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We hit our $1 million goal on #GivingTuesday!

This year, the American Cancer Society set an ambitious goal to raise $1 million dollars on #GivingTuesday. For perspective, that's more than double the amount the Society raised last year. 

We are beyond thrilled to announce that, thanks in huge part to our generous match partner, Mastercard, we exceeded our goal and raised more than $1 million* in just 24 hours!

This would not have been possible without the support of our amazing staff, volunteers, and supporters. Thank you for sharing our messaging on your social channels and thank you to those who donated.

Our partnership with Mastercard, who generously agreed to match donations on #GivingTuesday – dollar for dollar – up to $250,000, gave us a break through message that really resonated with our audience.

We are looking forward to working with Mastercard again on #GivingTuesday in 2018!


*Source: Siebel reporting

  • Our first ever Sports & Experiences Auction is now open!

    ​The American Cancer Society today launched its first Sports & Experiences Auction, and it will run through Friday, Dec. 22. Check it out here! 

    More than 60 items will be auctioned off on eBay's charitable platform, including a NFL Draft Experience. We're promoting this on Ebay and social media, and via media outlets, as well. The website address is

    The goal is to create an opportunity to highlight our dedicated partners and recognize them for their participation in the fight against cancer, while raising significant new revenue for the Society's mission.

    Some of the most exciting auction items include:

    • NFL Draft Experience
    • NFL Pro Bowl Experience
    • French Open Experience (Opening Day)
    • Las Vegas Super Bowl Weekend Experience (VIP with George Strait)
    • Cleveland Indians Ceremonial First Pitch Experience (May 24)
    • Golf @ Olympia Fields with Chip Beck (Ryder Cup member)
    • St Louis Blues experience (tickets and ride on Olympia – the Zamboni)
    • In studio sit in during JT The Brick (FOX sports radio) in Los Angeles
    • 2 tickets to the Falcons/Panthers game on Dec. 31 in the Field Suite
    • Atlanta Braves Spring Training Experience (batting practice and more)
    • USA Track & Field VIP Experience at the 2018 Millrose Games 

    PLEASE NOTE: Minimum bids are set for some items, and some items requiring fulfillment before the auction end date will have earlier bidding deadlines. 

  • 33 NFL players have designated ACS as their charity of choice in this year's 'My Cause My Cleats' campaign

    This year's NFL My Cause, My Cleats campaign, which allows players to promote a cause of their choice on their shoes, occurs in week 13 of the 2017 NFL season, November 30 – December 4.Thirty-three NFL players (up from 17 players last year) have designated ACS as the charity they are supporting in some way.

    Players have the option to auction off their "Cause Cleats" on the NFL's Auction website, with all proceeds going directly to the player's chosen charity. 

    In this one-week reprieve from the NFL's strict uniform policy, designs and messaging may or may not include ACS branding, as the designs are very personal to the player. However, ACS is their official charity for this campaign. 

    The players who have chosen to support ACS are:

    1. Malcolm Lewis, Miami Dolphins (Leukemia)
    2. Adoree Jackson, Tennessee Titans (Breast Cancer)
    3. Kaelin Clay, Buffalo Bills (Prostate Cancer)
    4. Pernell McPhee, Chicago Bears (Breast Cancer)
    5. AJ Bouye, Jacksonville Jaguars (Cancer)*
    6. Patrick DeMarco, Buffalo Bills (Cancer)
    7. Benjamin Cunningham, Chicago Bears (Cancer)
    8. Ereck Flowers, New York Giants (Stomach Cancer)
    9. Jaylen Watkins, Philadelphia Eagles (Ovarian Cancer)*
    10. Derrick Henry, Tennessee Titans (Cancer)
    11. Kayvon Webster, LA Rams (Ovarian Cancer)
    12. Dante Fowler, Jacksonville Jaguars (Breast Cancer)
    13. Everson Griffen, Minnesota Vikings (Breast Cancer)
    14. Jonathan Bullard, Chicago Bears (Cancer)
    15. Frank Clark, Seattle Seahawks (Bladder Cancer)
    16. Sammy Watkins, LA Rams (Cancer)
    17. Christian Kirksey, Cleveland Browns (Cancer)
    18. Chandler Jones, Arizona Cardinals (Breast Cancer)
    19. Brittan Golden, Arizona Cardinals (Breast Cancer)
    20. John Brown, Arizona Cardinals (Breast Cancer)
    21. Harlan Miller, Arizona Cardinals (Breast Cancer)
    22. Olsen Pierre, Arizona Cardinals (Breast Cancer)
    23. Chad Williams, Arizona Cardinals (Breast Cancer)
    24. Haason Reddick, Arizona Cardinals (Breast Cancer)
    25. AQ Shipley, Arizona Cardinals (Breast Cancer)
    26. Xavier Williams, Arizona Cardinals (Breast Cancer)
    27. Rodney Gunter, Arizona Cardinals (Breast Cancer)
    28. De'Vondre Campbell, Atlanta Falcons (Breast Cancer)*
    29. Drew Kaser, LA Chargers (Cancer)*
    30. Travis Benjamin, LA Chargers (Breast Cancer)*
    31. Avery Moss, New York Giants (Cervical Cancer)
    32. Cameron Erving, Kansas City Chiefs (Cancer)
    33. Xavier Woodson-Luster, Oakland Raiders (Breast Cancer and Childhood Development) ACS and Boys & Girls Club  

