With more than 110 years of experience working to save lives from cancer, the American Cancer Society (ACS) has powerful stories to tell. Our iconic brand is central to telling these stories for audiences everywhere.

As the nation's leading nonprofit organization making the most comprehensive impact on the cancer burden and working to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer, we must grow and protect our brand and effectively communicate what we are doing ​every day to end cancer as we know it, for everyone.

On Wednesday, July 24, ACS debuted a new, modern, digital asset management platform, called Brand Central, designed to help make it easier for supporters to find the resources they need to amplify the ACS mission through one convenient point of entry.

This platform is the primary repository for all ACS and ACS CAN materials, brand guidelines, and messaging assets, such as logos, photos, fact sheets, brochures, posters, print and web ads, videos, and more. Brand Central replaces our previous digital asset management system, Brand Toolkit​. Brand Toolkit will be decommissoned at the end of August, 2024. 

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Watch a sizzle reel​ highlighting some of Brand Central’s features.

“As a 110-year-old organization, our brand is one of our most valuable assets at the American Cancer Society,” said Lauren Hyatt, vice president, Marketing - ACS Brand. “Ensuring our team members, volunteers, and partners are equipped to use the assets associated with that brand and tell the ACS story in the most effective way possible is not just important, it’s essential to our lifesaving mission, and the work we do each day for cancer patients and their families.”

Visit Brand Central​ today and start to explore!