In an effort to think creatively, the American Cancer Society is launching our first College Streaming Tournament. This initiative seeks to attract new volunteers and new revenue from within the fast growing live-streaming community.
How does it work
The tournament will pit 64 colleges against each other in a bracket-style contest to determine which school’s “streamers” can raise the most support each week and throughout the duration of the six-week challenge. Fundraising will begin on Thursday, April 2, and end on Wednesday, May 13. Campus volunteers and are encouraged to seek out experienced live streamers to represent and support their favorite school in the fight against cancer.
There is no limit to how many streamers a school can recruit. Whether streamers are current students, alumni, admitted students, or just fans of the school, anyone can participate as long as their fundraising is performed via their live-stream channel and utilizes the fundraising page they create at gamersvscancer.org/cst.
Prizes will be awarded to the top four champion fundraising schools. The individual streamer who raises the most money throughout the tournament will win a brand-new gaming chair. Various random prizes will be awarded to streamers throughout the tournament. Based on their fundraising totals, streamers in the tournament will be eligible to earn official Gamers vs Cancer merchandise.
A streamer is someone who has their own live-stream channel and broadcasts regularly to an audience of fans, followers, or subscribers. Most live-streamers can be found on platforms/websites such as Twitch, YouTube, Mixer, or Facebook. Many streamers who would want to play in the tournament will play a video game while interacting with their audience. The audience can see the game screen, as well as the streamer.
How to find Streamers
- Reach out to your local high school or college athletic department and ask if they have an eSports team. Many of their players are likely to have their own live-stream channel.
- Ask fellow volunteers, family, and friends if they watch any streams on Twitch. If they know what you're talking about, they'll get excited and share everything they know!
- Post to your event and personal social media channels that you are looking for Twitch, YouTube, Mixer, or Facebook Live streamers to join the fight against cancer.
- Search Twitch and your city or state to find local streamers.
- Call your local video game retail outlets and/or gaming lounges/arenas. Many of them have their own community of gamers and streamers.
For more information about the tournament, contact Jeffrey Montegut or Nino Cimino at firstname.lastname@example.org or view the College Streaming Tournament Toolkit.