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Relay Rewards continues for the 2020 event season

​Relay participants encouraged to start earning Relay Rewards today!

Once again, Relay For Life participants have the opportunity to earn Relay Rewards - points for fundraising and for taking specific actions that lead to more fundraising and engagement with the American Cancer Society.

The Relay Rewards incentive program allows our Relay participants to earn branded merchandise that recognizes their hard work and commitment to the Relay For Life movement.

The point system is mostly driven by individual fundraising. Volunteers earn one point for every dollar raised that is credited to their personal fundraising page on their event website. Volunteers can also earn up to 50 additional points by taking specific actions.

Once a volunteer has reached 250 points, the lowest point total needed to redeem for Relay Rewards, they will receive an email letting them know of their achievement and how to log on to ShopRelayRewards.org to check their point balance, browse, redeem, and earn more points.

This Relay Rewards program has many benefits to the organization and Relay For Life volunteers, including:

  • Building affinity and loyalty to our organization and Relay For Life
  • Motivating volunteers to raise more funds by not only incentivizing them to reach the next level of the program, but also to reach goals within each level of the program
  • Rewarding volunteers for their fundraising success and taking actions that help to increase fundraising
  • Giving volunteers the flexibility to spend their points however they wish, whether it's on one item or multiple items
  • Allowing volunteers to rollover any leftover points if they register for the next year’s event by the end of the calendar year (Jan – Aug events). Fall event participants (Sept. – Dec.) have until April 1 to register for the next year’s event.

For more information, please reference visit ShopRelayRewards.org.

  • Relay For Life registration challenge begins Jan. 17!

    Challenge runs until 11:59 p.m. Central time on Jan. 27

    Let’s face it, the more friends and family you bring together for Relay For Life, the bigger impact the American Cancer Society has in the fight against cancer. More rides to treatment. More free nights of lodging for patients and caregivers. More breakthrough research. More hope for people you care about.

    Here’s how this challenge works: 

    • Invite friends and family to register for an event from Friday, January 17, to Monday, January 27.
    • The event you or your friends and family register for could win a prize package of giant Relay For Life-branded goodies like a tumble tower, four-in-a-row, corn hole, a selfie frame, and more.
    • The top 10 events nationwide based on percentage of growth will receive prize packages. Plus, an additional 20 prize package winners will be drawn from all other events that grow by at least 25% (10 packages to events up to $149K and 10 to $150K+ events).

    Incentive Eligibility: 

    • Events must have a minimum of 25 participants at the beginning of the challenge on Friday, January 17, and reach 100 participants or more online registrations by 11:59 p.m. Central on Monday, January 27, to be eligible to win.
    • Make sure all registrations are online, including the FUNdraising App. Those are the only ones that will count.

    Here’s how you can help: 

    • Since word-of-mouth is our most powerful tool, join yourself and ask friends and family to join a Relay For Life team. 
    • Repost the social posts shared throughout the challenge from the national or local pages.

  • Changes coming to Artwork Builder - action required

    Scroll down to find the full schedule.

    During the first half of 2020, Artwork Builder will be moving from Flash to HTML5. As a result, all Artwork Builder templates will be migrated over to the new format on a rolling schedule created to cause the least disruption to end-users. A copy of the schedule is included below.

    As part of this change, the Marketing team will take the opportunity to revamp and improve some of the template offerings for programs like golf and galas.

    What does this mean for Artwork Builder end-users? 

    • Prior to the program migration dates, end-users are strongly encouraged to complete all in-progress work they have in Artwork Builder and download the PDF to their computers. In-progress work is expected to be migrated over but, as a precaution, please complete and save your work.

    • There will also be Artwork Builder blackout dates leading up to each program migration. During the blackout dates, templates and saved artwork for that program will not be available

    • Please share this important update with any external users you work with.

    This change applies to Artwork Builder templates only and does not impact Brand Toolkit assets. If you have questions, please send them to Brandtoolkit@cancer.org.

