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Two weeks left in the Chevrolet #IDriveFor campaign

​There are just over two weeks left in the Chevrolet #IDriveFor social media campaign in support of Making Strides Against Breast Cancer. For every Tweet or Instagram post using #IDriveFor in the month of October, Chevrolet will donate $5 (up to $400,000). 

You can help by tweeting, posting to Instagram, and asking your social networks to do the same! Get online and share who you are driving for this October! 

Below are some suggested posts.

  • Post on Twitter using one of the below sample tweets: 
    • #IDriveFor a world free from the pain & suffering of #breastcancer. RT @Chevrolet will contribute $5 with every use of #IDriveFor. 
    • Share the drive against #breastcancer by retweeting. @Chevrolet will contribute $5 with every use of #IDriveFor. 
  • Post on Instagram using the below sample message. Note: You must update your privacy settings in Instagram in order for posts to count toward this promotion. Visit this site for details on how to make this change.
    • #IDriveFor _________. When it comes to fighting #breastcancer, no one should have to do it alone. @Chevrolet will make a $5 contribution to @AmericanCancerSociety for every use of #IDriveFor. [Instructions: Insert who drives you to raise awareness of breast cancer and add a picture of them – ex: My Mom, My GrandMa, My Sister, etc.] 

This is such an easy way to help ACS raise money and it takes just a minute to post a message. You can post as often as you like.

  • Mothers of the Year Luncheon honors Hoda Kotb and NYC breast cancer surgeon

    On Oct. 16, the American Cancer Society hosted the 22nd Annual Mothers of the Year Luncheon at The St. Regis Roof in New York City.

    The 2017 Mothers of the Year Honorees are breast cancer survivor Hoda Kotb, co-host of the fourth hour of NBC's TODAY Show, who adopted a baby girl in February, and Susan K. Boolbol, MD, FACS, chief of the Division of Breast Surgery and chief of the Appel-Venet Comprehensive Breast Service at Mount Sinai Beth Israel. Ms. Kotb's award was presented by her TODAY Show co-host Kathie Lee Gifford, while Dr. Boolbol's award was presented by her children, MacKenzie and Emma.

    This year's Luncheon included a special performance by Carolee Carmello, an American actress and three-time Tony Award nominee, who sang "Road to Recovery," written by David Friedman and Kathie Lee Gifford. 

    The Mothers of the Year Luncheon is supported by prominent members of New York City's social and philanthropic community, and is one of the American Cancer Society's signature events in Manhattan. 

    The Luncheon was created in 1995 to shine a spotlight in recognition of the outstanding accomplishments of mothers, their extraordinary community service efforts, and contributions to cancer control. Since the event's inception, the Mothers of the Year Luncheon has raised more than $5 million for the fight against cancer. 

    Previous Mothers of the Year honorees include: former First Lady of New York Libby Pataki; Katie Couric; Paula Zahn; Vera Wang; Kathie Lee Gifford; Susan Bloomberg; Anne and Charlotte Ford; Carolina Herrera; Sarah Ferguson Duchess of York; Cynthia Lufkin; Ann Curry; Tory Burch; Grace Hightower De Niro; Muffie Potter Aston; Anne Hearst McInerney; Deborah Norville; and Rosanna, Marion and Elaina Scotto. Last year's event honored Dr. Laura Forese, Karen Walsh, and the life of Suzanne Wright.

    The event began with cocktails at 11:45 a.m. followed by lunch and the awards presentation at 12:30 p.m. Tickets began at $500 and table sponsorship packages at $5,000. Social media users can follow the event using #MOTY2017 or by following @CancerNYNJ on Facebook, Twitter, and Instagram.

    PHOTOS: Top photo, from left, Kathie Lee Gifford, co-host of the fourth hour of NBC's TODAY Show; Kris Kim, EVP, Field Operations, Northeast Region; Arnold Baskies, MD, chair of the Board of Directors; and honoree Hoda Kotb. Smaller image, from left, Lainie Jones, senior development manager, Distinguished Events, who managed the event; and MacKenzie, Emma, and their mom, honoree Susan Boolbol, MD.

  • Cross-country motorcycle trip helps support our fight against breast cancer; includes visits to Hope Lodges

    This Breast Cancer Awareness Month, a group of six men led by the CEO of a nutritional supplements company, are driving their motorcycles cross country to help raise awareness and funds for the American Cancer Society. 

