perry, managing director for Merck in Puerto Rico, logging 59,655 steps and 27 miles. 

    In total, Fit2BeCancerFree participants logged 658,883 steps for a total distance of 322 miles! 

    Leaders at many of the companies – like Boehringer Ingleheim in New England, Minor League Baseball in Florida, ION in California, and Triple-S in Puerto Rico – held events to encourage staff to increase their physical activity during the workday.

    In addition to inspiring healthy and active lifestyles, the Fit2BeCancerFree challenge was also a fundraising opportunity. Each participant made a $2,500 donation to the American Cancer Society.

    PHOTOS: The large top photo shows staff in Atlanta taking a walk-break with Gary. Pictured in the small photo is Bobby Garcia, president and chief executive officer of Triple-S Management Corporation with Triple-S employees.

  • Introducing Fit2BeCancerFree: A fitness challenge for CEOs

    Gary Reedy recently invited CEOs Against Cancer chapter members to participate in our first ever one-day CEOs fitness challenge – Fit2BeCancerFree – which will take place on Wednesday, April 19. 

    The fitness challenge is a step-tracking event held to inspire healthy and active lifestyles within the workplace, and to celebrate National Cancer Control Month in April. Additionally, the challenge is designed to help corporate leaders build awareness, lead by example, and make a measurable difference in saving lives from cancer.

    On April 19, the fun will begin with CEOs and executive leaders across the country tracking their steps using a step tracking device donated by Garmin. Real-time updates will be posted throughout the day on a live leader board hosted on Which CEO will lead the pack?  We can't wait to find out!  The top 20 participants will receive bragging rights, with the overall winning CEO getting a chance to have dinner with Gary.

    Fit2BeCancerFree was created as a fundraising opportunity, as well as a way to further engage the executive leadership audience beyond their local CEOs Against Cancer chapters through a national platform – fueled by a little bit of friendly competition. CEOs will be paying a $2,500 entry fee to participate.

    The hope is that this year's success will drive even greater engagement and fundraising success in years to come, shining a light on the collective power of CEOs to make change in the workplace and their high-profile support of the American Cancer Society's mission to save more lives from cancer. 

    On April 19, follow the leaderboard at to track the results of top participants throughout the day.

  • Million-dollar donation puts Hope Lodge campaign over goal in Jacksonville, FLA

    The C. Herman and Mary Virginia Terry Foundation has pledged $1 million to the Society's Hope Lodge program in Florida. The gift closes the Schulze Jacksonville Hope Lodge capital campaign and takes it slightly over their goal of $19.2 million.

    In recognition of Mary Virginia Terry's largest gift to the Society, the lobby of the Schulze Jacksonville Hope Lodge will be named in her honor. Mrs. Terry, 98, is a longtime supporter of the Jacksonville Gala and Laureate Society. She and her late husband, C. Herman, are known throughout Jacksonville and the Southeast for their philanthropic efforts.

    Most of the credit for this gift goes to Kellie Ann Kelleher, director, Major Gift Campaigns, who brought this to fruition through the careful cultivation of strong relationships and good instincts.  

    When she joined the Society in July of 2014, she was advised not to contact volunteer Carter Bryan, a long-time friend of the Mrs. Terry, who had stopped supporting ACS after 40+ years of giving and volunteering because he was upset about Transformation.

    Instead, Kellie picked up the phone and asked Mr. and Mrs. Bryan to lunch. "I was seeking their advice because they had raised the money to build the Gainesville Hope Lodge in 1986, and later they made a leadership gift to the Tampa Hope Lodge campaign," she explained.

    Within six months, the Bryans made a 500,000 gift to the campaign and signed on to act as elder chairs of the Jacksonville Hope Lodge campaign.  And, it was Mr. Bryan who approached Mrs. Terry about making the naming gift.  

    "Along the way I learned to trust my instincts and let the relationships with these donors and volunteers be my guide," said Kellie Ann. "I learned not to be afraid of a 'No,' and to be more afraid of not asking."

    "I think this story is a model of what the Society can achieve with the hundreds of other donors in our database who have capacity, been giving a long time, and would actually be proud if we asked them for a gift at capacity to do transformational support of our mission," said Tim Torgerson, senior director, Principal Gifts. "Kellie Ann raised $9.6 million in two years in a community where the American Cancer Society has not developed a strong major gift platform until she arrived," he added.

    The Schulze Jacksonville Hope Lodge will be located on Mayo Clinic's Florida Campus on land generously provided by the Clinic. The facility will be comprised of 32 private suites, community areas where guests can connect with one another, and resources and information about cancer and how to best fight the disease. We expect to break ground on the Hope Lodge residence in 2017.

    The facility​ will serve adult cancer patients who travel to Baptist Health, Mayo Clinic, St. Vincent's Healthcare, UF Health, Ackerman Proton Therapy and other healthcare facilities in Northeast Florida. The cancer center at St. Vincent's Medical Center is named for Mrs. Terry.  

    PHOTOS: Mrs. Terry is pictured in the large image, and Kellie Ann in the smaller photo.

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