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Dallas Cattle Baron's Ball nets $4.8M!

Event's lifetime fundraising total stands at $80 million!

Congratulations to our Texas colleagues and volunteers who had a hand in making last month's 45th annual Cattle Baron's Ball in Dallas the best ever!

The total, a new record, was announced last week at the event's Fall Luncheon. Pictured here are Jonika Nix and Katy Bock, co-chairs of the 2018 CCB.

Read more about it here.




  • St. Louis gala raises nearly $1.5M

    World Wide Technology, Ameren, and the Cardinals announce employee fundraising initiatives to support the renovation of Hope Lodge St. Louis

    On Nov. 3, the American Cancer Society in St. Louis hosted its third annual Champions of Hope Gala, led by the Society’s CEOs Against Cancer® of Missouri - St. Louis chapter, presented by the Centene Charitable Foundation, and chaired by Michael and Noémi Neidorff. 

    Nearly 350 St. Louisans showed their generosity, donating nearly $1.5 million to help the Society save lives, celebrate lives, and lead the fight for a world without cancer.

    The 2018 Champions of Hope Gala celebrated the Society’s Hope Lodge in St. Louis — a facility offering cancer patients and their caregivers a free place to stay when their best hope for effective treatment is in another city. 

    Hope Lodge St. Louis has served tens of thousands of people since 1995. However, after 23 years of operations, the existing facility is showing signs of constant use. 

    To improve guest and caregiver experience, keep pace with their needs, and provide a better quality of life during their stay, the Society recently launched a new capital campaign to fund the renovation and revitalization of the facility. 

    Presenters provided a sneak peek of the campaign’s theme: Hope Is Home (at hopeishome.org), which will help to raise awareness of the Lodge in the community. Then, World Wide Technology, Ameren, and the Cardinals announced the kickoff of employee fundraising initiatives, pledging all of the funds donated toward building and sustaining a new Hope Lodge St. Louis. 

    Additionally, one-third of the funds raised at the gala ($600,000) will be earmarked for the facility. Combined with the nearly $5 million corporate partners raised already this fall, the Society has now reached a total of $5.5 million toward its overall capital campaign goal of $10 million.

    “As St. Louisans, we are fortunate to have access to world-class cancer care right here in our backyard. Hope Lodge St. Louis allows us to share this with others. After all, cancer patients have many things to worry about, and where to stay shouldn’t be one of them,” said Jim Kavanaugh, CEO and co-founder of World Wide Technology, vice chair of the Society’s CEOs Against Cancer of Missouri - St. Louis chapter and capital campaign chairman.

    Throughout the evening, the gala embraced two themes: pops of color and champions. As the only nonprofit working to combat all types of cancer, the Society featured “pops of color” throughout the event space to represent cancer awareness colors, including professional speed painter Tim Decker. The “champions” theme was brought to life via the evening’s guest speaker and emcee, Olympic gold medalist Scott Hamilton, pictured in the middle in the photo above, and with the Reedys in the smaller image. A motivational speaker, champion, and cancer survivor, Hamilton embodied the entertaining and uplifting spirit of the event.

    The event also honored two partners for their distinguished service and leadership in the community. The Society gave World Wide Technology the Corporate Mission Hero Award for its support of Society events and initiatives, both locally and across the country for many years. John Tavis, PhD, professor of molecular microbiology and immunology at Saint Louis University School of Medicine, was honored with the Individual Mission Hero Award for his long-time commitment to the Society and cancer research.

    Finally, event organizers announced the chair and date for next year's event. The 2019 Champions of Hope Gala will take place on November 9, 2019, and will be chaired by Peter Blumeyer, UMB St. Louis president and CEO.

    Since its inaugural year in 2016, the Champions of Hope Gala has become a premier event in St. Louis while raising more than $4 million to attack cancer from all angles. To learn more about the event, visit championshopegala.org.

    PHOTOS: North Region staff are pictured with our CEO Gary Reedy. In the smaller image, Gary and Cindy Reedy are with gala emcee Scott Hamilton, an Olympic gold medalist in figure skating, a former CBS skating commentator for many years, and a cancer survivor.




  • Congratulations to our Top 10 Real Men Wear Pink candidates

    Whether it’s the friendly competition, a show of support for a loved one, or the drive to make a meaningful impact, our Real Men Wear Pink (RMWP) candidates each have a unique reason why they are working to fight back against breast cancer. In 2018, more than 3,600 men across the country signed on as RMWP candidates.

