Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, to celebrate the history, culture, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean, Central America, and South America. As the Society deepens its engagement with multicultural communities, the impact of reaching the Hispanic/Latino community cannot be overstated. Consider these facts:
- Nearly 58 million people in the U.S. are of Hispanic/Latino heritage. At nearly one-fifth of the population, growth in the Hispanic/Latino community accounts for half of the total U.S. population growth since 2000. Sixty-six percent of Hispanics/Latinos are U.S. born and 37 million Hispanics/Latinos speak Spanish at home.
- Hispanics control 1.5 trillion in annual buying power, which is more than all but 11 countries – worldwide!
- Cancer is the leading cause of death in the Hispanic/Latino community in the U.S.
In recognition of Hispanic Heritage Month, our MiACS Employee Engagement Group (EEG) is proud to share a few highlights of the Society's work across the country:
- After a successful multicultural pilot, Relay For Life® of Winter Garden, FL now has a Spanish Relay For Life webpage, connecting us with new volunteers and donors.
- Through the NFL/ACS CHANGE Grant program, the Visiting Nurse Association of Central Jersey Community Health Center Inc., provides culturally and linguistically appropriate prevention education and screening navigation to increase screenings among Hispanic/Latino patients.
- The Pfizer Foundation has awarded the American Cancer Society a two-year, $1 million grant to highlight the role of navigation and patient support to underserved Hispanic/Latino women in Los Angeles. The grant also prioritizes African American women in the Hampton Roads region of Virginia.
- For the sixth consecutive year, the LA market communications team partnered with Los Angeles Magazine to promote early detection guidelines. This year's issue features Latina Society and ACS CAN volunteer Eve Castillo in a three-page article highlighting bilingual volunteer opportunities and a Q&A about HPV cancer screening.
- The Society now has partnerships in the top 25 Hispanic media markets. Collaborations with media sponsors Telemundo and Univision, as well as large publications such as La Opinion and La Prensa, have increased Hispanic/Latino participation and revenue at Making Strides Against Breast Cancer, Relay, and Real Men Wear Pink events across the country.
- For the second year in a row, the Society was a sponsor of the National Council of La Raza's (now named Unidos US) National Conference and Latino Family Expo. In addition to cultivating a partnership with the health conference of Unidos US, 25,000 attendees were reached with cancer prevention and early detection information.
- And finally, as we hold our colleagues in Puerto Rico in our hearts during their recovery from Hurricane Maria, we congratulate Executive Vice President Lillian Santos, PhD, and her team, who have grown their CEO's Against Cancer chapter to 35 CEOs, provided lodging to over 1,900 cancer patients at their Hope Lodge, and are operating their very own patient services center.
Want to learn more about engaging the Hispanic/Latino community in your area?
For more information, contact Denise Hockaday, Inclusion Strategy consultant.