​Response to new program shows increased engagement.

American Cancer Society Discovery Shops aren’t your typical thrift or resale shops. High quality, gently used and new merchandise, including collectible and vintage items, are donated by the community then curated and sold in our upscale stores to support the mission of ACS. Purchases, donations of goods, and volunteers truly help drive this successful retail network. Recently, a new Loyalty Program launched, which rewards constituents with exclusive perks, rewards, and savings.

The Discovery Shop Loyalty Program includes various tiers and rewards for members, including welcome rewards, exclusive offers, account anniversary rewards, level-up rewards, bonus point promotions, and access to special events. Those who join can climb the ranks from Member to Influencer, Ambassador, and ultimately VIP status, unlocking new perks and benefits with every shopping experience.

The first month's analysis proves the program to be an effective tool in raising customer engagement and driving dollars to the mission through the continued sale of gently used items. Today there are nearly 106,000 customers enrolled in the system, with more than 9,100 signing on since the program launched in March 2023. Loyalty customers represented about 60% of overall sales for the month.

“This is a big step for the Discovery Shop program and has altered the customer experience for the better,” said Regina Schmitz. “The Loyalty Program should also yield greater data collection for continued outreach and integration of customers across other ACS opportunities and engagements.

For more information on Discovery Shop locations, volunteer opportunities or the online eBay store please click here.