Our top supporter on Twitch raised $20,000 for us in one weekend
Through livestreaming broadcasters on Twitch, YouTube, and Mixer, ACS is expanding its digital fundraising footprint. The livestreaming community is probably a new concept for many of our staff, but an area where there is potential to engage with existing volunteers as well as new supporters.
We are in the beginning stages of creating a presence on Twitch and we offer the ability for anyone to fundraise via an established and secure platform. Twitch is a livestreaming platform extremely popular among gamers.
This year, our top supporter on Twitch – @lilsimsie – raised $20,000 in a single weekend. The Reality Skewed Gamers have raised more than $16,000 for their local Relay For Life event through their YouTube channel. These live streamers have chosen to take up the fight against cancer in these virtual communities, where they are most comfortable and where their talents and skills are best utilized.
The Reality Skewed Gamers (RSG) are led by volunteers whose online names are Finity and Ranger.
“When we first started streaming games, it was all in fun. As events unfolded in the community, we decided that charity fundraising seemed like a great way to bring our community together,” says Finity. They worked closely with Jessica Bloodgood, community manager, who appeared on live streams with them at times.
Finity added, “Working with the American Cancer Society has been a great success and extremely fulfilling. Members of our gaming community have all been affected or know someone who has been affected by cancer. Seeing the amount we were able to raise together helped all the gamers understand that RSG is building a gaming community that actually makes a difference.”
Jessica recognized and embraced this new opportunity and worked with Jeffrey Montegut, senior consultant, Virtual Community Development, to provide a secure fundraising platform that routes donations directly to the Society and credits the appropriate local event. In his role, Jeffrey has aligned with Daniel Widner, vice president, Distinguished Partners, and Maya Alostaz, senior program manager, Innovative Solutions, to develop a comprehensive plan for the Society to partner with titans of the gaming industry while building a grassroots community of gamers and live-streamers who want to fight cancer.
“Over the last several months, we’ve established the Gamers vs Cancer community as the official program through which American Cancer Society volunteers who live-stream on Twitch, YouTube, and Mixer can boost their fundraising totals,” says Jeff. “This is also a tremendous opportunity for us to attract new volunteers to the Society."
Here is how you can help us build a new community on these livestreaming platforms:
Engage with the right type of volunteer: We want to engage with ACS volunteers or potential supporters who are already active on live-streaming platforms.
National Players Council: We are seeking volunteers to join our leadership team to recruit and cultivate the ACS community on Twitch and YouTube. This leadership team will establish an event/campaign concept around which the live-stream community can rally.
Live-stream opportunities: To create a presence in the live-streaming community, we need individuals to live-stream from Hope Lodges and/or ACS events across the country. Is this something you are interested in?
If you or someone you know is an active Twitch and YouTube livestream broadcaster who wants to help develop our grassroots community on these platforms, please contact Jeffrey.