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$1 million raised through Raise Your Way fundraisers

Raise Your Way lets anyone turn an activity they are passionate about into a fundraiser for the American Cancer Society. 

This year, the Raise Your Way initiative has already raised $1 million towards our mission. There is still time to spread the word by inviting your friends, coworkers, and family to start a fundraiser to help us meet our goal of $3 million for all CrowdRise fundraisers by the end of the year.

These supporters found creative ways to help us save lives from cancer. Here's how:

  • The AEPI Rock-A-Thon at Mizzou celebrated its 50th anniversary by spreading awareness about pancreatic cancer. This fraternity rocked its way to $110,000, exceeding their goal of $100,000. More than $35,000 of the total was raised through their CrowdRise site. Learn more about who these students rocked for in this promo video.
  • ACS fundraiser Amie Greer originally wanted to raise $1,000 in her fundraiser Home to Nome: 1000 to fight cancer. She surpassed this goal by raising a total of $2,125. Amie, her husband Matt, and a friend Noah rode snow machines from their front door in Fairbanks, Alaska to Nome, Alaska. This 1,000-mile, six-day trek crossed rivers, mountains, and ran along the west coast of Alaska.   
  • ACS fundraiser and lacrosse player Andrew Xiques raised more than $5,000 through Face-Off Against Cancer. On the senior night of his final lacrosse season at Toms River High School South, he cut his hair that he had been growing since 6th grade to raise money for the American Cancer Society. He was inspired to do something for others after watching the documentary "Man in the Red Bandanna" in memory of Welles Crowther, a hero of 9/11.  

Get your own fundraiser started or tell a friend to by visiting crowdrise.com/americancancersociety and click "Start a Fundraiser."

After registering, a fundraiser can be personalized with stories, photos, and videos. If a campaign needs to be tied to a Society Key, please fill out this intake form before the fundraiser accepts donations, as donations cannot be attributed retroactively. 

For more information, review the CrowdRise – Raise Your Way Quick Reference Guide on Society Source.

Don't forget! The following premium features are available to anyone raising funds for the American Cancer Society: 

  • Advanced registration/ticketing: CrowdRise registration/ticketing system, including unlimited ticket types and form questions, waiver authorization, coupon codes, inventory, and in-line donations.
  • Advanced campaign configurability: Campaign design features including configurable page layout, section titles and content, administrative account codes, and team templates.
  • Configurable forms: Customize the questions and pre-set content on your donation and fundraiser setup forms.
  • Custom emails: Update automated emails with unique content and branding.
  • Fundraising minimums: Require fundraisers to agree to raise a certain amount by a specific deadline or be automatically charged the difference. 

If you or someone you know gets a message that says a feature you need to customize your CrowdRise campaign is blocked, simply email acs@crowdrise.com with the link to your fundraiser to have the premium features enabled!

If you have any questions, more RYW resources are available by visiting the Raise Your Way folder in the Marketing and Communication drop down navigation on Brand Toolkit. They include general RYW resources, as well as our featured fundraiser assets.




  • Shop with AmazonSmile on Prime Days July 15 & 16

    Please select ACS as your charity of choice! It costs you nothing but does ACS a lot of good.

    Amazon shoppers, did you know that you can shop the same great products on smile.amazon.com and the AmazonSmile Foundation will donate 0.5% of the purchase price of eligible products to the charitable organization of your choice?

    As you shop during Amazon Prime Days (yes, there are two this year) next Monday and Tuesday, July 15 and 16, use our special link or shop at smile.amazon.com and select the American Cancer Society as your charity of choice.

    ACS has been a beneficiary of the AmazonSmile program since 2014, and has received more than $658,000! 

    It’s such an easy way to raise money for our mission, and there is no cost to the shopper. 

    Help us spread the word about shopping with AmazonSmile and selecting the American Cancer Society as a charity of choice!




  • Join the Making Strides ‘Passion is Power’ fundraising challenge!

    ​It runs from July 1 to 1 p.m. ET on July 31

    On Monday, July 1, we are launching a Making Strides Against Breast Cancer fundraising challenge called "Passion is Power." It ends at 1 p.m. ET on Wednesday, July 31, and anyone who raises $200 or more online before the deadline will be eligible to receive a T-shirt hoodie. Blast emails about this are being sent to 2019 Making Strides participants and past participants from 2016 - 2018.

