This year, ACS is the sole beneficiary of the new INFINITI coaches challenge called Timeout.
We are thrilled to announce that INFINITI has named Coaches vs. Cancer the exclusive charity of choice for its new INFINITI Timeout challenge featuring 48 NCAA Division I basketball coaches. And, it is guaranteeing us a total of $1 million in support of our life-saving mission.
The competition runs from Jan. 14 to 9 a.m. ET on March 11, and the coach with the most votes at the end of the program will receive $360,000, second place $150,000, and third place $90,000. These funds will be donated to Coaches vs. Cancer on their behalf, and coaches may restrict where the money goes, e,g. Hope Lodge, pediatric cancer, etc. The remaining $400,000 of the $1 million pledge will be raised through a variety of activities.
Vote here! Vote once every day, or vote via Twitter and Instagram. For social media voting, post yourself taking a timeout and include #TIMEOUTFTW and the coach you want to vote for (i.e #CoachFirstNameLastName). Find your coach-specific hashtag here. Here are the rules.
This expanded campaign titled “Timeout” is made possible through a partnership among the National Association of Basketball Coaches (NABC), NCAA®, ESPN, and the American Cancer Society.
The campaign asks coaches, universities, alumni, and fans to participate in defeating everyone’s rival – cancer – by taking a “Timeout for the Win.” It is being promoted on national TV, digital, and social channels.
With 48 NCAA Division 1 men’s basketball coaches competing for fan votes to win the bragging rights, this competition consistently harnesses the competitive nature of fans, schools and coaches so that, regardless of their biggest on-court rivals, everyone comes together in the fight against cancer. In the past, coaches selected their own charities, with a handful choosing Coaches vs. Cancer.
“Now in our ninth year in partnership with the NABC, NCAA, and ESPN, we look forward to another successful season of raising money for the American Cancer Society,” said Phil O’Connor, director, INFINITI Marketing Communications and Media. “Once again, we encourage fans to take a timeout from their daily lives to vote for their favorite coaches in this friendly competition that supports the fight against cancer.”