The American Cancer Society Cancer Action Network (ACS CAN) recently launched the first phase of its Spanish transcreated* website.
The ACS CAN Advocacy Communications team led an intensive effort to develop the transcreated website, which was recommended during ACS CAN’s Diversity, Equity, and Inclusion (DEI) strategy planning process as one of several critical ways to support more robust advocacy engagement with Hispanic and Latinx communities. ACS CAN worked with a vendor to determine strategy for an appropriate and authentic level of transcreation.
The website can be accessed by visiting www.fightcancer.org/es and www.juntoscontraelcancer.org/ (Together Against Cancer).
The Spanish transcreated website includes content from high-impact campaigns that was identified as of the greatest interest to Hispanic adults, in addition to key content from states with the highest Hispanic populations.
Additional areas of the website related to access to care, tobacco control, and colorectal cancer will be transcreated in the coming months. It is important to note that the website is just one tactic ACS CAN is developing and enhancing to help support the organization’s DEI efforts.
Please share the Spanish transcreated website with current and prospective colleagues and volunteers. If you have questions or feedback, please contact Trista Hargrove.
*NOTE: While translation focuses on replacing the words in one language with corresponding words in a new language, transcreation services are focused on conveying the same message and concept in a new language so that it better resonates with that culture.