Online fundraising challenge capitalizes on growing trend to go alcohol-free.
Following successful fundraising campaigns in Australia ($9 million), the United Kingdom ($1.1 million), and Canada ($2.7 million), a new Dry Feb campaign represents an ideal pilot opportunity for the American Cancer Society to accelerate its 2024 fundraising during a historically slower fundraising period (Q1) and align with our cancer prevention strategic goals. Developed by the company EZYRaise, and offered exclusively in the United States to ACS, Dry Feb challenges people to go alcohol-free for 29 days to raise vital funds to improve the lives of people with cancer and their families, through advocacy, research, and patient support.
Though it is being piloted in the New York City market, this web-based challenge is accessible to anyone who is interested – and ACS team members and supporters can join and/or share with their partners who might be interested in this opportunity. Signing up for the Dry Feb challenge is easy and free! and follow the simple steps to create a personalized profile page to help solicit and receive donations, post updates, and share. Promotional resources are also found on the Dry February website for those who choose to participate. In addition, the campaign includes a Golden Ticket option, which gives a Dry Feb participant a night off from the challenge for a minimum donation or contribution of $25.
Why Dry Feb? According to the American Cancer Society Guideline for Diet and Physical Activity for Cancer Prevention, it is best not to drink alcohol. People who choose to drink alcohol should limit their intake to no more than two drinks per day for men and one drink a day for women. In addition, health and wellness remain a top consumer trend, along with the millennial-led sober-curious movement, which is prevalent on social media. The campaign will enable ACS to attract and engage with new customers and fundraisers, while educating participants and their donors about our mission.
