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Social media resources to help you tell the ACS story

Telling the ACS Story is an integrated effort to educate and equip volunteers and staff with information and resources to share our work and stories about our impact in the fight for a world without cancer. 

As part of that roll-out, the social media team has developed new resources to help you learn more about our social media strategy, best practices for sharing social content, and social content starting points to help tell the ACS story. 

Important note! We are not asking or encouraging anyone to open social media accounts. Rather, these resources are designed for volunteers and staff who are already using social media, and want to talk about the American Cancer Society's work on their personal network.

These resources are posted on the Brand Toolkit:

  • ACS Social Media Tips + Best Practices
    • Learn more about how the American Cancer Society approaches each social media channel to personalize your own approach.
    • Best practices for content by channel, as well as how to's for setting-up notifications to share American Cancer Society content as soon as it's published.
  • ACS Evergreen Social Content Deck
    • Staff should reference this document to share published American Cancer Society, Relay For Life, Coaches vs. Cancer, or Making Strides Against Breast Cancer content on their personal social media channels.
  • Staff and Volunteer Evergreen Content Deck
    • This "mad-libs style" content deck provides social content starting points that help you talk about a range of the American Cancer Society's work from signature events like Relay For Life to programs like Road To Recovery.
    • This content should be personalized on whichever social media channels you use most frequently so that it represents your own voice.

Use these resources to help highlight our life-saving work and broadcast the message of how we are all attacking cancer from every angle. Thank you!


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