Launching July 14, Sinclair Broadcast Group has joined forces with the American Cancer Society to "Drive Out Cancer" through its award-winning Sinclair Cares public service campaign. The campaign's primary mission is twofold: to recruit volunteer drivers for the Road To Recovery program and to raise critical funds supporting free transportation for cancer patients in need.
Running through July 27, the Drive Out Cancer campaign will be activated across all 186 Sinclair television stations nationwide, including 68 stations with dedicated news departments that will air earned media stories, interviews, and community reports.
Reaching millions through a unified national effort
This partnership will feature a broad array of multimedia and community engagement initiatives, including:
- Customized public service announcements (PSAs): Produced by each Sinclair station using local news talent and b-roll provided by ACS, these :10, :15, :20, and :30 second PSAs will run across all 186 stations.
- A three-pronged viewer call-to-action: encouraging audiences to volunteer to drive, donate, or get help, with each message linking to relevant ACS resources.
- A co-branded Sinclair landing page, directing viewers to Road To Recovery services and ACS support.
- A 30-minute public affairs special recorded at WJLA-TV in Washington, D.C., to be aired on all Sinclair stations, featuring ACS experts, Road To Recovery drivers, and personal stories from patients.
Stations that do not currently have a local Road To Recovery program will instead highlight other vital ACS services, including Hope Lodge, the National Cancer Information Center, and ACS Cares.