Tune in Tuesday, Dec. 4, 11 a.m. ET, 10 a.m. CT and PT
Monday, Dec. 3, marks the start of Cancer Screen Week, an important public health initiative to increase awareness of the lifesaving benefits of early cancer detection through recommended screenings.
The initiative was started last year as a collective effort by ACS, Stand Up To Cancer, Rally Health, and Genentech. In its first year, thousands of consumers took an online pledge to get screened.
This year’s plans include an interview with Chief Cancer Control Officer Rich Wender, MD, on ABC’s The View. Rich will be discussing cancer screening with the show’s celebrity hosts - Whoopi Goldberg, Sunny Hostin, Joy Behar, Sara Haines, Paula Faris, and Meghan McCain. Tune in to watch on Tuesday, Dec. 4! The talk show airs at 11 a.m. ET, 10 a.m. CT and PT.
The core partners will provide social media amplification and earned media outreach to support the campaign. This year there will be a greater emphasis on reaching diverse communities, with materials and media interviews being conducted in Spanish and English. As part of that effort, ACS Board Member Carmen Guerra, MD, will be interviewed by Healthline.com, among others.
With the help of ACS CAN, elected officials will do their part to show the importance of cancer screening, too. On Monday there will be a national proclamation highlighting Cancer Screen Week by the National Lieutenant Governors’ Association, and Illinois state representative Marcus Evans will issue a Cancer Screen Week state proclamation, along with similar announcements in Oregon, Colorado, California, Connecticut, Hawaii, New York, and Rhode Island.
Cancer Screen Week is an ideal opportunity for everyone to think about their personal risks and to talk with their doctors about screening options.
Please share the news about Cancer Screen Week on your social channels using #CancerScreenWeek. The url to share is: https://www.cancerscreenweek.org/