Remember all of the reminders we put on My Society Source, urging your and your friends and family to cast votes in the INFINITI Coaches' Charity Challenge and the Round by Round Bracket Challenge during March Madness? Well - here is the evidence that it's all worthwhile!
The amount on the check is a little hard to read, but it is $724,785, made out to Coaches vs. Cancer (CvC). Rich Wender, MD, our chief cancer control officer, accepted the donation on behalf of the Society during a presentation at INFINITI corporate headquarters outside Nashville, TN, on August 1.
Since our partnership began in 2010, INFINITI has given the Society more than $5 million!
Thank you to all who cast votes, round by round, for NCAA® basketball teams, and for casting votes for the NCAA® Division I men's basketball coaches who had selected Coaches vs. Cancer as their charity of choice in the annual INFINITI Coaches' Charity Challenge.
In the Round by Round Bracket Challenge, INFINITI makes a donation to CvC for every correct NCAA Men's Basketball Tournament bracket pick a fan makes, up to $700,000. In the Coaches' Charity Challenge, INFINITI partners with the ESPN to invite fans to vote for their favorite NCAA Division 1 men's basketball coach and his selected charity, from January – March. Top vote-getter this year, for the second year in a row, was Head Coach John Beilein of the University of Michigan Wolverines, and Beilein's charity, the ChadTough Foundation, received $100,000.
In conjunction with CvC, INFINITI last year presented the second annual Hardwood Heroes basketball game in April, giving two teams of cancer survivors the opportunity to play on the same floor as Final Four participants at University of Phoenix Stadium to raise awareness in the fight to end cancer. Two of Hardwood Heroes players were present at INFINITI Americas Headquarters for the donation presentation
INFINITI Motor Company Ltd. is the luxury vehicle division of Japanese automaker Nissan.INFINITI officially started selling vehicles on November 8, 1989, in North America. The marketing network for INFINITI-branded vehicles now includes dealers in more than 50 countries. It is headquartered in Hong Kong, and Its automobiles are currently built in manufacturing facilities in Japan, the U.S., United Kingdom, and China.
TOP PHOTO: From left, Rich Wender, MD, our chief cancer control officer; University of Michigan Wolverines Coach John Beilein; Hardwood Heroes cancer survivors Mike Thompson and Melissa Kovalesky; and Phil O'Connor, INFINITI's director of Marketing Communications and Media.