    Collectively, the candidates on the Nationwide Top 10 Leaderboard raised over $544,000 to help the American Cancer Society attack breast cancer from every angle. Donations are being accepted through the end of the year.

    An extended version of this article will be shared with our 2018 RMWP candidates and alumni in the December issue of the nationwide RMWP eNewsletter. 

    Here are this year's Top 10 fundraisers:

    1. Jeffrey Sheehan, Real Men Wear Pink of Oakland County, Michigan - $91,205.50  

    Jeffrey Sheehan’s involvement in the fight against cancer is personal after losing a close friend to breast cancer in 2016. After raising over $91,000, he emerged as the nation’s top Real Man through his network of family, friends, and colleagues. Jeffrey currently serves as the president of the Johnstone Supply Eastern Michigan Group and chairman of the Board for the Johnstone Cooperative. He shared his passion for our mission with his supporters. (Read a longer story about Jeffrey on My Society Source.)

    2. Grant Navarre, Real Men Wear Pink of Southwest Louisiana - $75,350.21 

    In addition to many people close to him battling breast cancer, Grant Navarre lost his father to cancer a few years ago. Grant, an owner and sales manager with Billy Navarre Auto, has participated in four consecutive RMWP campaigns! This year, not only did he more than double his fundraising total from last year by hosting a slow-pitch softball tournament, a pink party, and a golf tournament, but he also served as the honorary chair of the Southwest Louisiana campaign. 

    3. Farzad Sani, Real Men Wear Pink of Capital Region - $54,383.15 

    Dr. Farzad Sani, a pediatric dentist in the Capital Region of New York, has seen his family deeply touched by various forms of cancer, from his parents to his grandmothers. He got creative in his fundraisers and really leveraged his work at Pediatric Dental Group of New York to bring awareness to his campaign and raise funds! Dr. Sani raised over $14,000 by running a challenge for the first few weeks of October, donating $8 for every teeth cleaning procedure he performed to honor the 1 in 8 women who will develop breast cancer in her lifetime. 

    4. Greg Miller, Real Men Wear Pink of Atlanta - $50,987.96 

    Greg Miller, executive vice president and chief information officer at Genuine Parts Company, knows the importance of raising awareness and funds in the fight against breast cancer. He raised awareness for his mother, who is a 25+ year survivor of the disease, for his nieces and daughters-in-law with their family histories, and for the hope that his new granddaughter would never need to worry about being diagnosed.  He made the biggest impact to his fundraising campaign by sending letters to his contacts and vendors, but perhaps the most fun was had at a truck pull held at Genuine Parts. 

    5. Dave Mirgon, Real Men Wear Pink of Columbus - $50,043.19

    Dave Mirgon was inspired to get involved with RMWP by his friends, David and Shannon Schmidt. Sadly, Shannon lost her courageous battle with breast cancer just two days after Dave accepted his nomination as a Real Man. Dave knew that he could show his support for Shannon’s husband and their two sons through their shared love of basketball. So, a youth basketball tournament was planned and resulted in 1,000 “Real Young Men” from 3rd - 7th grades participating and raising $2,400! Raising a dollar amount that ends in 43 is significant because it was Shannon’s high school jersey number.

    6. Dennis Hower, Real Men Wear Pink of Lehigh Valley - $47,121.83 

    Dennis Hower, President of Teamster Local 773, was an inspiration to many of his constituents this RMWP season. In his promotional video, he talks about how ACS was there for him and his family before losing his father to cancer. Dennis’s creativity and drive came to the forefront in several key areas including offering to dye his beard pink after reaching his original goal of $10,000. At Bling Your Bra night, he put together a bra and basket that was auctioned off for more than $3,700. After reaching $40,000, he is getting a pink ribbon tattoo with the initials of 10 people put forth by his 10 biggest donors to honor those who fought cancer. 

    7. Tom Flookes, Real Men Wear Pink of Seattle - $44,754.22 

    Tom Flookes is currently an associate partner for IBM's Global Business Services Division. He is also an avid supporter of ACS through his involvement in RMWP, chairing Seattle’s Hope Gala for three years, and his position as the co-chair of the American Cancer Society Washington and Alaska Board of Advisors. Tom is a busy guy, but he didn’t let that stop him from dying his hair pink this campaign season! He also held special food and wine tastings, dinners, and teamed up with Kendra Scott Jewelry to create a fun night to reveal his hair and give back to the cause with every purchase. 