    Tentative Migration Schedule

    Program of Work

    Last day to complete work in progress and download PDF's

    Blackout dates (templates and saved artwork not available)

    Templates available again

    RMWP

    1/26/20

    1/27/20 - 2/2/20

    2/3/20

    MSABC

    1/26/20

    1/27/20 - 2/2/20

    2/3/20

    Golf

    2/23/20

    2/24/20-3/1/20

    3/2/20

    5K

    3/29/20

    3/30/20-4/5/20

    4/6/20

    Corporate Partners

    3/29/20

    3/30/20-4/5/20

    4/6/20

    ACS Regional Communication Materials

    3/29/20

    3/30/20-4/5/20

    4/6/20

    Laureate Society 

    3/29/20

    3/30/20-4/5/20

    4/6/20

    Patient Services

    4/26/20

    4/27/20-5/3/20

    5/4/20

    Co-branded Screening Reminders Postcards 

    4/26/20

    4/27/20-5/3/20

    5/4/20

    GASO

    4/26/20

    4/27/20-5/3/20

    5/4/20

    Cancer Control Flyers

    4/26/20

    4/27/20-5/3/20

    5/4/20

    Cancer Control Posters

    4/26/20

    4/27/20-5/3/20

    5/4/20

    Cancer Control Postcards

    4/26/20

    4/27/20-5/3/20

    5/4/20

    CvC

    4/26/20

    4/27/20-5/3/20

    5/4/20

    Discovery Shop

    5/24/20

    5/25/20-5/31/20

    6/1/20

    DetermiNation

    5/24/20

    5/25/20-5/31/20

    6/1/20

    Gala

    5/24/20

    5/25/20-5/31/20

    6/1/20

    ACS General

    5/24/20

    5/25/20-5/31/20

    6/1/20

    Hope Lodge

    5/24/20

    5/25/20-5/31/20

    6/1/20

    RFL

    6/28/20

    6/29/20-7/5/20

    7/6/20

    Gold Together

    6/28/20

    6/29/20-7/5/20

    7/6/20

     



  • Winner of our Super Bowl sweepstakes will meet these stars

    One lucky National Football League fan will have the opportunity to meet The Masked Singer’s Ken Jeong and watch the Super Bowl LIV with Stranger Things star Caleb McLaughlin during a VIP weekend experience of a lifetime in Miami, the host city of this year’s Feb. 2 game. 

    “I am thrilled to be partnering with the NFL and American Cancer Society in the fight against cancer at Super Bowl LIV. This is a cause near and dear to my heart as my wife is a breast cancer survivor,” said Jeong.

    “There is no discrimination when it comes to cancer. It affects everyone, especially those in the under-privileged communities that can’t afford to get the screenings they need,” said McLaughlin. “For this reason, I am truly happy to be partnering with the NFL and the American Cancer Society for the 2020 Super Bowl. 100% of the funds raised will help benefit the many people who are in desperate need of lifesaving screenings/treatments.”

    The sweepstakes winner and a guest will enjoy round trip airfare to Miami, lodging, two tickets to Super Bowl LIV (sitting alongside McLaughlin), a meet and greet with Jeong, pre-game sideline passes, access to the hottest parties in Miami, and other exclusive perks. BTW, the half-time show performers will be Jennifer Lopez and Shakira!

    NFL fans can enter the sweepstakes at CrucialCatch.NFL.com by donating a minimum of $10 to the American Cancer Society. (ASC staff are not eligible to enter, but by sharing an ACS2Go post on with your friends on Facebook and Twitter, you could win an autographed Crucial Catch T-shirt!)

    About Ken Jeong
    Known for his scene stealing abilities, actor, producer, writer, and comedian Ken Jeong has established himself as one of today’s top comedic stars. Since his feature film debut playing the doctor in Knocked Up in 2007, Jeong has gone on to star in several memorable roles in a series of successful comedies including his role as an Asian-mobster “Mr. Chow” in The Hangover. Recently, Jeong appeared in the Warner Bros. box office sensation Crazy Rich Asians, which grossed over $150 million worldwide. In February 2019, Jeong returned to his stand-up roots for his first-ever hit Netflix comedy special, “Ken Jeong: You Complete Me, Ho”, which earned him a People’s Choice nomination for “The Comedy Act of 2019.”  In television, Jeong can currently be seen as a judge on the FOX hit celebrity reality singing competition “The Masked Sing,”nnow in its second season. Prior to that, Ken starred on ABC’s “Dr. Ken,” which he created, wrote, and produced. Jeong’s career path started off on a different course. He earned his undergraduate degree at Duke University and went on to get his medical degree at the University of North Carolina. 

