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Sept. 13: A conversation about childhood cancer & communication

How to improve parent-physician conversations and reduce stress.

On Monday, Sept. 13, from 11 a.m. to noon ET, one current and one former grantee who focus on childhood cancer research will have a conversation with our colleague, Dr. Susanna Greer, senior scientific director, Clinical Cancer Research, on the social audio app Clubhouse. (Click here to learn about the Clubhouse app.)

Join here and feel free to share the link with your partners and networks. There will be an audience Q&A for the last 15-20 minutes.

Speakers and their topics will be:

  • Jennifer Mack, MD, MPH ,  Dana-Farber Cancer Center, Boston Children’s Hospital; “Communication between physicians and parents of children with cancer”
  • Anne Kazak, PhD, ABPP , Nemours Children’s Health System; “Medical traumatic stress in families of children with cancer”

  • Seeking: African American/Black caregivers for paid focus groups

    ACS is hosting online conversations this month and next to help us  better support cancer caregivers.

    The American Cancer Society wants to better understand how we can support people who provide care for a loved one with cancer, and we are hosting a series of confidential, paid online focus group conversations to learn more. 

    We’re looking to connect with African American or Black adults ages 18 and older who are currently providing care or have provided care in the past to someone with cancer. 

    Through these conversations, we are looking to understand:

    • Participants’ experiences caring for someone with cancer
    • Their unmet needs as a caregiver
    • Opinions on how we can best meet caregiver needs

    Here are the details:

    • Location: Zoom
    • Time commitment: 90 minutes or less
    • Reward: $50 payable by check
    • Confidential: No names will be used in our reporting and the information will not be shared with the person the participants cared for.

    Here are the dates: 

    • August
      1. Monday, August 30: 2 – 3:30 p.m. EST
      2. Tuesday, August 31: 5:30 – 7 p.m. EST
    • September
      1. Thursday, September 2: 10 a.m. – 12:30 p.m. EST
      2. Tuesday, September 7: 5:30 – 7 p.m. EST
      3. Tuesday, September 14: 2 – 3:30 p.m. EST
      4. Tuesday, September 21: 5:30 – 7 p.m. EST

    Here’s how to participate: Email Asher Beckwitt, PhD, at asher@asherconsult.com.

    Learn more - and share!

    Read this recruitment flyer and feel free to share it.


  • Sept. 9: ACS National Consortium to hold second Issue Hub

    Learn steps health care systems can take to better prepare for future disruptions.

    Register now for our Sept. 9 webcast to hear leading clinicians and researchers discuss vulnerabilities within our nation’s public health and healthcare systems that contributed to the decrease in cancer screening and care during the pandemic, as well as the further exacerbation of inequities. 

    Panelists will also explore and showcase concrete action steps that can be taken to build resilience in our public health and health care systems. These tangible solutions will not only prepare us for any ongoing or future disruptions to the delivery of cancer screening, diagnostics, and care, but will also aid in appropriately addressing persistent disparities. 

    This Issue Hub #2 is free and open to all, and will run from 1 to 2:30 p.m. EST.

    Discussion objectives include:

    • Understand where there are weaknesses and/or vulnerabilities in the U.S. health care system that worsened outcomes in cancer screening and care during the COVID-19 pandemic.
    • Identify steps for strengthening our health care systems to be better prepared and equipped to address future disruptions (e.g. pandemics, natural disasters, etc.).
    • Learn how some systems have successfully navigated cancer screening and care during the pandemic and improved outcomes.

    The American Cancer Society (ACS) National Consortium is developing bold but sensible recommendations toward the safe and equitable recovery of cancer screening and care during the COVID-19 pandemic.

    On June 1, the consortium welcomed over 300 attendees to participate on our inaugural Issue Hub titled “Accelerating What We Know Works in Cancer Screening and Care.”  Read more about that here. A recording of the June Issue Hub is available here.

    A third Issue Hub will be scheduled later this year.

    About the ACS National Consortium

    ACS and ACS CAN have organized mission priorities and program work to effectively respond to consequences from the COVID-19 pandemic on cancer screening and care. The National Consortium, which focuses on accelerating, strengthening, and mobilizing, is one component of this initiative. It is an issue-focused, time-bound partnership that is dedicated to the acceleration of a national response to the COVID-19 pandemic in relation to its detrimental impact on our collective progress in cancer screening and care across the U.S. Our overall return to screening effort is supported by Genentech, Pfizer, Merck, and the National Football League.


  • Introducing our Patient Support Advisory Council

    This leading group of experts will guide our patient support efforts.

    CEO Dr. Karen Knudsen has convened a group of the nation's leading patient support experts to form our new Patient Support Advisory Council.

