He lost his mom to breast cancer when he was 17 years old.
Oscar De La Hoya, former world boxing champ and now CEO and chairman of Golden Boy Promotions, has been named our first, national ambassador for our Real Men Wear Pink (RMWP) campaign.
Watch his video here.
Through video messaging on social channels, he will be helping us raise awareness and encouraging people to donate to the cause, as well as raising money himself.
"The Real Men Wear Pink campaign is very personal for me, having lost my mother to breast cancer in 1990," said De La Hoya. He was just 17 years old. "I've always been committed to giving back and am dedicated to doing what I can to draw awareness and contribute to the fight against breast cancer, a fight I consider to be the biggest fight of my life."
De La Hoya is known around the world not only as one of the best fighters of his era, but as an elite promoter, astute businessman, and active philanthropist. He has a passion for philanthropy, having started the Oscar De La Hoya Foundation in 1995 to help improve the quality of life for those living in disadvantaged communities around the greater Los Angeles area. The Foundation supports the Oscar De La Hoya Animo Charter High School, the Cecilia Gonzalez De La Hoya Cancer Center, and the Oscar De La Hoya Labor and Delivery Center and Neonatal Intensive Care Unit, as well as numerous after-school programs that guide youth toward leading positive lives.
"Oscar De La Hoya knows and understands the immense impact cancer has on families," said Sharon Byers, our chief development, marketing & communications officer. "He has a deep passion to help others and we couldn't be more proud to have him as an ambassador for the American Cancer Society. Funds raised from the Real Men Wear Pink program will empower us in the fight against breast cancer from every angle with programs, services, and research designed to improve and save lives."
A portion of the proceeds from De La Hoya's fundraising will go to the Cecilia Gonzalez De La Hoya Cancer Center at White Memorial Hospital in tribute to his mother.
The 10-time World Champion in six weight divisions retired in 2009. He was nicknamed "The Golden Boy of boxing" by the media when he represented the U.S. at the 1992 Summer Olympics in Barcelona, where he won gold.
In 2018, Real Men Wear Pink raised more than $9.5 million to further American Cancer Society's fight for a world without breast cancer. For more information or to join Real Men Wear Pink visit realmenwearpinkacs.org.