    About Caleb McLaughlin 
    McLaughlin stars as “Lucas Sinclair” in the Netflix hit Stranger Things, renewed for a fourth season after the streaming giant revealed it was their “most-watched original series ever." Recently, McLaughlin wrapped production on the film Concrete Cowboy which also stars Idris Elba and Jharrel Jerome. McLaughlin will take the next major step in his burgeoning career with his debut as a recording artist. He plans to release new tracks and music videos this year. He also recently released his own IGTV series entitled Be Your Biggest Fan, based on a social movement he created online in which McLaughlin promotes self-acceptance and self-confidence.



  • Congrats to the teams receiving our Hero of Research Award

    An exception was made this year for a non-Relay team

    Our Heroes of Research Award offers qualified Relay For Life teams an opportunity to name an existing post-doctoral fellowship research grant in honor of a loved one or their team. Once identified, this named grant would be active for three years and the team would have the option to talk with the actual researcher.

    This award has been given to 15 Relay For Life teams nationwide since its inception in 2017, including one special exception this year. To win this award, teams must raise $165,000 in a calendar year. 

    In 2019, we had three teams qualify for the Heroes of Research Award — Nucor Steel Louisiana (from Relay For Life of St. James Parish, LA), The Naturals (from the Relay For Life of York, PA), and Ravens in the Hood (from Fighting Cancer to the Coast in Seaside, OR). Among the three teams, they raised more than $285,000 over what they did in 2018.

    Let’s learn more about these three impressive Hero of Research teams! 

    Nucor Steel Louisiana Relay For Life Team

    Nucor Steel Louisiana is a part of the Nucor Corporation based in Charlotte, North Carolina. The team has participated in the St. James Parish Relay event since 2013. It became a Hero of Research in 2018 by raising $217,00. Nucor Steel Louisiana team was awarded a second Hero of Research Award in 2019 by raising $200,000 more than it did in 2018.

    Nucor Steel Louisiana is the only team to receive two Hero of Research Awards, allowing it to name two research grants. The team named its first grant “The Nucor Bailee-Bee DIPG Grant,” and named its second grant “Bailee’s Brigade mTOR Grant” in honor of a teammate’s 12-year-old daughter. 

    The Naturals Relay For Life Team (pictured above)

    The Naturals is a team made up of staff from the United Natural Foods. The Naturals begin fundraising for Relay For Life 10 years ago, and had been consistently raising around $100,000 yearly. In 2018, the team raised a little more than $84,000. Members of the team wondered if they should continue as a team, however in 2019 the team had the best year yet by raising more than $166,000. The Hero of Research Award is a great way to recognize this team for its 2019 fundraising effort. The Naturals now have a renewed excitement.

    This team named its first grant “Gabby Galino and The Naturals of UNFI Hope Research Grant” to honor Gabby Galino, a 13-year-old student at Northern Middle School in York County who is battling cancer. Gabby was diagnosed with stage 4 Hodgkin’s Lymphoma in October. UNFI (the company that supports The Naturals) has rallied around her, helping the family fundraise to pay their medical bills, and supporting the team.

    Ravens in the Hood (pictured in the smaller image)

    Ravens in the Hood is an incredible high school team from Ravenscroft School in North Carolina. This team participates in the Fighting Cancer to the Coast DetermiNation event where athletes run in the Hood To Coast Relay in teams of 8-12 people for 199 mil, from Mount Hood to Seaside, OR. The team has raised approximately $450,000 solely through Fighting Cancer to the Coast, and it also supports Crucial Catch in their hometown of Raleigh, NC, raising more than $80,000 in three years. Because of their dedication to the American Cancer Society mission, an exception for Ravens in the Hood was made so it could become a Hero of Research Award winner, an honor usually reserved for Relay teams. Watch this video to learn more about their experience

    This team named its first grant “Ravenscroft School Cancer Research Fund” to honor the students, faculty, and alumni that are part of the team and who do so much every year to make their team successful. 

