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How ACS is marking Breast Cancer Awareness Month

Here's what you need to know if someone asks: "What's ACS doing about breast cancer?"

October is one of the busiest months at the American Cancer Society. Below is a run down of what we have going on and how we are making an impact in the fight against breast cancer. 

  • Engaging Partners: We have engaged more than 30 corporate partners in our shared fight. In the coming weeks you will see many marketing campaigns that are expected to raise more than $5 million dollars. Key activations include Chevrolet’s #IDriveFor campaignDenim Days Sponsored by Buckle, and Shoe Carnival.
  • Making Strides Against Breast Cancer: Since 1993, more than 15 million walkers in the U.S. have helped raise more than $935 million to help save lives from breast cancer. This year we have more than 200 events across the nation. Find one near you!
  • Real Men Wear Pink: Last year, more than 3,500 candidates raised more than $9.5 million. As a RMWP candidate, these men commit  to wearing pink throughout October, raising awareness for the cause through their social media networks, and raising a minimum of $2,500. Check out the leaderboard for early standings. We are celebrating Real Men Wear Pink Day on Thursday, October 10. That's when candidates will make a collective splash by “turning their cities and social media pages pink” on the same day. 
  • A boost from celebrities: ACS welcomes World Boxing Champion Oscar De La Hoya as its new Real Men Wear Pink celebrity ambassador. Oscar lost his mom to breast cancer. We also have a new celebrity influencer campaign this month involving such notable figures as actress Kristin Chenoweth; musical entertainer DJ Khaled; musician French Montana; breast cancer “Thriver” Nalie Agustin; and fashion icons Jhené Aiko and Kerby Jean-Raymond of Pyer Moss. They will be designing and promoting their own exclusive breast cancer T-shirts, with all proceeds benefitting ACS. 
  • Words With Friends: Zynga, the San Francisco-based creator of social games is supporting BCAM with a social media campaign called #WordsWithHope. Each day they will feature new words and quotes from people who been affected by breast cancer. They include: Talia Balsam, Pat Benatar, our own Sharon Byers (see photo at the top), Katie Couric, Regina Dugan, EMM, Roxane Gay, Melissa Gilbert, Neil Giraldo, Judy Greer, Sally Hawkins, Alice Hoffman, Olivia Newton-John, Betsey Johnson, Billie Jean King, Purnima Kochikar, Sharon Lawrence, Julianna Margulies, Deepthi Menon, Carol Mills, Alanis Morissette, Phuong Phillips, Amy Poehler, Melissa Rivers, Janice Roberts, Kendra Scott, Ellen Siminoff, Jaclyn Smith, Taryn Southern, Mindy Sterling, Alison Sweeney, Chandra Wilson, Rita Wilson, and Trisha Yearwood. Learn more in this press release, in which Rich Wender, MD, our chief cancer control officer, is quoted.
  • Advocacy: ACS CAN is helping make breast cancer a national priority by continuing to work with Congress and every state legislature to increase funding for breast cancer research and prioritize funding for lifesaving breast cancer screenings.
  • Health Equity: Through our Community Health Advocates implementing Nationwide Grants for Empowerment & Equity (CHANGE) program, we fund community health centers across the country to increase breast cancer screenings and follow-up care. To date, CHANGE grants have supported the implementation of 3.2 million evidence-based interventions in more than 270 health systems, and have contributed to 915,000 cancer screenings across the nation. Stay tuned for announcements in the coming weeks around additional partnerships with corporations to empower communities with the resources to identify and address the factors impacting breast cancer disparities. 
  • Research: We support breast cancer research breakthroughs by investing millions of dollars each year in innovative research that focuses on prevention, screening, and treatment advances. Currently, we have 162 multi-year breast cancer grants in effect at research institutions across the U.S. totaling more than $67 million. On Oct. 2, we will be releasing Breast Cancer Statistics, 2019-2020. Its accompanying consumer-friendly publication Breast Cancer Facts & Figures will be available that same day on
  • Our national website is a wonderful source for people wanting to know more about breast cancer, from how to prevent and treat it, to joining our fight by becoming a volunteer. Learn more about how the American Cancer Society is leading the fight against breast cancer by visiting

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