    Here’s how this challenge works: 

    • All 2019 Making Strides participants who register and raise $200 or more online by July 31, 2019, at 1 p.m. ET will be eligible to receive a T-shirt hoodie (including those who registered before July 1).
    • There is a limit of one item per qualified participant. 
    • Only credit card, PayPal, and mobile app donations (including checks scanned through the app) are applicable; no cash or check donations. 
    • On a weekly basis, qualified participants will receive an email containing a redemption code to claim their shirt and will be asked to identify a shipping address.

    Here’s how you can help: 

    Since word-of-mouth is our most powerful tool, discuss the challenge with friends and family and encourage them to register and begin fundraising. 

    Don’t forget to share the local social media posts on your regional and local event channels. You can repost the social posts shared throughout the challenge from the national page, too.


  • Introducing Hope at Bat: a partnership with Minor League Baseball

    Swing…batter...batter…swing!  ACS has launched a new fundraising platform, called Hope at Bat, with Minor League Baseball (MiLB). 

    On June 27, the MiLB hosted a Hope at Bat Social Media day and donated $1 for each MiLB player that came up to bat at baseball games across the country. 

    Throughout the season, participating clubs will promote Hope at Bat through donations from ticket sales, 50/50 raffle proceeds, and by rounding up purchases on concession stand sales. 

    Through Hope at Bat and Cover your Bases, MiLB revenue is expected to reach almost $500,000 this year. 

    Visit www.hopeatbat.org to learn more.

  • Coaches vs. Cancer® brings in $1.5M to fund pediatric cancer research and honors NCAA Coach Roy Williams

    Last week, University of North Carolina Men’s Basketball head coach Roy Williams was awarded the 2019 Circle of Honor Award, a prestigious national honor within the Coaches vs. Cancer program. The award recognizes college coaches for their extraordinary commitment to the American Cancer Society’s mission of saving lives against cancer through fundraising and awareness.

    The Circle of Honor Award was presented during the 20th Annual Circle of Honor Dinner and Reception at the Pinehurst Resort in North Carolina. This year’s Coaches vs. Cancer Annual Golf Invitational raised $1.5 million to support pediatric cancer research through our partnership with St. Baldrick’s Foundation. Since its inception 20 years ago, the event has raised more than $4 million for our mission.

    Childhood cancer hit very close to home for the Invitational co-chairs, Former Chairman of the American Cancer Society Board of Directors, Dr. Arnie Baskies and Hunter Morin, who both tragically lost grandchildren to cancer just last year. Roy Williams has also been passionate about fighting cancer since losing his mother to the disease in 1992. When Coaches vs. Cancer started in 1993, he didn’t hesitate to get involved and has been an ardent supporter and champion for the program. In addition to hosting numerous fundraising and awareness events over the years, Coach has recruited others to get involved.

    “It’s a privilege to honor Coach Williams for his selfless support of the Coaches vs. Cancer program,” said Sharon Byers, ACS Chief Development, Marketing and Communications Officer. “Coach is an inspiration to those who know him, and his leadership in Coaches vs. Cancer is critical to helping us successfully launch this exciting new project with the St. Baldrick’s Foundation.” Kudos also go to the many ACS staff and volunteers who were part of making the event such a success.

    Photos: Coach Roy Williams appears in the large photo. The smaller photo captures the Circle of Honor program panel discussion on pediatric cancer that included two families who tragically lost children to cancer. Back row: Arnie, Baskies, MD, Former Chairman of the Board of Directors, and Gary Reedy, CEO. Front Row: The Morin and Kramer families.


  • ACS is now providing a fundraising platform for online gamers​

    Our top supporter on Twitch raised $20,000 for us in one weekend

    Through livestreaming broadcasters on Twitch, YouTube, and Mixer, ACS is expanding its digital fundraising footprint. The livestreaming community is probably a new concept for many of our staff, but an area where there is potential to engage with existing volunteers as well as new supporters. 

    We are in the beginning stages of creating a presence on Twitch and we offer the ability for anyone to fundraise via an established and secure platform. Twitch is a livestreaming platform extremely popular among gamers. 

    This year, our top supporter on Twitch – @lilsimsie – raised $20,000 in a single weekend. The Reality Skewed Gamers have raised more than $16,000 for their local Relay For Life event through their YouTube channel. These live streamers have chosen to take up the fight against cancer in these virtual communities, where they are most comfortable and where their talents and skills are best utilized. 

    The Reality Skewed Gamers (RSG) are led by volunteers whose online names are Finity and Ranger.

