​Campaign will feed tools to partners to foster awareness with consumers.

The National Association of Chain Drug Stores, along with leading health organizations ‒ the American Cancer Society, the American Diabetes Association^® (ADA), the American Heart Association, and the Food is Medicine Institute at the Friedman School of Nutrition Science and Policy at Tufts University ‒ have launched Nourish My Health, a national public education campaign focused on helping Americans embrace the protective health benefits that nutritious food provides in reducing the risk of diet-related conditions, including heart disease, diabetes, and many types of cancer. Poor nutrition is the number one cause of poor health outcomes in the United States, with billions of dollars spent annually on preventable, diet-related diseases.

The integrated campaign was conceived and developed as a commitment by NACDS to the 2022 White House Conference on Hunger, Nutrition, and Health and the associated national strategy to end hunger, improve nutrition, and reduce diet-related diseases. Nourish My Health will seek to reach millions of Americans, including those who live in rural areas and/or communities that are underserved, focusing on regions with disproportionate risk of diet-related diseases. The campaign will amplify the importance of preventive screenings and raise awareness of the power of nutritious food as a part of lifestyle changes to improve health outcomes.

The campaign website, NourishMyHealth.org, will serve as the campaign hub for information and resources from the American Cancer Society, the American Diabetes Association^®, and the American Heart Association. It will also feature the Healthy Food Guide and a five-question food and nutrition security survey from the Food is Medicine Institute at Tufts University through a digital platform hosted by Higi, a health engagement company.

“The link between diet and cancer is often overlooked,” said Laura Makaroff, senior vice president of cancer prevention at the American Cancer Society. “An estimated four to five percent of cancer cases can be attributed to a poor diet. A healthy diet can reduce the risk of several types of cancer and improve overall quality of life.”

Currently, more than 10 chain pharmacy companies have indicated their intent to participate at select locations through the end of the year, leveraging scheduled wellness events, immunization clinics, and American Diabetes Month in November.