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New Raise Your Way platform coming in 2021

Seeking fundraisers to participate in a new platform pilot.

Raise Your Way is the American Cancer Society’s do-it-yourself fundraising program that lets you turn any activity into a fundraiser and take action for lifesaving change in the fight against cancer. Anyone can create, share, and manage a personalized fundraiser entirely on their own – quickly and easily. 

Raise Your Way will be shifting away from GoFundMe Charity (GFMC) as GoFundMe sunsets their charity fundraising platform in 2021. The new and improved Raise Your Way platform will offer even more functionality and flexibility, allowing you to create and manage fundraisers – and have fun doing it!

The GFMC platform will continue to operate until December 31, 2021, by which time all Raise Your Way activity will be hosted on our new platform. Note that GoFundMe Charity campaigns will not be transferred to GoFundMe.com.

Key dates

  • March 31, 2021: GoFundMe Charity API will be sunsetted.
  • June 30, 2021: Last day to start a new campaign through the GoFundMe Charity hosted platform.
  • September 30, 2021: Last day GoFundMe Charity-hosted Raise Your Way campaigns/donate buttons can accept online donations, and last day for recurring donations to process.
  • December 31, 2021: Last day GoFundMe Charity data is accessible via the GFMC Report Center.

We are currently exploring several providers with deep industry experience and exciting offerings to build a new Raise Your Way program. More information will be shared on our Society news channels once available. 

Additionally, we will begin piloting key fundraising events on the new platform in the second quarter of 2021. If you have a Q2/Q3 2021 fundraiser that you would like to offer up to participate in the pilot program, please reach out to Elaine Tully, digital product manager.

If you have any questions, review the Raise Your Way Messaging & FAQ document


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