    “When we first started streaming games, it was all in fun. As events unfolded in the community, we decided that charity fundraising seemed like a great way to bring our community together,” says Finity. They worked closely with Jessica Bloodgood, community manager, who appeared on live streams with them at times.  

    Finity added, “Working with the American Cancer Society has been a great success and extremely fulfilling. Members of our gaming community have all been affected or know someone who has been affected by cancer. Seeing the amount we were able to raise together helped all the gamers understand that RSG is building a gaming community that actually makes a difference.” 

    Jessica recognized and embraced this new opportunity and worked with Jeffrey Montegut, senior consultant, Virtual Community Development, to provide a secure fundraising platform that routes donations directly to the Society and credits the appropriate local event. In his role, Jeffrey has aligned with Daniel Widner, vice president, Distinguished Partners, and Maya Alostaz, senior program manager, Innovative Solutions, to develop a comprehensive plan for the Society to partner with titans of the gaming industry while building a grassroots community of gamers and live-streamers who want to fight cancer. 

    “Over the last several months, we’ve established the Gamers vs Cancer community as the official program through which American Cancer Society volunteers who live-stream on Twitch, YouTube, and Mixer can boost their fundraising totals,” says Jeff. “This is also a tremendous opportunity for us to attract new volunteers to the Society."

    Here is how you can help us build a new community on these livestreaming platforms: 

    • Engage with the right type of volunteer: We want to engage with ACS volunteers or potential supporters who are already active on live-streaming platforms. 
    • National Players Council: We are seeking volunteers to join our leadership team to recruit and cultivate the ACS community on Twitch and YouTube. This leadership team will establish an event/campaign concept around which the live-stream community can rally.  
    • Live-stream opportunities: To create a presence in the live-streaming community, we need individuals to live-stream from Hope Lodges and/or ACS events across the country. Is this something you are interested in? 

    If you or someone you know is an active Twitch and YouTube livestream broadcaster who wants to help develop our grassroots community on these platforms, please contact Jeffrey.




  • 13th annual gala in Chicago tops $2M

    More than $600,000 was raised for a new ACS program - ResearcHERS: Women Fighting Cancer

    The American Cancer Society's 2019 Discovery Ball, one of Chicago's premier galas, raised more than $2.1 million this year. An after-party in the elegant Grand Ballroom in the Chicago Hilton featured a performance by the award-winning Canadian rock band, Barenaked Ladies.

    The 13th annual gala, Where Hope Grows, featured UL as presenting sponsor and boasted nearly 800 guests and volunteers on Saturday, April 27.

    Two individuals and two organizations were recognized for their support of American Cancer Society, and were introduced by our CEO Gary Reedy:

    • Cheryle Jackson, SVP, Global Business Development of AAR, and co-chair of the inaugural American Cancer Society ResearcHERs campaign, was recognized with the Survivorship Award in recognition of her courage, grit and grace navigating breast cancer and using her trials as an opportunity to mentor others and make a difference in their fight against cancer.
    • Longtime volunteer, Tyler Prince, is EVP for Salesforce and was recognized with the Leadership Award. From serving on our Illinois Area Board, as a vice chair of the Discovery Ball, as a Taste of Hope committee member and most courageously for sharing his story of surviving colon cancer. He has made a significant impact in the work ACS does as an organization.
    • North Chicago-headquartered global biopharmaceutical company, AbbVie, was recognized as the Lifetime Workplace Giving honoree in recognition of their lifetime giving history of more than $4.6 million to ACS. In 2018, AbbVie's annual Employee Giving Campaign raised more than $800,000 for American Cancer Society.
    • The Boeing company was recognized for their record-breaking success of Discovery Ball 2017, raising an astounding $6 million for the Society's mission, and for their innovative approach to employee engagement. This is the second time they have received the Corporate Partnership Award.

    Survivor speaker Joe Koenig, president of St. Louis-based World Wide Technology shared his personal and inspiring story of tongue cancer and led guests to a paddle raise of more than $600,000 for a new ACS program, ResearcHERS: Women Fighting Cancer. A video spotlighted doctors and researchers involved in the program and included Drs. Funmi Olopade, Michelle Le Beau, Huiping Liu. and Kathy Goss, and student researchers Aysha Ahmad and Hannah Lin. The goal of ResearcHERS, rolled out this spring in North Central, South, and West Regions, is to raise more than $1 million by women to fund women-led research at ACS. The program is expected to be rolled out to all Regions next year.