    Congratulations to all three teams! If you have any questions, please contact Steve Konsdorf, director, Relay For Life platform initiatives.


  • ACS continues to expand its DetermiNation® Endurance Series in 2020

    Participants take on the world through newly added World Marathon Challenge

    We are expanding the opportunity for people to fundraise for ACS through healthy and active lifestyle activities by adding additional events to our DetermiNation Endurance Series, including the KBC Dublin Marathon, climbing Mt. Kilimanjaro, and a trek along the El Camino de Santiago, Spain.

    "Building on the success and momentum of the DetermiNation program, this coming year we will offer even more events in an ever-changing field of peer-to-peer fundraising," said Paul Purdy, strategic director, Endurance Events. "The myriad of events in our portfolio provide participants the ability to accomplish an active lifestyle goal while supporting ACS."

    In 2020, two athletes and ACS supporters will participate in the World Marathon Challenge, which kicks off on February 6 in Novo, Antarctica. The World Marathon Challenge consists of 7 marathons on all 7 continents in 7 days. Only 139 people have completed the challenge since the event's inception in 2015. DetermiNation participants include Brian Cronin from Brooklyn, NY, and Keri Mandell from Princeton, NJ, pictured in the smaller photo. Both athletes have committed to an individual fundraising goal of $150,000 to support the ACS mission.

    • Brian Cronin: As an ACS DetermiNation ambassador, Brian has been running with ACS since 2012. Cancer has affected his life in many ways. In 2011, he lost his mom to ovarian cancer, and shortly after cancer took his Aunt. "This is an opportunity for me to push the limits physically and mentally, and gives me the chance to raise funds for ACS."
    • Keri Mandell: Ten years ago, doctors found cancer cells on her cervix and she had it removed, but she found out that she could no longer have kids. Keri decided to focus on what her body can do, rather then what it couldn't. She found the love and joy in running and this challenge is perfect for her. "Cancer has affected so many people that I know and love, and that has inspired me to join this ACS event. Taking part in this gives me the chance to make a difference and honor those touched by cancer."

    To see more about their story, check out the ACS  DetermiNation Video

    Anyone interested in joining these athletes as they embark on 183.4 miles can participate virtually by pledging to run 1, 3, 5, 10, 26.2 or more from February 6-12, and fundraise alongside them in the spirit of  #ACSrunstheWorld.

    Funds raised help ACS fund and conduct breakthrough research, and give cancer patients and their families the resources they need, like free rides to chemo, free places to stay near hospitals, and a live 24/7 helpline for answers and support.

    The DetermiNation fundraising platform includes more than 90 events raising over $12 million annually. It consists of events that are owned and operated by ACS and select partnerships with third-party events such as the Bank of America Chicago Marathon, TCS New York City Marathon, runDisney series, BMW Berlin Marathon, Napa to Sonoma Wine Country Half Marathon, and many others. The portfolio offers endurance events in running, cycling, hiking, indoor-cycling, yoga, tennis, climbing, obstacle course racing, adventure trek, rappelling, and swimming.

    To learn more about or join the DetermiNation community, visit facebook.com/groups/ACSDetermiNation.


  • Crucial Catch Super Bowl Sweepstakes is underway!

    Please help spread the word!

    NFL fans, supporters, and the public can enter to win the Super Bowl experience of a lifetime by making a donation of $10 to the American Cancer Society at crucialcatch.nfl.com between December 13 and late January. 

    They can double their chances of winning by completing the Defender at TheDefender.cancer.org, our online tool that shows people how to reduce their cancer risk. 

    The Super Bowl Sweepstakes grand prize includes:

    • Two Super Bowl game tickets seated next to one of our celebrity influencers, to be named in January.
    • Two pre-game sideline passes
    • Two tickets to NFL Honors award show
    • Roundtrip travel to Miami
    • Lodging in Miami
    • Access to VIP events, including the Wheels Up party.