    This week they made their second Hope Lodge visit, and later this week the motorcycle entourage will be pulling up to our Hope Lodge in Hersey, PA. The tour will end back home on Sunday, Oct. 15, with a dramatic finish at the starting line of their local Making Strides event at Jones Beach State Park on Long Island, NY.

    This 4,000-mile trek dubbed the first annual #Road2WellnssTour is the brainchild of Frank D'Amelio, Jr., CEO of Nature's Answer®, one of America's largest and oldest family-owned manufacturers of nutritional supplements. He has pledged at least $100,000 to the Society, which is being raised through sponsorships, team fundraising, the sale of promotional items, donations to the Nature's Answer Foundation, and a portion of the total sale proceeds of Nature's Answer products during the month of October. 

    "The effort to support the American Cancer Society in educating people about cancer prevention is so important to all of us at Nature's Answer," said D'Amelio, pictured in the smaller image, being interviewed by a local Nashville TV station. "Many of us have first-hand experience in dealing with this terrible disease. We decided to time the launch of the Nature's Answer Foundation and the cross-country tour with Breast Cancer Awareness Month, capping it off by arriving at the Making Strides walk in our own community." 

    The group of New York-based men left Los Angeles on Oct. 1, and stops included visits to our Hope Lodge communities in Phoenix and Nashville.  

    Their last Hope Lodge visit will be in Hersey, PA, on Oct. 14, then they'll head home to Long Island, NY, just in time for the start of Sunday's Making Strides Against Breast Cancer event at Jones Beach, our largest Making Strides event. There they will join thousands of walkers plus 250 employees, family members and friends awaiting their arrival.

    Pink care packages for the Hope Lodge guests were shipped in advance. They contained essential oils and natural lotions and were valued at $70 each. During their stops, the riders toured the Lodges and visited with guests.

    In preparation for the three Hope Lodge visits, our media teams on the ground have been working hard to provide media opportunities.

    "We are very excited about this newly established partnership," said Marie Cimaglia, director, Community Development.  "Nature's Answer came to us, asked questions, invested their time, witnessed our work in action – even meeting patients and volunteers at the Society's Hope Lodge in NYC.  Nature's Answer values our work in providing information and support to those touched by breast cancer and funding cutting-edge research to better understand, prevent, find, and treat the disease, and decided to head on a tour to meet others benefitting from the Society's Hope Lodge sites across the U.S."

  • The Relay gift that keeps on giving

    Over the past two weeks, we've had some significant accomplishments on the Global front. With two inaugural Relay For Life events and the most successful Relay event Kenya has seen in years, we are proud to highlight the impressive work of three of our 29 partners. 

    Inaugural Relay For Life of Norway

    With a surprise appearance from the sun (a rare sighting in Scandinavia), the inaugural Relay For Life in Randaberg, Norway, took place on September 30.  

    While this was the first Relay to take place in Norway, you would never have known it! The 24-hour event brought together more than 1,600 registered participants, 48 teams and 44 survivors (known as fighters) to raise awareness and funds in the fight against cancer. Watch a video of the event now! 

    The Relay not only united a community around a common cause, but it served as a training opportunity for seven other regions in Norway where key leaders have been identified to build full Relay committees.

    Inaugural Relay For Life (Revelo Por la Vida) of Uruguay

    On October 6, our new partners in Uruguay exceeded all expectations for producing the very first Relay For Life (Relevo Por La Vida) in South America. The story behind how Relay came to life in Uruguay is truly inspirational. It was a Relayer from Puerto Rico who shared the idea with her fellow graduate student from Uruguay more than two years ago. From this conversation, an idea was born and they went straight to the office of the president of Uruguay, an oncologist, who endorsed the partner organization that ACS granted a Relay For Life license to. Not only did a Relay participant from Puerto Rico seed the idea for a Relay in Uruguay, the training was delivered – in Spanish – by a volunteer board member from Puerto Rico.

    We encourage you to watch this video about the Uruguay event, and share it with your Relay volunteers.  

    Relay in Kenya

    "If you want to go quickly, go alone. If you want to go far, go together."  This African proverb was the inspiration and driving force to reignite the Relay For Life spark in Kenya. Its Relay this year was its most successful event in four years, with 50 teams surpassing their goal by $35,000. That's a 90% increase from the year before. 