    Contributing to the evening's fundraising success was a spirited live auction which included a private dinner and party at TAO Chicago, a Chicago sports fan package including Bears, Bulls, and Cubs tickets, a night at the 2019 Primetime Emmy Awards, a trip to and a chance to sing on stage with featured performers Barenaked Ladies, and more.

    Since 2007, the Discovery Ball has raised more than $36 million!

  • Groundbreaking ceremony held for our Gene and Jerry Jones Family Hope Lodge in Dallas

    ​On May 7, the American Cancer Society broke ground on a 40,000-square-foot Hope Lodge facility in Dallas that will be located on property donated by Baylor Scott & White Health and adjacent to its Baylor University Medical Center campus.

    The facility will be named the Gene and Jerry Jones Family Hope Lodge in recognition of their $7.5 million lead gift, part of a $25 million campaign.  

    “Facing a cancer diagnosis and enduring treatment is already daunting enough, but worrying about travel, lodging, and other necessities can be a huge burden,” said Jerry Jones, owner of the Dallas Cowboys NFL team (pictured in the smaller photo with our CEO Gary Reedy). “Our family is grateful for the opportunity to help those who are in need of these types of services and exceptionally proud of what the Hope Lodge will bring to our community.”

    Once the doors are opened in 2021, the Gene and Jerry Jones Family Hope Lodge is expected to provide more than 18,000 nights of free lodging annually. The four-story building will include 50 private guest suites, each with two beds and a private bathroom. In addition, the facility will feature four kitchen areas, common living spaces, dining room, laundry facilities, library, meditation room, and outdoor garden. Our South Region headquarters also will be housed at this location.

    “The American Cancer Society is committed to removing the emotional, physical, and financial burdens that many cancer patients must face when they travel away from home for treatment,” said Jeff Fehlis, executive vice president, South Region. 

    The American Cancer Society’s Hope Lodge capital campaign, conducted in collaboration with Baylor Scott & White Dallas Foundation, surpassed its fundraising goal with extraordinary support from generous individuals and organizations. In addition to the Jones family, other major donors included the Don and Trudy Steen Charitable Foundation, Carmen and Jeff York, Moody Foundation, The Horner Family, Mabee Foundation, and Susan and Bob Shapard. 

    Nearly $32 million has been raised for this project to date, and ACS and the Baylor Scott & White Dallas Foundation continue to seek philanthropic support for ongoing operating expenses.

    The American Cancer Society operates more than 30 Hope Lodge facilities nationwide. Each Hope Lodge community offers cancer patients and their caregivers a free place to stay when their treatment is away from home. Since 1984, we have provided more than 5.6 million nights of lodging to patients.

    TOP PHOTO: From left, Charlotte Anderson, Robin Robinson, Jim Hinton (partially hidden), Jim Turner, Julie Turner, Jerry Jones, Gene Jones, Gary Reedy, Jeff Fehlis, and Trudy Steen.


  • Dallas Cowboys owner and his wife donate $7.5M to Dallas Hope Lodge project

    Groundbreaking ceremony scheduled for tomorrow, May 7. You can watch it here at 3 p.m. ET.

    The news broke Sunday in the Dallas Morning News: Dallas is about to get its first American Cancer Society Hope Lodge, thanks to a $7.5 million gift from Dallas Cowboys owner Jerry Jones and his wife Gene and property donated in Deep Ellum by Baylor Scott & White Health.

    Tomorrow, May 7, the Joneses and executives from ACS, Baylor Scott & White, and Baylor’s foundation will turn ceremonial shovels for a $25 million facility that will bear the Gene and Jerry Jones family name. The 40,000-square-foot facility will be adjacent to the Baylor University Medical Center campus, and it will house our South Region headquarters, as well.

    Scheduled to open in early 2021, the Lodge will include 50 private guest suites, each with two beds and a private bathroom. It will feature common living areas, five kitchen areas, a dining room, a pantry, laundry facilities, a library, a meditation room, and an outdoor healing garden. It is expected to provide more than 18,000 nights of free lodging a year.

    Pictured above holding a rendering of the Gene and Jerry Jones Family Hope Lodge, are Jim Hinton, CEO of Baylor Scott & White Health, left, and Jeff Fehlis, our EVP, South Region. The photo is courtesy of Dallas Morning News staff photographer Tom Fox.

    The Dallas lodge will be the third in Texas. Lubbock opened in 2010, and Houston, which received $1 million from the Joneses, is scheduled to open next year.

    Read the much longer story in the Dallas Morning News. Also, check out the coverage on the local NBC TV website.

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