    In addition to the sweepstakes, there will be a full week of activities hosted by ACS in conjunction with several partners, including the Miami Super Bowl Host Committee. These include activations, fundraisers, and events to raise awareness and funds for the American Cancer Society. 

    As the NFL's partner for almost 11 years, ACS will be highlighted throughout the week in a variety of ways. Here's the rundown on ACS promotions and events for Super Bowl LIV: 

    • Crucial Catch Super Bowl Sweeps (December 13 – late January) One lucky person will win the Super Bowl experience of a lifetime, and ACS will receive 100% of all proceeds from the required $10 donation to enter.
    • Super Bowl LIVE Fan Fest (January 25 – February 1) - Located at Bayfront Park, this is the largest free fan fest of the week, with a projected attendance of 1.5 million NFL fans. We will spread awareness through ACS signage and mission-focused Crucial Catch videos that will be aired on the main stage. Point of sale donations will also help raise funds for ACS at concession stands. 
    • Super Bowl 'Radio Row' Ambassadors (January 27-31) - NFL players, legends, and celebrity ambassadors will give interviews about Crucial Catch and our NFL partnership in the Super Bowl media zone headquarters. 
    • Gamers Streaming House (January 30 – February 2) - eSports stars will host a charity stream live from the Gamers Streaming House to encourage viewers to donate to ACS throughout the stream. 
    • Big Game Big Give (February 1) - This invitation-only event for 500 guests will be hosted at a private estate and traditionally raises over $1M for various charities. Our Miami development team is involved in promoting the event to key donors and corporate partners. 
    • Super Bowl Gospel Celebration (airs February 1) - ACS will be the sole charitable partner for the 21st Annual Super Bowl Gospel Celebration, the largest multi-cultural event of Super Bowl weekend. BET Networks air the show several times throughout February. 
    • NFL Honors Awards Show (February 1) - NFL Honors is the National Football League's annual awards show recognizing the NFL's best players, performances, and plays from the current season. We are working to incorporate our celebrity partners into the event.   

    ACS and the NFL have reached more than one million individuals with cancer prevention information, screening education, and patient support, and raised more than $20 million since 2009 to save lives in the fight against cancer. 

    Together we have provided breast cancer screenings to more than 327,000 men and women in underserved communities. Crucial Catch includes prevention and early detection efforts of multiple cancers, and addresses the unequal burden of cancer in underserved communities through the ACS CHANGE grant program currently being conducted in all 32 NFL team markets.


  • Bob Crutchfield discusses BrightEdge on CNBC's Squawk Box

    We've made five investments to date

    Bob Crutchfield, managing director for BrightEdge, was featured as a thought leader on the December 27 broadcast of CNBC’s Squawk Box (6-9 a.m. ET). 

    During the segment focused on IPOs and venture capital, Bob explained the American Cancer Society's goal to bring promising new therapies to cancer patients as soon as possible, hence its investments in companies in market or close to bringing new products to market.

    Watch the interview here.

    Bob, who shared that he is a testicular cancer survivor, noted that the philanthropic fund made one investment in 2018 and four in 2019. Returns on investments are reinvested in more lifesaving technologies and our mission. While donors do not earn money on their investments, they do get to see where every dollar was invested and its impact, as well as receive a tax deduction.

    The minimum donation to invest in BrightEdge is $1 million. By contract, the average yearly donation by an individual to ACS is under $100, Bob said.

  • ACS remembers Vivian, the face of one of our ad campaigns

    The face of our "Years" ad succumbs to breast cancer

    Our current and previous end-of-year giving campaign included Vivian, who helped us tell our story in the “Years” ad. 

    Vivian was an actress and four-time breast cancer patient, and we were saddened to learn that she recently passed away. We stopped running her ad out of respect for her and her family. 

    We also saw an opportunity to honor Vivian as just one example of the toll cancer can take, while demonstrating our core values of compassion. In consultation with her family, we are now sharing a tribute to Vivian on social media and our ACS channels to recognize her for helping us tell our story.  

    Watch the tribute on the American Cancer Society Facebook page. It also has been posted on Twitter.

    Please feel free to share this on your social networks.




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