    The success of the Relay is not only a testament to the passion and strategic efforts of the volunteers of KENCANSA, but also a tribute to the internal collaboration and support provided to our Kenyan partners. Earlier this year, two volunteer Global training leads, Melissa Park and Perry Reed, traveled to Kenya and hosted a three-day training to rebuild the Relay foundation and improve the understanding of what Relay is to their community. The Global training team hosted weekly calls up until the event with the volunteers, while Kristen Solt, strategic director, Global Stakeholder Engagement, helped to reinforce the fundraising messaging and brought awareness to the work being done by our Global Cancer Control department in in Kenya. 

    For more information and stories about Global Relay, visit our Global Relay blog.

    PHOTOS: Both photos are from the Relay For Life in Uruguay.

  • Bienvenidos Hispanic Heritage Month!

    Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, to celebrate the history, culture, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean, Central America, and South America. As the Society deepens its engagement with multicultural communities, the impact of reaching the Hispanic/Latino community cannot be overstated. Consider these facts:      

    • Nearly 58 million people in the U.S. are of Hispanic/Latino heritage. At nearly one-fifth of the population, growth in the Hispanic/Latino community accounts for half of the total U.S. population growth since 2000. Sixty-six percent of Hispanics/Latinos are U.S. born and 37 million Hispanics/Latinos speak Spanish at home.
    • Hispanics control 1.5 trillion in annual buying power, which is more than all but 11 countries – worldwide!
    • Cancer is the leading cause of death in the Hispanic/Latino community in the U.S. 

    In recognition of Hispanic Heritage Month, our MiACS Employee Engagement Group (EEG) is proud to share a few highlights of the Society's work across the country: 

    • After a successful multicultural pilot, Relay For Life® of Winter Garden, FL now has a Spanish Relay For Life webpage, connecting us with new volunteers and donors.
    • Through the NFL/ACS CHANGE Grant program, the Visiting Nurse Association of Central Jersey Community Health Center Inc., provides culturally and linguistically appropriate prevention education and screening navigation to increase screenings among Hispanic/Latino patients.
    • The Pfizer Foundation has awarded the American Cancer Society a two-year, $1 million grant to highlight the role of navigation and patient support to underserved Hispanic/Latino women in Los Angeles. The grant also prioritizes African American women in the Hampton Roads region of Virginia.
    • For the sixth consecutive year, the LA market communications team partnered with Los Angeles Magazine to promote early detection guidelines. This year's issue features Latina Society and ACS CAN volunteer Eve Castillo in a three-page article highlighting bilingual volunteer opportunities and a Q&A about HPV cancer screening.
    • The Society now has partnerships in the top 25 Hispanic media markets. Collaborations with media sponsors Telemundo and Univision, as well as large publications such as La Opinion and La Prensa, have increased Hispanic/Latino participation and revenue at Making Strides Against Breast Cancer, Relay, and Real Men Wear Pink events across the country.
    • For the second year in a row, the Society was a sponsor of the National Council of La Raza's (now named Unidos US) National Conference and Latino Family Expo. In addition to cultivating a partnership with the health conference of Unidos US, 25,000 attendees were reached with cancer prevention and early detection information.
    • And finally, as we hold our colleagues in Puerto Rico in our hearts during their recovery from Hurricane Maria, we congratulate Executive Vice President Lillian Santos, PhD, and her team, who have grown their CEO's Against Cancer chapter to 35 CEOs, provided lodging to over 1,900 cancer patients at their Hope Lodge, and are operating their very own patient services center. 

    Want to learn more about engaging the Hispanic/Latino community in your area?

    For more information, contact Denise Hockaday, Inclusion Strategy consultant.

  • DreamBall and DreamBall After Dark raise $1.2M for Look Good Feel Better

    On Wednesday, Sept. 27, the annual DreamBall to benefit the Look Good Feel Better® program brought together the beauty, fashion, and publishing industries to support and raise funds to help women overcome the appearance-related side effects of treatment.

    DreamBall was followed by the signature DreamBall After Dark, a special after-hours event hosted by the DreamBall After Dark Committee to engage the next generation of philanthropic leaders within and beyond the beauty industry. Guests enjoyed cocktails, hors d'oeuvres, a silent auction, and music by the DJ duo "Isaac Likes Jenny". 