    Led by Otis Brawley, MD, Bloomberg Distinguished Professor of Oncology, Johns Hopkins University, and Greg Garber, MSW, LCSW, director of Oncology Supporter Services, Sidney Kimmel Cancer Center at Thomas Jefferson University in Philadelphia, this group will evaluate our Patient Support pillar and help reimagine our direct support to patients undergoing cancer care. 

    Dr. Brawley's name will be familiar to many ACS volunteers and supporters. Before taking the job at Johns Hopkins in 2019, he served as the American Cancer Society's chief medical and scientific officer.

    The Council represents the cancer continuum, with experts in medical oncology, oncology support, population health, caregiver and patient advocacy, health system administration, and public health.

    Here are all members of the Patient Support Advisory Council

    Charter Members (from ACS)

    • CEO Dr. Karen E. Knudsen, MBA, PhD
    • Kael Reicin, MBA, chief financial officer
    • Brant Woodward, interim senior EVP, Field Operations
    • Laura Makaroff, MD, SVP, Prevention & Early Detection, Research & Implementation
    • Chuck Westbrook, SVP, Cancer Control Programs & Services
    • Jennifer Greenwald, MPH, VP, Mission Strategy & Operations, Research & Implementation

    Charter Members (external)

    • Otis Brawley, MD, Bloomberg Distinguished Professor of Oncology, Johns Hopkins University
    • Greg Garber, MSW LCSW, director of Oncology Support Services, Sidney Kimmel Cancer Center at Thomas Jefferson University in Philadelphia
    • Electra Paskett, PhD, Marion N. Rowley Designated Chair in Cancer Research, Ohio State University 
    • Alex Khariton, RT, MBA, SVP of Oncology Services, Sidney Kimmel Cancer Center
    • Terry Armstrong, caregiver/patient advocate
    • Celeste Philip, MD, MPH, deputy director for non-infectious diseases, Centers for Disease Control and Prevention

  • ACS supports vaccination mandates for front-line health care workers

    Far too many deaths could have been prevented by a COVID-19 vaccine.

    As COVID-19 variants cause more sickness and death among those who are not vaccinated across the United States, the American Cancer Society is speaking out in support of vaccination mandates to protect health care providers and cancer patients and their families. Dr. Karen E. Knudsen, CEO of the American Cancer Society and American Cancer Society Cancer Action Network, issued the following statement on July 28:

    “We support mandatory COVID-19 vaccinations for all health care workers. This is urgent. The evidence clearly demonstrates that cancer patients are more susceptible to contracting COVID-19 and suffering from more severe symptoms and complications, including death.

    “Mandatory vaccines for those in health care settings are both appropriate and necessary given the severity of the ongoing crisis and the increasing need for additional action. We are facing a sustained public health crisis that once again is causing COVID-19 and its variants to spread quickly and broadly. The virus is infecting larger and larger numbers of people and leading to far too many deaths that could be prevented with one of the many vaccines widely available nationwide.

    “As a public health organization dedicated to improving the lives of cancer patients and their families, we are particularly concerned about the impact on cancer patients, who are at increased risk of complications from COVID-19. ACS is requiring vaccines for its staff and volunteers who interact with cancer patients and their caregivers at its Hope Lodge residential facilities and in its Road To Recovery patient transportation program. We encourage health systems and other public health organizations to implement similar guidelines as well.

    “We also continue to encourage vaccination among everyone who is eligible, including cancer patients and caregivers in consultation with their health care providers. We must address vaccination confidence among those who are unvaccinated. We especially must ensure all people have equitable access to vaccinations and care by health care workers who have been vaccinated.”


  • Get Screened digital ads launch August 1

    The paid online campaign will run through November.

    The American Cancer Society’s Get Screened public awareness campaign will launch a paid media effort to raise awareness of cancer screening and encourage people to schedule their cancer screening tests starting August 1. The paid campaign will last through November 30 and feature a mix of ads on Facebook and Instagram. 

    The ad buy is possible due to funding from sponsors of our overall screening initiative: Genentech (a member of the Roche Group), NFL, Pfizer, Merck, Novartis, AmerisourceBergen, and Roche Diagnostics. The entire campaign is expected to garner 57 million impressions and drive traffic to cancer.org/get-screened. The target for the campaign is adults 40+ as well as women age 25 and older for cervical screening. 

    Also launching in August is a pilot paid media effort with the Hispanic Communications Network. The three-week campaign will launch August 9 and will target Spanish-speaking women age 25+. The mix of advertising will include digital and paid ads on social media channels as well as placement on LaRedHispana.org. The Hispanic Communications Network is known for their reach to the Hispanic market, especially women, and has been transcreating our Get Screened materials to have maximum impact with this audience. (Transcreation describes the process of adapting content from one language to another while maintaining the source content’s tone, intent, and style.) The campaign is expected to garner more than 5 million impressions and will drive traffic to cancer.org/revisate-ya

    The Get Screened campaign is part of our comprehensive multi-sector movement to dramatically and swiftly increase cancer screening rates. 