    • #13, 20, 25, 26 & 27: participated in 2016 My Cause My Cleats (5)
    • * :  participated in 2017 Crucial Catch Challenge (4)
    • Bold: on the 2017-18 ACS Athlete's Council (3)
    • TBD: players who signed up to auction their 2017 cleats via the NFL Auction site

    Promotional Opportunity & Involvement

    The expansion of the NFL relationship to include multiple cancers appears to have positioned ACS well to capitalize on this organic extension of Crucial Catch, as My Cause My Cleats experienced a 48% increase in player participation over last year.

    Here is a video about the Chicago Bears' participation.

  • This holiday season (and always) please support ACS when you shop on Amazon!

    Attention Amazon shoppers − did you know that you can raise money for the American Cancer Society and it costs you absolutely nothing?

    All you have to do is shop at and select American Cancer Society as your charity. AmazonSmile is the same Amazon you know − same products, prices, and service.

    Once you have selected the Society, save the page as a favorite or simply type in instead of when you go shopping. It is so easy! Amazon will give 0.5% of what you spend – every time you shop –  to the Society. It may not sound like a lot – but it adds up quickly thanks to thousands who shop Amazon every day. For details, read Amazon's Q&A about AmazonSmile. 

    Spread the word!

    The holiday shopping season is upon us, so please help spread the word. Cyber Monday, the big online shopping day following Thanksgiving, is growing in popularity, and internet sales are expected to be offered on the Saturday and Sunday following Thanksgiving, as well. In 2016, Cyber Monday was the largest online sales day in history, according to, with shoppers spending a record $3.39 billion online. Let's make the most of this opportunity!

    Please tell your friends and family about the relationship between AmazonSmile and American Cancer Society. Select a sample post (see below) and load it to your personal and group Facebook pages before and after Thanksgiving to keep the AmazonSmile opportunity top of mind. (Black Friday is November 24; Cyber Monday is November 27.)

    Suggested Social Posts for AmazonSmile

    • Thanks to @amazonsmile, this holiday season you can help support the fight against cancer when you shop at Amazon. Just click here and then select the American Cancer Society to receive 0.5% on every eligible purchase. It adds up fast and helps us fight cancer at no cost to you!
    • Imagine having cancer but no transportation to your lifesaving treatments. If you shop at Amazon this holiday season, consider using Select the American Cancer Society as your charity and the Society will receive 0.5% of your eligible purchases to support lifesaving patient services like Road To Recovery. Having cancer is hard. Getting to cancer treatment shouldn't be.
    • Do you shop on Amazon for everyday purchases and holiday gifts? Get the same great selection and prices at and Amazon will donate 0.5% of your eligible purchases to the American Cancer Society with no cost to you! Just select American Cancer Society as your charity. 
    • Do you shop Amazon? Use and pick American Cancer Society to receive 0.5% of eligible purchases with no cost to you!

  • Today is #GivingTuesday!

    #GivingTuesday is a global day of giving and we need your help to break through the holiday noise and make ACS the charity of choice today, November 28! 

    This year, Mastercard® is generously matching donations on #GivingTuesday – dollar for dollar – up to $250,000 on

    With the help of our match partner Mastercard®, we've set a goal to raise $1 million dollars on #GivingTuesday. We will activate our 2 million volunteers to be part of the million-dollar movement!

    In addition, all donations made through Facebook Fundraisers on November 28 will be matched up to $1,000 per fundraiser or $50,000 per non-profit until the matching funds run out. Learn more.

    Together, let's spread the message via our social networks that by choosing to donate to the American Cancer Society this #GivingTuesday, your money will go further and help more people, doubling your impact against cancer.

