This Breast Cancer Awareness Month, a group of six men led by the CEO of a nutritional supplements company, are driving their motorcycles cross country to help raise awareness and funds for the American Cancer Society.
This week they made their second Hope Lodge visit, and later this week the motorcycle entourage will be pulling up to our Hope Lodge in Hersey, PA. The tour will end back home on Sunday, Oct. 15, with a dramatic finish at the starting line of their local Making Strides event at Jones Beach State Park on Long Island, NY.
This 4,000-mile trek dubbed the first annual #Road2WellnssTour is the brainchild of Frank D'Amelio, Jr., CEO of Nature's Answer®, one of America's largest and oldest family-owned manufacturers of nutritional supplements. He has pledged at least $100,000 to the Society, which is being raised through sponsorships, team fundraising, the sale of promotional items, donations to the Nature's Answer Foundation, and a portion of the total sale proceeds of Nature's Answer products during the month of October.
"The effort to support the American Cancer Society in educating people about cancer prevention is so important to all of us at Nature's Answer," said D'Amelio, pictured in the smaller image, being interviewed by a local Nashville TV station. "Many of us have first-hand experience in dealing with this terrible disease. We decided to time the launch of the Nature's Answer Foundation and the cross-country tour with Breast Cancer Awareness Month, capping it off by arriving at the Making Strides walk in our own community."
The group of New York-based men left Los Angeles on Oct. 1, and stops included visits to our Hope Lodge communities in Phoenix and Nashville.
Their last Hope Lodge visit will be in Hersey, PA, on Oct. 14, then they'll head home to Long Island, NY, just in time for the start of Sunday's Making Strides Against Breast Cancer event at Jones Beach, our largest Making Strides event. There they will join thousands of walkers plus 250 employees, family members and friends awaiting their arrival.
Pink care packages for the Hope Lodge guests were shipped in advance. They contained essential oils and natural lotions and were valued at $70 each. During their stops, the riders toured the Lodges and visited with guests.
In preparation for the three Hope Lodge visits, our media teams on the ground have been working hard to provide media opportunities.
"We are very excited about this newly established partnership," said Marie Cimaglia, director, Community Development. "Nature's Answer came to us, asked questions, invested their time, witnessed our work in action – even meeting patients and volunteers at the Society's Hope Lodge in NYC. Nature's Answer values our work in providing information and support to those touched by breast cancer and funding cutting-edge research to better understand, prevent, find, and treat the disease, and decided to head on a tour to meet others benefitting from the Society's Hope Lodge sites across the U.S."