    Additional campaign assets are available for use locally to elevate the Get Screened campaign in both English and Spanish.  


  • Now open: Hope Lodge facility in Puerto Rico!

    ​Facility opened doors this week at 30%.

    As Dr. Knudsen shared on Q&A with Dr. K today, we are thrilled to announce that the American Cancer Society Hope Lodge in San Juan, Puerto Rico opened its doors to guests this week.

    The facility opened on Tuesday, July 13, with one guest and a caregiver. The facility will initially accommodate about 30% of its total capacity, with capacity increasing as pandemic conditions in the area improve. We are accepting guests via our referral partners only for now.

    We continue to monitor pandemic conditions in Hope Lodge markets around the country and anticipate more facilities will open in the coming weeks and months. We’ll continue to update staff as more Hope Lodge facilities open their doors to guests, so keep an eye on ACS2Go for updates as they’re available.  

    For more on our reopening plans and criteria, check out this ACS2Go story from June, and take a look at our Hope Lodge key messages

    Reminder: Promoting Hope Lodge reopening in the media and on social

    As a reminder, we are taking a careful approach to sharing the good news about Hope Lodge reopening. We are not planning a national press release or Masterbrand social media posts. Instead, local staff are encouraged to work with their Hope Lodge colleagues to share the news in ways that are relevant to their Hope Lodge facility’s unique reopening circumstances. Supporting resources will be made available to communications and marketing staff in the coming weeks. 

     For questions about reopening, contact the Hope Lodge team: 


  • Hope is back in NYC!

    Hope Lodge NYC is set to welcome back guests in the coming weeks at 30% capacity.

    An intimate gathering of supporters gathered at our Hope Lodge facility in Manhattan on June 30 to celebrate its imminent re-opening.

    The Lodge, which has served 25,530 cancer patients and their caregivers from 50 states and 52 countries since opening in 2007, will be opening its doors to guests in the coming weeks at 30% capacity. 

    After being shuttered for 15 months because of the pandemic, supporters celebrated the reopening with a ribbon-cutting and light breakfast. 

    The event was made possible by the Greater New York City Board and several sponsors, Eisai, Acquis Consulting, Northwell Health, Quest Diagnostics, and TD Bank.

    One hundred and twenty thousand dollars in sponsorships were raised for room renovations and improvements, COVID-related reopening costs, and operating expenses.

    The Jerome L. Greene Family Center on 132 West 32nd St., one in a network of 30 Hope Lodges nationwide, has 60 rooms and has saved guests an estimated $69 million in lodging costs.

    Check out one example of the TV coverage: ABC7 New York.

    TOP PHOTO: Pictured, from left to right: Kris Kim, ACS COO; Chloe Lipman, VP, Development, in NYC; David Kaufman, Greater NYC Area Board Chair - Acquis Consulting Group; Andrew Bregenzer, Greater NYC Area Board Member - TD Bank; Lynn Jacobson, Hope Lodge volunteer; Lorraine Katt, senior manager Hope Lodge NYC; Teresa Cronin, Eisai; Sandy Diamond, Hope Lodge volunteer; and Valerie Burger, Northwell Health. 

    SMALLER PHOTO: David Kaufman, Greater NYC Area Board Chair.

  • ACS collaborates with Genentech and patient groups on lung screening campaign

    Campaign aims to double lung cancer screening rates.

    The American Cancer Society and the National Lung Cancer Roundtable (NLCRT) are teaming up with Genentech and lung cancer patient advocacy groups on a new “Screen Your Lungs” public awareness campaign to address the cultural stigma around smoking and encourage people at risk for lung cancer to get screened.

    Lung cancer is the leading cause of cancer related mortality. Despite evidence that early detection can improve outcomes, lung cancer screening rates among people considered at risk for lung cancer – people ages 50-80 with a > 20 pack years smoking history – are below 10%.

    The campaign launches today with a new video PSA and website, www.screenyourlungs.org. The PSA seeks to motivate people at risk for lung cancer to get their lungs screened by transporting them back to a time when smoking was often part of everyday life. The creative intentionally avoids judgement about individuals’ smoking history.

    The initiative is a first of its kind joint effort between ACS, the NLCRT, Genentech, the American Lung Association, GO2 Foundation for Lung Cancer, and LUNGevity Foundation. 

    For more information about the campaign, connect with Jennifer Lombardo. And for information on the NLCRT, contact Lauren Rosenthal


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