    This year, DreamBall honored Marla and Barry Beck of BlueMercury, Inc. and Donald Loftus of Parlux Ltd. BlueMercury was founded in 1999 and is widely recognized as one of the largest and fastest-growing luxury beauty and spa retail chains in the nation. Parlux Ltd. distributes and sells fragrances and beauty-related products, and is a subsidiary of Parlux Fragrances Inc.

    Beauty industry icon Leonard Lauder, chairman emeritus of The Estée Lauder Companies Inc., and model and actress Elle McPherson presented the awards. Tony-nominated Broadway veteran Krysta Rodriguez, 33, a cancer survivor, performed and was recognized as our 2017 Dreamgirl. She is the star of NBC's "Trial & Error."

    Jamie Colby, host of Strange Inheritance® on the FOX Business Network, served as emcee.

    DreamBall and DreamBall After Dark raised a combined total of $1,226,460 to support the Look Good Feel Better program.

    About Look Good Feel Better

    Look Good Feel Better is a collaboration of the Look Good Feel Better Foundation of the Personal Care Products Council, the American Cancer Society, and the Professional Beauty Association. The program includes lessons on skin and nail care, cosmetics, wigs and turbans, accessories, and styling. Since 1989, the program has empowered nearly 1 million women in the U.S. to reclaim the sense of control, confidence, and self-esteem that are central to well-being. 

    PHOTOS: In the top image  is actress and singer Krysta Rodriguez, who was diagnosed with breast cancer in 2014. In 2015, she started the website to create a blog detailing her journey during chemotherapy, as well as providing various fashion, beauty, and wellness tips. In the smaller image are, from left:  Judy Glickman Lauder;  Leonard A. Lauder,  chairman emeritus of The Estée Lauder Companies Inc, a company founded by his parents; Arnold Baskies, MD, chair of the ACS Board of Directors; and Dr. Baskies' wife, Amy Baskies.

  • Have you tweeted for the Chevrolet #IDriveFor campaign?

    On October 1, Chevrolet kicked off their #IDriveFor social media campaign in support of Making Strides Against Breast Cancer. From October 1-31, you can share who you drive for this October in support of Breast Cancer Awareness Month and Chevy will contribute $5 for every Twitter and Instagram post (up to $400,000) using #IDriveFor.

    You can help us reach our goal of raising $400,000 by posting as many times as possible throughout the month. All re-tweets and re-grams count, as well.

    Here are some quick and easy ways to get started:

    • Re-tweet our CEO Gary's Reedy's latest tweet:
      • Oct. is #BreastCancerAwarenessMonth & @chevrolet will contribute $5 to @AmericanCancer for every #IDriveFor tweet/RT. Who do you drive for?. 
    • Post on Twitter using one of the below sample tweets. 
      • #IDriveFor fighting breast cancer together. RT @Chevrolet will contribute $5 with every use of #IDriveFor. 

      • #IDriveFor ________. RT @Chevrolet will contribute $5 with every use of #IDriveFor. [Instructions: Insert who drives you to raise awareness of breast cancer – ex: My Mom, My GrandMa, My Sister, etc.] 
    • Post on Instagram using the below sample message. Note: You must update your privacy settings in Instagram in order for posts to count toward this promotion. Visit this site for details on how to make this change.
      • #IDriveFor _________. When it comes to fighting #breastcancer, no one should have to do it alone. @Chevrolet will make a $5 contribution to @AmericanCancerSociety for every use of #IDriveFor. [Instructions: Insert who drives you to raise awareness of breast cancer and add a picture of them – ex: My Mom, My GrandMa, My Sister, etc.] 

    This is such an easy way to help ACS raise money and it takes just a minute to post a message. You can post as often as you like…all Twitter and Instagram posts with #IDriveFor count towards our total.

    PHOTOS: In the top image are two Tweets. Dylan Larkin says he drives for his grandma. In the other one, a young woman says she drives for her mom, who has been in remission for one year. Pictured in the smaller photo is a tweet by Coach Greg Kampe, head men's basketball coach at Oakland University in Rochester, Michigan. You might not be able to see it, but his tweet was retweeted more than 6,000 times! 

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