    How you can help:

    • Share ACS social media posts on your personal FacebookTwitter, and Instagram channels.
      • I'm so excited to join the @AmericanCancerSociety for #GivingTuesday this year. They've partnered with Mastercard to double every donation today (up to $250,000)! Will you help me raise funds to save lives from cancer? Every contribution makes a difference.
      • Today, I'm proud to support the American Cancer Society for #GivingTuesday. You should, too, because all donations are doubled today thanks to Mastercard. It's a simple way to make a huge impact!
    • Post updates promoting #GivingTuesday to local or event social media channels.
    • Ask friends and family to donate and share.
    • Leverage relationships with corporations, event sponsors, local businesses, and local influencers to promote the American Cancer Society as their "charity of choice" for Giving Tuesday.

    Giving Tuesday activation:

    • Digital advertising running 11/28
    • homepage
    • Landing page
    • and Relay Nation updates
    • updates
    • Direct response email

  • Our Global Ambassador Taboo performs at World Cancer Leaders' Summit in Mexico

    The annual World Cancer Leaders' Summit that concluded in Mexico City on Nov. 15 included a special appearance by singer Taboo, one of our global ambassadors.

    He performed at the official dinner for an exclusive audience that included the president and first lady of Mexico; Her Majesty, Queen Letizia of Spain; the vice president of Argentina; ministers of health; and the first lady of Belize. 

    "His presence was really a huge asset to the Summit and its impact incredible," said Cary Adams CEO, Union for International Cancer Control (UICC). "It has helped us not only empower the Summit participants and really touch them, but also draw incredible media attention from all over the world." 

    This annual summit brings together key decision makers from around the world to discuss emerging issues related to cancer, and provides an important forum to secure a coordinated, multi-level global response to the cancer epidemic. The American Cancer Society is a key partner in convening this summit.

    The Society was represented by CEO Gary Reedy, Arnie Baskies, MD, chair of the Board; and Ambassador Sally Cowal, senior VP of Global Cancer Control. In addition, Jacqui Drope and Rosa Villoch-Santiago of the Society's Global Cancer Control team convened a high level workshop on cervical cancer prevention and control.

    You can read more about the event herePhotos and videos of Taboo’s performance can be found here.

    In September, Grammy-award winner Taboo of the Black Eye Peas performed at the Relay For Life of Haderslev, Denmark, one of the largest Relays in the world. While there he spent time with young cancer patients at the National Hospital of Denmark. 

    Taboo is a survivor of stage 2 testicular cancer. 

  • 182 DetermiNation runners participate in NYC marathon, including a lung cancer patient

    Two hours, 26 minutes, and 53 seconds is all it took for one American woman to break a 40-year record and win the TCS New York City Marathon on Nov. 5. While she was running for a dream, 182 other athletes from Team DetermiNation -- including seven cancer survivors -- were running for a world without cancer.

    According to Ramon Bermo, our director of endurance events and head coach, those DetermiNation runners have collectively raised more than $600,000 this year. One of the seven survivors, Glenda Frazier, is in treatment for Stage 4 lung cancer. She is a veteran marathon runner.

    Top supporters included a team of employees from Morgan Stanley, a leading global financial services firm, whose runners have raised about $600,000 over the past eight years.

    If you’d like to run in the United Airlines NYC Half marathon on March, 18, 2018, or the New York City Marathon on Nov. 4, 2018, as a DetermiNation participant, please contact Ramon

    To see photos from this year’s NYC Marathon visit this Facebook page

    PHOTOS: Pictured in the top image are members of the Morgan Stanley and Friends team, this year's top fundraisers. In the smaller photo is Glenda Frazier, who received the Wendy Marley Keep Breathing Award from Wendy’s family. Wendy was one of our DetermiNation speakers last year. Sadly, she passed away five weeks after sharing her words. The Society honored her memory this year with an award in her name. 

  • New survivor videos demonstrate how we are attacking cancer from every angle

    In addition to the debut of our new television commercials, "Years" and "Used To" on September 18, our multifaceted digital campaign launched on October 16. This second phase of the campaign is a continuation of the work we have set out to accomplish: build awareness of the many ways we are attacking from every angle and increase donations to the ACS.

    We now have six new videos featuring men and women who have survived cancer, in some cases multiple diagnoses. A seventh video featuring Otis Brawley, MD, our chief medical officer, will be posted soon. It will explain what makes ACS the leader in research breakthroughs, and why fighting all cancers is a key part of that.

    All videos ask people to donate so that we can continue saving lives. You can find them at Chances are you have already seen some of these on social media sites.

