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The Young and the Restless launch a breast cancer storyline with help from ACS

J. Leonard Lichtenfeld, MD, MACP, our deputy chief medical officer, has been reviewing the medical content for accuracy

On the Jan. 9 episode of The Young and the Restless, CBS’ most watched daytime drama, the character played by actress Sharon Case shared with her boyfriend that she has breast cancer. It will be the support from Sharon’s family and friends in the coming weeks that help her remain positive, according to an article on

"The Young and the Restless approached us to do a breast cancer storyline, which will run from January through October, Breast Cancer Awareness Month," said Kathi Di Nicola, director of media relations, the lead on this project.

She said Dr. Len has been reviewing the medical content to make sure it’s medically and scientifically accurate. "The show will feature our website and some of our materials over the next ten months. Other aspects of the partnership are still being finalized, but it’s a great relationship for us and meaningful exposure, reaching 175 million viewers a year with accurate information about breast cancer signs, treatments, and more," Kathi explained.

The Young and the Restless, now in its 47th season, has tackled important issues, such as AIDS, alcoholism, and domestic abuse. There will be a public service announcement (PSA) from CBS Cares and the American Cancer Society that will feature Sharon Case prominently at the end of the January 9 episode. CBS Cares produces television PSAs that usually feature performers from CBS Television Network programming.  

Congrats to Kathi, as well as staff in marketing, social media, Making Strides Against Breast Cancer, and others, who are helping make this happen!

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