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At Summit, Regions share examples of innovation

Watch each Region's video!

Volunteers and staff attending the 2019 Volunteer and Staff Leadership Summit in Dallas last week were treated to a session on Innovation: What Innovation Means, Why Innovation Matters, and How Innovation Works. The inspirational session featured Julia Paige of Google, director of YouTube Social Impact.

replay of her conversation with the South Region's Executive Vice President Jeff Fehlis is now available. In addition, attendees were treated to videos developed by each ACS Region to highlight a recent innovation success. Descriptions of each success and a link to their videos are below:

North Central Region: ResearcHERS

This spring, North Central Region is launching an exciting campaign called ResearcHERS: Women Fighting Cancer. This program will serve as a research funding initiative that bridges the gap between critical cancer research, and the dollars needed to fund it, by engaging women leaders to fundraise and by encouraging women and girls to pursue careers in science. It is women helping women in the fight against cancer.

Northeast Region: #ShareYourScreen

Last March, the Northeast Region launched the Share Your Screen social media campaign in support of Colorectal Cancer Awareness Month. People were asked to share a photo of their phone screens tagged with #ShareYourScreen to raise awareness of the importance and impact of colorectal screenings. Through the efforts of staff and volunteers across the country, nearly 1,000 posts tagged with #ShareYourScreen were shared, resulting in more than 1.5 million impressions on Twitter alone.

North Region: Corporate Partnership Opportunities

When the vice president of Affiliate Operations at Renewal by Anderson was diagnosed with breast cancer this past year, the company knew they needed to rally around her to support her in the fight. Renewal by Anderson partnered with ACS and a platform called Frontstream to quickly and nimbly launch "Wear Pink, Save Lives," with their 96 nationwide locations raising more than $207,000 for ACS in honor of their leader.

Southeast Region: #GoldTogether

The childhood cancer and Relay For Life communities come together in the grassroots #GoldTogether program, allowing a Relay team at select events to restrict their funds raised to childhood cancer research, support services, and awareness, as well as cancer prevention targeting children. This program has helped drive revenue, raising more than double the national team average for Relay For Life last year.

South Region: 10,000 Nights of Hope

In 2018, the CEOs Against Cancer Gulf Coast chapter created a unique campaign benefiting Houston's Hope Lodge, while directly reaching leaders of industries and communities that have not previously engaged with ACS. By focusing on messaging that quantified what a donation to Hope Lodge Houston would mean in terms of tangible impact, e.g., $50 equals one night of lodging, the 10,000 Nights of Hope campaign raised awareness and more than $25,000 for Hope Lodge Houston in its first year.

West Region: Expanding Partnerships

The Seattle area's corporate relations and community development teams have recently leveraged and expanded their relationship with a local Seattle tech startup. They grew a relationship with this partner from a $3,000 Making Strides team and $5,000 event sponsor, to a robust relationship incorporating cause marketing, workplace giving, and customized engagement opportunities.

During breaks in the Summit, attendees were treated to innovations and ideas tables featuring the following: 

  • A preview of the interactive Volunteer Community – coming soon!
  • A review of the Innovation Library and how to access it through staff partners
  • A tour the Catchafire Skills Based Volunteer Recruiting platform
  • Lessons on how to search for Area Board Resources on MySocietySource
  • A primer on how to support ACS CAN and our legislative agendas
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