    8. John Mike, Real Men Wear Pink of Knoxville - $44,467.68 

    John Mike, president at Perceptics in the Knoxville area, has had numerous friends and family members affected by cancer in some way. His fundraisers included a lunch at his office, a silent auction, and even fundraising and spreading the word about his campaign at professional trade shows. John’s fundraising efforts were tripled through the generosity of his company and foundation! Not only did John’s work with RMWP significantly impact the fight against breast cancer, but he saw rewards in his workplace community—morale boosted and employees bonded over a common goal.

    9. Daniel Weickenand, Real Men Wear Pink of Memphis - $43,598.74 

    Daniel Weickenand, CEO of Orion Federal Credit Union, has a personal connection to this cause. “I have chosen to participate because my mother passed away at the age of 60 from a cancer that I understand is very curable today,” says Daniel. “Unfortunately, I know several individuals who have been impacted by breast cancer, including my family, so anything I can do to assist with this great cause is an honor.” Daniel achieved success in his campaign by sending out emails to friends and colleagues, and by requesting donations in each of his credit union branches during the month of October.

    10. Brian Leslie, Real Men Wear Pink of Gainesville - $42,227.67 

    Brian Leslie signed on as a Real Man in support of his wife Kerri, a breast cancer survivor who is passionate about spreading awareness. Brian and Kerri are influential members of the Gainesville community, who are truly dedicated to making a difference in the lives of others. Together, Brian and Kerri hosted events such as a Pink LSU tailgate at a Florida Gator home football game, a Sip and Shop event with a local boutique that was very generous to the campaign, and a local restaurant giveback where proceeds for the evening supported Brian.  


  • Meet Jeffrey Sheehan, our 2018 #1 Real Men Wear Pink fundraiser

    Jeffrey Sheehan of Oakland, Michigan, earns the title of Top Real Men Wear Pink fundraiser of 2018

    Like so many of our Real Men Wear Pink candidates, Jeffrey's fight against cancer is personal. He recently lost one of his dearest friends in the heating, ventilation, air conditioning, and refrigeration (HVAC-R) industry to breast cancer. The more than $91,000 he was able to raise through his network of friends, family, and colleagues will make a difference for those that hear the words, "You have breast cancer." 

    Jeffrey was nominated by 2017 Real Men Wear Pink ambassador Matt Bergstrom, co-owner of Thornton & Grooms Heating, Cooling, & Plumbing. After losing one of his close friends to breast cancer in 2016, Jeffrey was ready to participate. The Real Men Wear Pink campaign was a way he could help fund the mission of American Cancer Society including our research and patient services.

    "So many people in my life have been touched by cancer. Although I haven't had someone in my immediate family affected, I have had many friends lives impacted," said Jeffrey. "ACS provides services to so many people already struggling with one of life's messiest challenges. They provide free information and services when and where people need it."

    His desire to help others who are fighting breast cancer inspired those around him to support his efforts. By sharing the resources that American Cancer Society provides to communities nationwide, Jeffrey provided his supporters with the "why".

    "The key to my success was communicating that I was participating in RMWP and why," said Jeffrey. "Cancer touches everyone. The more we can bring awareness to ACS, the more resources we can help ACS provide. Cancer is scary, but we need to talk about it more."

    More than just a Real Men Wear Pink candidate, Jeffrey is someone you want to get to know.

    Originally from California, Jeffrey grew up in a large family and is one of seven children. In 1997, he moved from sunny California to Detroit, Michigan, to open his first of many Johnstone Supply locations. Many years later, Johnstone Supply is the top cooperative wholesale HVAC/R distributor in the country and a recognized national leader in the HVAC/R industry. Jeffrey currently serves as the president of the Johnstone Supply Eastern Michigan Group and chairman of the Board for the Johnstone Cooperative. Jeffrey is seen as a leader by serving on several boards both in his community and the industry. 

    A newlywed, Jeffrey is a proud husband to Deborah and a father to two daughters and a son. 

