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Help promote Give Blood to Give Time and consider donating blood

​We hope you have been seeing our Give Blood to Give Time ads popping up on the internet.

One features model Cindy Crawford, whose brother died from leukemia before he turned 4 years old. Today, as a spokesperson for the American Red Cross, she helps shine a light on how blood donors play an important role in the battle against cancer.

Another video features Hannah, a young girl who underwent lots of transfusions during her treatment for leukemia. Now in remission, Hannah says: “For every blood donor out there, there is not enough gratitude in the world for you guys. You are giving a life to someone who needs a life, so thank you.”

And, if you have not seen this moving video, watch now

This joint campaign with the American Red Cross was launched on Feb. 10 and continues through Feb. 29. We want people to know that blood donations help patients fighting cancer. Chemotherapy and radiation can damage the body's ability to generate healthy blood cells and cause potentially life-threatening conditions. Blood transfusions from generous donors help to provide patients with critical clotting factors, proteins, and antibodies needed to help their bodies fight back.

Cancer patients use nearly 1/4 of the blood supply – more than patients fighting any other disease – but only 3% of Americans donate blood in a given year.

Here’s how you can help:

  • Schedule a blood donation:  To donate blood, individuals need to bring a blood donor card or driver's license or two other forms of identification that are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in general good health may be eligible to donate blood. If you want to donate platelets, which takes loner than donating blood, watch this video. A whole blood donation takes about an hour from start to finish, but the actual donation itself only takes about 8-10 minutes. Platelet donation may take up to two and a half hours, and a Power Red donation is about an hour and 15 minutes long. A Power Red donation allows you to safely donate two units of red blood cells during one donation. Donors of all blood types, especially type O, and platelet donors are urgently needed. Platelets – a key clotting component of blood often needed by cancer patients, surgical patients, and bone marrow transplant recipients – must be transfused within five days of donation, so there is a constant, often critical, need for platelets to keep up with hospital demand. 
  • Make a financial gift: Give a financial gift to the American Cancer Society to support its comprehensive approach to attacking cancer that includes breakthrough research, free rides to treatment, free lodging near hospitals and a live 24/7 helpline. Or, donate to help the American Red Cross to support the collection and distribution of lifesaving blood products to cancer patients in need.

Visit to do either!

Helping underwrite this is Merck Pharmaceuticals.

If you missed the story about the launch of Give Blood to Give, read this.

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