The Atlanta Braves Major League Baseball team and the American Cancer Society have launched a multi-year partnership called "Cover Your Bases" to educate fans about cancer prevention. As part of it, 11 sunscreen stations for public use have been stationed around SunTrust Park (pictured in the smaller photo), the Braves will celebrate Breast Cancer Awareness Day, and several fundraising activities will be promoted.
The three pillars of the "Cover Your Bases" campaign are focused on early detection and prevention of cancer, including healthy eating and active living, sun safety, and screenings.
"Cover Your Bases" will be executed through co-branded PSAs, in-ballpark promotions, and online messaging, with opportunities for fans to make donations to the Society.
"We are honored to partner with an organization that does such incredible work," said Atlanta Braves Vice President of Marketing Adam Zimmerman. "The campaign will be a great start to raise awareness for cancer prevention in Braves Country, and we will continue to identify opportunities to support this mission in hopes of ultimately saving many lives."
Sharon Byers, our chief development and marketing officer, "With the help of partners like the Atlanta Braves, we're able to reach more people and strengthen our cancer prevention efforts. The Cover Your Bases campaign is an opportunity for us to educate baseball fans on how to reduce their risk of many types of cancer by making healthy choices, and being sun smart."
Learn more by watching this video interview with Sharon Byers, our chief development and marketing officer..
About Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 15 division championships, five National League pennants, and a World Series title. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.