    About Real Men Wear Pink of Oakland County

    Jeffrey is one of 31 men that participated in the Real Men Wear Pink of Oakland County. This passionate group of men raised more than $224,000 surpassing their goal of $77,500. With candidates across the nation, the Real Men Wear Pink program is helping us save lives from breast cancer.  




  • Our end-of-year campaign kicks off on Nov. 7 - watch our two new TV ads!

    Starting November 7 and accelerating through December 31, we'll bring our "attacking cancer from every angle" strategy to life with an integrated campaign, including paid media, social media storytelling, ongoing direct mail and email marketing, and two targeted fundraising campaigns. Also this year, Giving Tuesday on Nov. 27 will feature fundraising matches from MasterCard and Facebook.

    The creative elements will include a mix of materials that worked well last year and new materials based on insights gained from consumer testing. Specifically, the media plan features two new TV ads including "Plan of Attack" and "More Than Medicine", which can be found on the Brand Toolkit as well as on YouTube.

    Each of these ads incorporate relatable, patient-centered stories designed to generate empathy and show our impact.

    November and December are fundraising focal points for ACS and all other non-profits. Did you know that nearly one-third of all charitable giving industry-wide occurs in December?

    We enter this critical period with positive momentum in marketing and brand relevance. As you may recall, in 2017 we introduced our new brand strategy, and the campaign has generated positive results:  

    • Key ACS brand metrics have improved so far in 2018 vs last year on 'intent to donate', 'relevance', and 'charity of choice', while other key cancer organizations declined.
    • ACS revenue on cancer.org grew significantly in the 2017 end-of-year period vs 2016.
    • The campaign has been recognized with multiple advertising awards, including the recent "Integrated Campaign" silver award from the Healthcare Marketing Impact competition.  

    Consistency is crucial for powerful marketing because it takes time and repetition to change consumer perceptions of a brand. So, we will maintain the same brand strategy, and build on the 2017 foundation. The campaign focuses on what makes ACS unique, which is our comprehensive attack. 

    Stay tuned for more information and tools to help you tell the ACS story during this critical time of year.

  • NHL and ACS partner for a second year of 'Hockey Fights Cancer'

    Partnership benefits both the American Cancer Society and the Canadian Cancer Society

    Beginning Nov. 1, Hockey Fights Cancer will once again leverage its successful fundraising platform to help fight cancer and support cancer patients. Since its inception in 1998, the program has generated more than $20 million for cancer programs at national and local cancer research institutions, children's hospitals, and player and local charities.

    Hockey Fights Cancer will engage key stakeholders, such as NHL alumni, the NHL Officials' Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, and broadcast partners. 

    All 31 NHL Clubs will host an in-arena Hockey Fights Cancer awareness night including lavender jerseys, dasher boards, decals on player helmets, and "I Fight For" cards. 

    New this season!
    Youth hockey teams across North America can host their own Hockey Fights Cancer awareness night in their community rinks via the Hockey Fights Cancer Assist program. Hockey communities that sign up will receive a package that will include official helmet decals, lavender tape, "I Fight For" downloadable cards, and tips on how to engage their community to raise funds and awareness.

    Also new this season, Lauren Boyle, wife of New Jersey Devils forward Brian Boyle, has been named an official Hockey Fights Cancer ambassador. Brian Boyle was diagnosed in September 2017 with chronic myeloid leukemia, a type of bone marrow cancer that is usually treated with a form of Gleevec, a drug developed by ACS-funded researcher Brian Druker, MD. NHL.com will publish special columns by Lauren this month detailing her personal experience, as well as an interview with her and last year's ambassador Nicholle Anderson. 

    Fundraising activation for this three-year partnership will occur through donations to hockeyfightscancer.com, sales of Hockey Fights Cancer merchandise, online auctions, and local club/player fundraising. All funds raised by the NHL league initiatives will benefit both ACS and the Canadian Cancer Society, with funds raised in the respective countries remaining there. Funds raised for ACS support patient services in the U.S., including Hope Lodge, Road To Recovery, and NCIC.

    Locally, Hockey Fights Cancer is brought to life by NHL clubs and players through special in-game activations, community outreach events, and fundraisers. Similar to the NFL partnership, local clubs will have the opportunity to work with any cancer fighting organization they choose, but the league partnership positions ACS to have more opportunities to create a strong connection between the teams and players.