    Featured in these videos are:

    • Jim Bond of Ohio, a longtime ACS volunteer, who was diagnosed with multiple myeloma more than 25 years ago. ACS-funded research led to the drug that saved his life.
    • Delmar, who spent 100 days at our Hope Lodge community in Charleston, S.C. during his stem cell treatment.
    • Vanessa Ramirez, an ACS CAN volunteer, who was diagnosed with ovarian cancer at age 23, while in college. She knows how important early detection of the disease is, and she works with lawmakers to ensure that cancer screenings are available to all.
    • Joya Harris, an ACS staffer, who was diagnosed with breast cancer when her children were 3 and 5. Fear, she said, was making her sicker than her cancer. She needed facts and she got them when she called our call center in the middle of the night. She will never forget the people who answered her questions with such knowledge and empathy.
    • Nan got involved with ACS after losing both parents to cancer. She helped start a Relay For Life event in Virginia. For 25 years she told everyone about all the services the ACS offers. Then, two years ago, she was diagnosed with cancer. 
    • Judy, who survived breast cancer twice and bladder cancer once. She provides a testimonial about Road To Recovery. She says she was more concerned about transportation to treatment than she was her cancer diagnoses. For a year and half, volunteers got her to and from her lifesaving treatment.

    Each of these 90-second videos demonstrate a specific angle in our holistic attack on cancer. You will see that these six survivors represent different ethnicities, genders, ages, and socioeconomic status. That's because cancer does not discriminate; no one is immune from cancer.

    Resources and trainings - sign up now for the updated Sharing Our Story workshop

    Refreshed Sharing Our Story trainings are now available to staff and volunteers. This 90-minute instructor-led training will help you answer the question: "What does the American Cancer Society do?" Participants will have the opportunity to craft and share their personalized response and get peer feedback. Volunteers can register via our Volunteer Learning Center.

    More about our Masterbrand campaign

    November 13 marked the important shift in our campaign from a "learn more" call to action to a "donate now" message supporting the start of our end-of-year fundraising efforts. The new focus comes at a critical time of year when people are more likely to increase charitable giving and are looking to make tax-deductible donations before the close of the calendar year. The shift in our messaging signals to consumers that the season of donating is upon us and presents a clear ask to support our life saving work.

    This overarching Masterbrand campaign includes TV and print ads in English and Spanish, internet banners, display ads for mobile and desktop computers, radio spots, and content on our own websites. Just as we fight cancer from every angle, our request for donations will reach the public from every angle possible.

  • Coaches vs. Cancer® and NABC celebrate 25 years of teaming up against cancer

    What started as a vision to challenge fans to pledge money in the fight against cancer by legendary former University of Missouri basketball coach Norm Stewart, has evolved over the past 25 years into the national program Coaches vs. Cancer, with more than 2,000 coaches involved and more than $110 million raised to fight cancer.

    In 1993, the American Cancer Society and the National Association of Basketball Coaches (NABC) teamed up and adopted Stewart's concept, transforming it into a nationwide effort to unite coaches across the country with the common mission to beat cancer. As a result, funds raised over the past 25 years have helped the American Cancer Society provide patients with more than 335,000 rides to treatment as part of the Road to Recovery program and more than 450,000 free nights at Hope Lodge facilities.

    Stewart founded Coaches vs. Cancer after his personal battle with colon cancer, to rally coaches and fans to help make a difference in the fight against cancer.

    "We are celebrating the 25th anniversary of Coaches vs. Cancer with the tipoff of the 2017-18 season," said Sharon Byers, chief development and marketing officer. "Thanks to the efforts of Norm Stewart, this program has become a national movement of coaches uniting, alongside fans, students, and communities, in the fight against cancer," she said.   

    Basketball fans attending the sell-out Nov. 10 season opener against Iowa State were given gold Coaches vs. Cancer 25th anniversary towels. A special CvC 25th anniversary video featuring Stewart debuted at halftime, and will be shown at every home game this season.  A second one featuring numerous coaches also has been created. Both videos promote Suits & Sneakers Week and the CvC 3-Point Challenge.

    Shortly before the game started, a bronze statue of Stewart was unveiled outside Mizzou Arena. The bronze statue features him pointing with his right hand, index finger extended — probably in the direction of an official, Stewart joked. Stewart coached Mizzou from 1967 to 1999 and won more than 630 games in his Hall of Fame career. He helped lead the Tigers to 16 of its 26 all-time NCAA tournament appearances and 19 Big 8 tournament championships.

    Read more coverage of the event here.

    TOP PHOTOS: A Coaches vs. Cancer banner was displayed at the season opener inside Mizzou Arena in Columbia, MO. On the right, in front of the statue of Stewart is, left to right, NABC Executive Director Reggie Minton, CvC founder Norm Stewart, CvC director Natalie Morrison, and retired coach and CvC council member Bobby Cremins.

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