    • Five teams will host their HFC awareness night games in partnership with ACS, including the Boston Bruins, the Detroit Red Wings, the Philadelphia Flyers, the San Jose Sharks, and the St. Louis Blues.
    • Two AHL teams will fundraise for the Society – Hartford Wolfpack in Connecticut and Ontario Reign in California.
    • In addition to the local HFC Nights, there will be two (one in U.S and one in Canada) nationally televised Hockey Fights Cancer Awareness games. These include the Hockey Night in Canada broadcast of the Tampa Bay Lightning vs. Montreal Canadiens game on Saturday, November 3, and the NBCSN broadcast of the Edmonton Oilers vs. Tampa Bay Lightning game on Tuesday, November 6. On Friday, November 23, the NHL and NHLPA will celebrate a League-wide Hockey Fights Cancer Moment in every game.

    Fans can get involved and share their stories using the official hashtag #HockeyFightsCancer and by visiting the official website to download an "I Fight For" card. Merchandise is available at shop.nhl.com

    Hockey Fights Cancer is a program of the National Hockey League Foundation and NHL Foundation.




  • AmazonSmile is increasing the donation rate 10x from Oct 29 - Nov 2

    Have something in your shopping card? Now's the time to buy. Please spread the word.

    Thanks to customers shopping at smile.amazon.com, AmazonSmile has donated more than $100 million to charities around the world! 

    To celebrate, AmazonSmile is launching its biggest bonus donation to date — 5% for 5 days. From Oct 29 - Nov 2, it will donate 5%, 10  times its usual rate, on all eligible smile.amazon.com purchases. 

    Here are the details.

    Help spread the word by posting this on your social media channels:

    AmazonSmile has donated over $100 million to charities thanks to customers shopping at smile.amazon.com. To celebrate, AmazonSmile is donating 5% (10 times the usual amount) to the American Cancer Society when you shop at smile.amazon.com/ch/13-1788491 through Nov 2. #AmazonSmile #StartWithaSmile

    Thank you!




  • New celebrity-designed holiday cards ready to order! Volunteers save 10% on orders of $75 or more

    Our greeting card assortment includes special designs created by Tony Bennett, Bethenny Frankel, Sharon Osbourne, and Simone I. Smith. 

    This year marks the 25th year of Tony Bennett designing cards for ACS. The cards designed by the multiple Grammy and Emmy-Award winning musician and accomplished painter have raised more than $800,000 for the ACS mission so far. 

    "I am honored to present 'Snowstorm in NYC' as the holiday issue for this milestone year, and I'm grateful to all who support the American Cancer Society and the fight to end cancer by purchasing ACS holiday cards," said Bennett. 

    Bethenny FrankelSharon Osbourne, and Simone I. Smith have all been affected by cancer and make their debut as holiday greeting card designers for the ACS this year. 

    In addition to the celebrity cards, customers can select from a variety of Christmas, Hanukkah, New Year, Thanksgiving, religious, and non-denominational seasonal cards, as well as personal photo cards and animated e-cards. All cards are available to order at ACSGreetings.org. Cards start at $40.00 for a box of 25. 

    ACS volunteers can get 10% off their orders of $75 or more by entering the code CELEBRATE18 at checkout. Offer expires December 15, 2018. All cards take 5-7 business days to deliver depending on where they are being shipped.

    Net proceeds benefit the ACS to fund its mission to support cancer patients everywhere. A portion of the proceeds from Osbourne's card will benefit The Sharon Osbourne Colon Cancer Program, as well. 

    Visit ACSGreetings.org to view our entire greeting card collection. Every good wish sent helps save lives from cancer.


  • Our 2017 Annual Report now available on cancer.org

    Our 2017 Annual Report is now available electronically on cancer.org. This report highlights how we are attacking cancer from every angle, showcases our accomplishments and the diverse communities we serve and partner with to achieve our mission, and details revenue and spending in 2017. The report also demonstrates our comprehensive and important program of work. 

    The Annual Report is an opportunity for ACS to recognize the countless contributions of our volunteers, and community and corporate partners who join with us in our work to lead the fight against cancer. 

    Volunteers and staff are encouraged to take a moment to read the stories about our work in action, as well as review the audited and certified financial information in the Annual Report. It is a great way to appreciate the depth of public commitment we receive each year, as well as better understand the importance and scope of the work we accomplish. The report can be a vital communication tool tell the ACS story and engage both new audiences as well as longtime supporters.

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